ozium

Name

ozium

Legal name

Ozium Holdings, LLC

Website

https://ozium.com

Company type

Private

Founded year

1975

Operating status

Operating

Ownership category

akta.pro rank

Product category

Air Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Aerosol Air Fresheners & Sprays (CRAJAEAA)

akta.pro secondary industries

Odor Eliminators & Neutralizers (Non-fragrance) (CRAJAEAF), Aerosol Disinfectants & Foggers (CRAJANAD), Car & Small-Space Air Care (Automotive/Closet/Travel) (CRAJAEAH)

Keywords

• Air sanitizer products
• Odor elimination sprays
• Consumer air care
• Household cleaning products
• Automotive air fresheners

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase model through e-commerce (ozium.com) and retail distribution. Products include Air Sanitizer Sprays (sizes: .8oz, 3.5oz, 8oz), Odor Eliminating Gels (4.5oz), and Single Shot Total Air Refresh foggers (2oz). Revenue is generated per unit at price points ranging from $3.99 to $7.99.
2. Loyalty Program: Voluntary loyalty program offering points redeemable for free products, discounts, and other perks. Also offers discount codes for first-time purchasers.

Pricing tiers

Go-to-market motion1 record

Distribution channels10 records

Marketing channels7 records

Core offering

Ozium develops and sells air sanitizer sprays, odor eliminating gels, and single-shot fogger products that use glycolized technology to temporarily reduce airborne bacteria and eliminate odors in small indoor spaces such as homes, vehicles, bathrooms, kitchens, and gyms. The product range spans aerosol sprays in 0.8oz, 3.5oz, and 8oz sizes, 4.5oz gel containers, and 2oz foggers, distributed across an extensive U.S. retail footprint and the brand's direct e-commerce site.

Product overview

Ozium is an air sanitizer and odor elimination product brand offering three core product lines: Air Sanitizer Sprays (aerosol cans in .8oz, 3.5oz, and 8oz sizes), Odor Eliminating Gels (4.5oz continuous release containers), and Single Shot Total Air Refresh Foggers (2oz). The products use glycolized technology to sanitize air by temporarily reducing airborne bacteria and eliminate odors rather than mask them. Available in multiple scents including Original, Vanilla, Country Fresh, Carbon Black, That New Car Smell, Citrus, Outdoor Essence, Cherry, Fresh Linen, and Lavender. Ozium operates as an e-commerce direct-to-consumer brand powered by Shopify, with products available at major retail partners including Walmart, Target, Walgreens, AutoZone, Lowe's, Home Depot, Advance Auto Parts, Dollar General, Family Dollar, Ace Hardware, and various grocery chains. The brand also runs the 'Clear The Air' marketing campaign featuring music collaborations and sweepstakes promotions.

Differentiator

Problem solved

Functional benefit

Products and services

• Air Sanitizer Spray

Quantifiable outcome

• 5.0 star average rating with 98%+ would recommend on gel products
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Niteo Products, LLCcoreOthersParent company and brand portfolio owner. Ozium Holdings, LLC is operated under the Niteo Products umbrella, linking Ozium to a broader consumer products company. Niteo Products is mentioned as the parent organization on Ozium's official website footer.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Air Wick (Reckitt): Air Wick is Reckitt's mass-market air freshener brand offering aerosols, gels, and oil-based plug-ins. Its aerosol spray and gel product lines compete head-to-head with Ozium in nearly identical retail channels.
• Glade (SC Johnson): Glade is SC Johnson's flagship air care brand with aerosol sprays, gels, candles, and plug-in fresheners. Its aerosol and gel SKUs overlap directly with Ozium's core product lines, competing on the same shelves at Walmart, Target, and grocery.
• Febreze (Procter & Gamble): Febreze is the category-defining air freshener brand owned by Procter & Gamble, offering aerosol sprays, plug-ins, candles, and car products. It directly competes with Ozium across formats and retailers, and is the primary share leader Ozium must contest for shelf space.

Direct peers

• Renuzit: Renuzit is well-known for its adjustable cone-shaped air freshener gels — a direct substitute for Ozium's continuous-action odor eliminating gel. Both brands compete primarily in the gel-format air freshener subcategory at mass and grocery retailers.
• Mrs. Meyer's Clean Day: Mrs. Meyer's sells multi-scent air freshener sprays and other household cleaning products through the same mass and grocery channels as Ozium. While positioned as a more naturally-scented brand, it competes for the same shelf and consumer occasions.
• Ambi Pur: Ambi Pur (P&G outside the US) competes with Ozium in aerosol air sanitization and odor elimination, with particular strength in car and small-space formats that overlap with Ozium's vehicle owner use case. Both brands position on fragrance variety and odor neutralization rather than masking.
• Citrus Magic: Citrus Magic produces natural air freshener sprays, gels, and odor eliminators in citrus and other scents. Its gel and spray SKUs target the same odor-elimination use case as Ozium, with overlapping retail distribution.
• Pure Citrus: Pure Citrus makes citrus-based air freshener sprays marketed as natural alternatives to chemical air sanitizers. Its positioning, scent variety, and aerosol format compete directly with Ozium's Original and Citrus scent SKUs.

Emerging players

• Moso Natural: Moso Natural sells bamboo charcoal-based odor eliminator bags and natural air care products targeting the same 'odor elimination, not masking' positioning as Ozium — but using a non-aerosol, non-chemical mechanism. It is an emerging threat in the natural and small-space segments where Ozium also competes.
• EnviroKlenz: EnviroKlenz produces air purifiers and odor-elimination sprays/systems marketed for harsh chemical and biological odors. It overlaps with Ozium in the air sanitization/odor-elimination value proposition and competes for the same high-end consumer and small commercial use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/people/OziumOfficial/61552530886128
• Instagraminstagram.com/Oziumofficial
• TikToktiktok.com/@oziumofficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ozium