What insight maker does

Insight Maker is a browser-based simulation modeling platform operated by Insight Maker LLC, a private California limited liability company that states it is 'Built with ☘️ in Ireland.' The product enables users to build, simulate, and share System Dynamics models (stocks, flows, feedback loops) and Agent Based Models (populations of interacting agents), along with supporting rich pictures and causal loop diagrams, all directly in a web browser without downloads or plugins. The underlying engine is an open-source JavaScript simulation library published on GitHub, providing transparency and a foundation for external developers.

The platform is distributed as a self-serve SaaS product at insightmaker.com and follows a free-first product-led growth model. Users can register for a free account, build and share models via links or blog embeds, and clone public models created by other users; a paid subscription tier (billed monthly or yearly, with a 14-day refund window) exists alongside the free core offering, though specific pricing is not publicly disclosed. There are no enterprise sales channels, partnerships, or documented integrations; growth is driven by a public model gallery, community sharing, and organic social channels used by featured creators on LinkedIn, Twitter, and YouTube.

The company targets individual researchers, academics, educators, students, environmental scientists, and policy analysts who need accessible tools for systems thinking and simulation. No funding rounds, headcount, executive team, or revenue figures are disclosed, and ownership commentary describes the entity as founder-operated and independent, with no parent company or external investment identified. The operating entity has an Irish operations footprint alongside its California legal domicile, and governance is documented through standard Terms of Use and DMCA reporting channels.

Name

insight maker

Legal name

Insight Maker LLC

Website

https://insightmaker.com

Company type

Private

Operating status

Operating

Short description

Insight Maker is a private, browser-based simulation platform that lets researchers, educators, and policy analysts build, share, and run System Dynamics and Agent Based Models for free, with paid subscription plans and an open-source JavaScript engine.

Ownership category

akta.pro rank

Product category

Simulation & Modeling Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Scenario Planning, Forecasting Platforms & Planning Intelligence (HDAAAHAL)

Keywords

• Simulation modeling platform
• System dynamics modeling
• Agent based modeling
• Causal loop diagrams
• Browser based modeling

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Operations, Personnel, Marketing or Sales

Revenue model

1. Freemium with Paid Plans: Core platform is free to use. Paid plans are available for advanced features or commercial use, billed monthly or yearly in advance. Refund policy provides full refund within 14 days of payment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Insight Maker provides a free, browser-based simulation modeling platform that enables users to create rich pictures, causal loop diagrams, and shareable simulation models directly in any modern web browser without downloads or plugins. The platform supports two primary modeling paradigms — System Dynamics Modeling for analyzing feedback loops, stocks, and flows, and Agent Based Modeling for simulating populations of interacting agents — and includes collaboration features such as model sharing via links, embedding, and cloning.

Product overview

Insight Maker is a single, unified web-based simulation and modeling platform. It provides two primary modeling paradigms: System Dynamics Modeling (for analyzing change within systems using feedback loops, stocks, and flows) and Agent Based Modeling (for simulating populations of interactive agents). The platform runs entirely in the browser with no downloads or plugins required. Key features include model building with rich pictures and causal loop diagrams, simulation execution, model sharing and collaboration, and open-source transparency. All core functionality is available for free.

Differentiator

Problem solved

Functional benefit

Products and services

• Insight Maker Platform A unified web-based simulation and modeling platform that enables users to build rich pictures, causal loop diagrams, and shareable System Dynamics and Agent Based simulation models directly in the browser, with collaboration features including link sharing, embedding, and model cloning. Designed for researchers, educators, students, policy analysts, and environmental scientists who need accessible, no-install modeling tools.

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• ExtendSim: ExtendSim is a discrete event and continuous simulation tool used for process, manufacturing, and systems modeling. Comparable as a general-purpose simulation alternative.
• AnyLogic: AnyLogic is a leading multi-method simulation platform supporting system dynamics, agent-based, and discrete event modeling. It is the closest commercial competitor to Insight Maker, though it is desktop-installed and paid.
• isee systems (Stella/iThink): isee systems builds Stella and iThink, the canonical desktop system dynamics modeling tools used in academia and consulting. Directly comparable on system dynamics capabilities but targets a paid desktop installation model.
• NetLogo: NetLogo is a free, widely-used agent-based modeling environment from Northwestern University. Directly comparable for ABM use cases and represents the open-source free alternative competing with Insight Maker's ABM offering.
• Vensim: Vensim is a dedicated system dynamics modeling platform used for feedback loop analysis and policy modeling. Comparable to Insight Maker's system dynamics capabilities but positioned as a paid desktop tool.
• Wolfram SystemModeler: Wolfram SystemModeler is a system-modeling and simulation platform for engineering and scientific applications. Comparable as a simulation tool though it targets a more engineering-focused audience.
• Repast: Repast is an open-source agent-based modeling toolkit widely used in social science and epidemiology research. Comparable to Insight Maker's ABM capabilities and represents a free academic alternative.
• Simul8: Simul8 is a process and discrete event simulation platform used in healthcare, manufacturing, and logistics. Comparable as a general-purpose simulation tool but focused on discrete event rather than SD/ABM specifically.
• FlexSim: FlexSim is a 3D simulation platform focused on manufacturing, logistics, and process optimization. Adjacent peer in the simulation market though oriented toward discrete event and 3D visualization.

Emerging players

• Mesa (Python ABM framework): Mesa is an open-source Python-based agent-based modeling framework gaining adoption among researchers. Represents an emerging open-source alternative competing for the same ABM use cases as Insight Maker.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• GitHubgithub.com/scottfr/simulation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about insight maker