suncoat products

Name

suncoat products

Legal name

Suncoat Products Inc.

Website

https://suncoatproducts.com

Company type

Private

Founded year

2002

Operating status

Operating

Ownership category

akta.pro rank

Product category

Non-toxic Cosmetics & Personal Care

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Nail Salon Products (Polish, Gel, Acrylic, Supplies) (CRABALAE)

Keywords

• Water-based nail polish
• Plant-based nail polish remover
• Natural hair styling products
• Non-toxic kids cosmetics
• Clean beauty manufacturing

Headquarters

HQ city

Guelph

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Online sales through Shopify-powered website selling directly to consumers. Offers newsletter signup with 15% discount incentive. Summer sales promotions (25% off) drive revenue.
2. Wholesale Distribution: Wholesale orders for retailers, distributors, and importers. Luv4Earth brand exclusively distributed through Walmart Canada. International wholesale inquiries accepted.
3. Retail Partnership Sales: Products sold through retail partners including London Drugs, Whole Foods, Toys R Us, Winners, and various natural food stores across Canada. European retail presence in France, Netherlands, Belgium, Switzerland, and Spain.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Suncoat Products manufactures and sells water-based, non-toxic nail polish (formulated with 60-70% water replacing chemical solvents like toluene, formaldehyde, and acetone), plant-based corn and soya nail polish remover, natural hair styling products using corn starch biopolymers, and related cosmetics. The company sells through its own Shopify e-commerce store and through retail/wholesale partners across Canada, the US, and Europe.

Product overview

Suncoat Products is a Canadian manufacturer of eco-friendly, water-based beauty and personal care products. The company operates three brands: Suncoat (adult nail polish and hair care), Suncoatkids (children's nail polish, rebranded from Suncoatgirl in 2025), and Luv4Earth (budget-friendly nail polish at Walmart Canada). The core product is water-based, non-toxic nail polish that replaces chemical solvents (toluene, acetates, acetone) with water, making up to 70% of each bottle. The portfolio includes individual nail polishes in 50+ colors, peelable formulations, vegan options, plant-based nail polish removers, natural hair styling products (mousse, gel, serum, spray), cosmetics (mascara), and various gift sets and kits for children. All products are manufactured at the company's facility in Guelph, Ontario, Canada, with formulations free from formaldehyde, toluene, parabens, and phthalates.

Differentiator

Problem solved

Functional benefit

Brands

• Suncoatkids: Kids-focused water-based, non-toxic, peelable nail polish brand for children. Formerly known as Suncoatgirl, rebranded in 2024 to emphasize that nail polish is for everyone.
• Luv4Earth

Products and services

• Suncoat Nail Polish Water-based, non-toxic nail polish for all ages with quick-drying formula, available in 50+ shades across colors including red, pink, blue, purple, nude, white, orange, clear, and metallic finishes.
• Suncoatkids Nail Polish Water-based, peelable, non-toxic nail polish designed specifically for children. Made with up to 70% water, free from toluene, formaldehyde, parabens, acetates, alcohol and acetone. Odorless and easy to remove without nail polish remover.
• Plant-Based Nail Polish Remover Corn and soya-based nail polish remover made from ethyl lactate (corn fermentation) and methyl soyate (soybean-derived). Gentle on nails and skin, readily biodegradable, vegan, and effective.
• Natural Hair Styling Products Plant-based hair styling product line including mousse, serum, hair spray, and gel. Formulated without synthetic chemical copolymers, alcohol, or silicone. Uses corn starch-based biopolymer technology derived from renewable resources.
• Natural Cuticle Oil Cuticle care product in a convenient click-pen applicator. Enriched with almond oil, jojoba seed oil, carrot seed oil, candelilla wax, and vitamin E. Moisturizes and strengthens cuticles.
• Sugar-based Mascara Natural mascara made with sugar-based formulation, available in black color, part of Suncoat's cosmetics line.
• Glow Up Party Palette 13-piece manicure-party-in-a-box kit with 10 water-based peel-off nail polishes (2ml each), nail stickers, nail file, and finger ring, including bonus coloring activity on box interior. Eco-friendly packaging from FSC certified paper with plant-based ink.
• Colour Creation Kit DIY nail polish color-making kit including 5 empty 11.4ml bottles with mixing beads, 5 primary/base colors (12ml each), nail decals, nail file, and finger ring. Allows children to mix and create their own custom colors.
• Candy Cone Makeup Kit Makeup kit including 2 nail polishes (11.4ml each), blush/eye shadow compact, natural lip gloss, nail file, and finger ring, featuring non-toxic, water-based peelable nail polish and all-natural ingredients.
• Luv4Earth Brand Line Sister brand of Suncoatgirl created for environmentally conscious consumers. Water-based, peel-off nail polish gift sets available exclusively at Walmart Canada locations nationwide.
• BFF Duo Sets Kids nail polish duo sets designed for sharing with friends, including various themed pairs like Besties, Twinnies, Beauties, Hunnies, Sweeties, Glimmer Glam, Buddies, Evergreen, Cuties, and Halloween Duo.

Quantifiable outcome

• Water-based nail polish with 60-70% water content
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Walmart CanadacoreChannel Partner/ Reseller/ DistributorExclusive retail distribution partner for Luv4Earth brand of water-based peel-off nail polish sets. Available at Walmart Canada locations nationwide. Luv4Earth is a sister brand of Suncoatgirl created for environmentally-conscious consumers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kure Bazaar: French nail polish brand whose core differentiator is a water-based, non-toxic formulation. Most direct comparable to Suncoat's flagship water-based nail polish technology and similar clean-beauty positioning.
• Zoya: Long-established '10-free' non-toxic nail polish brand with comparable positioning in the clean-beauty nail polish category and a similar salon-professional channel focus.
• Piggy Paint: Water-based, peelable, non-toxic nail polish targeted at children — directly comparable to Suncoatkids and the peel-off product line Suncoat pioneered in 2010.
• Acquarella: Water-based, non-toxic nail polish brand with comparable formulation approach and similar clean-beauty consumer segment.

Broad incumbents

• Butter London: Established nail polish and broader beauty brand with a 'no harmful ingredients' formulation stance; competes in the same clean-leaning nail polish category but with much wider distribution and a bigger beauty portfolio.
• OPI: Category-defining nail polish incumbent owned by Wella; competes for the same end consumer with broader professional salon distribution and far greater marketing scale.
• Nails Inc. Larger nail polish brand with broad UK/global retail distribution and salon-channel heritage; serves as a relevant incumbent benchmark for Suncoat's expansion ambitions.

Emerging players

• RMS Beauty: Clean-beauty brand with formulation principles aligned to Suncoat's (non-toxic, naturally derived ingredients); overlaps in target consumer but focuses on color cosmetics rather than nail polish.
• Innersense Organic Beauty: Clean, plant-based hair care brand with comparable ingredient ethos to Suncoat's natural hair styling line; relevant peer for the corn-starch biopolymer hair products.
• Sienna Byron Bay: Non-toxic, vegan nail polish and nail care brand targeting a similar health-conscious consumer; comparable positioning in the clean nail polish segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/shorts/jydAXOXB51I
• LinkedInlinkedin.com/company/suncoat-products-inc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about suncoat products