Hendor-pe USA

What Hendor-pe USA does

Hendor-pe USA (legal name Hendor-pe, Inc.) is a privately held, family-owned industrial equipment sales and service entity headquartered in Greenville, South Carolina, operating as the North American arm for two European manufacturers: Hendor, which produces pumps and filtration systems for the surface treatment industry, and plating electronic, which manufactures DC rectifiers and power supplies for industrial plating applications. The company serves industrial metal finishing and surface treatment customers in the United States and Canada, with a unified product portfolio spanning the full plating line value chain.

The product line combines Hendor's 75+ years of pump and filtration expertise (vertical immersion pumps, horizontal centrifugal pumps, filtration systems, in-tank filtration, filter chambers, and filter media) with plating electronic's 35+ years of power electronics experience (DC rectifiers, switch-mode rectifiers, SCR rectifiers, pulse reverse power supplies, anodizing power supplies, Power-to-X cabinets, and control units). Underlying technology includes Switch-Mode Technology for energy-efficient DC power conversion and rugged SCR designs for heavy-duty plating applications. The company emphasizes energy efficiency, long service life, low total cost of ownership, and compliance with demanding quality standards for industrial electrochemical processes.

The business model is direct enterprise field sales of capital equipment, with quote-based pricing, no disclosed contracted revenue, and no public pricing. The company operates two wholly-owned US subsidiaries (Hendor USA and plating electronic USA) under a single sales motion, with informal alliance with Mazurczak (a German heating/cooling technology supplier) for complementary surface finishing solutions. Distribution is exclusively direct, with no disclosed channel partners, no app, no API, and minimal digital marketing presence (LinkedIn company pages only). No revenue, headcount, or funding information is publicly disclosed.

Name

Hendor-pe USA

Legal name

Hendor-pe, Inc.

Website

https://hendor-pe.com

Company type

Private

Founded year

1987

Operating status

Operating

Short description

Hendor-pe USA is a privately held industrial equipment sales and service entity in Greenville, SC, distributing pumps, filtration systems, and DC rectifiers from Hendor and plating electronic to surface treatment and metal finishing customers across the United States and Canada.

Ownership category

akta.pro rank

Product category

Industrial Surface Finishing Equipment

NAICS

Pump and Compressor Manufacturing (33391), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Pumps & Pumping Equipment (3561), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Slurry, Dewatering & Process Pumps (Pumps, Valves, Piping for Mine/Plant) (IMAKANAI)

akta.pro secondary industry

Seals, Gaskets & Fluid Connectors (O-rings, packings, rotary seals, quick couplers) (IMAHAGAI)

Keywords

• Industrial pumps
• Filtration systems
• DC rectifiers
• Surface finishing equipment
• Electroplating power supplies

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Power Supply Sales: Sale of DC rectifiers, Pulse Reverse Power Supplies, SCR rectifiers, and control units for plating and anodizing applications. Products are custom-tailored to customer specifications from design through manufacture and ongoing support.
2. Pump and Filtration Equipment Sales: Sale of industrial pumps (vertical and horizontal) and filtration systems (standard and custom-designed) for the surface treatment industry. Products feature innovative design, energy efficiency and long service life with lower total cost of ownership.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels1 record

Core offering

Hendor-pe USA distributes and supports industrial pumps, filtration systems, and DC rectifiers/power supplies used in metal finishing, electroplating, and surface treatment operations across the United States and Canada. The portfolio combines the Hendor brand (vertical immersion pumps, horizontal centrifugal pumps, filtration systems, in-tank filtration, filter chambers, and filter media) with the plating electronic brand (DC rectifiers in switch-mode and SCR variants, pulse reverse power supplies, anodizing power supplies, Power-to-X cabinets, and control units). Products are custom-tailored to customer specifications from design through manufacture with ongoing support.

Product overview

Hendor-pe USA operates as a unified industrial equipment provider offering two complementary product lines: Hendor USA pumps and filtration systems, and plating electronic USA power supplies and rectifiers. Together, these products form a complete surface finishing solution. The Hendor product line includes vertical immersion pumps, horizontal centrifugal pumps, filtration systems, in-tank filtration systems, filter chambers, and filter media—designed with over 75 years of experience for the surface treatment industry. The plating electronic product line encompasses DC rectifiers, pulse reverse power supplies, switch-mode rectifiers, SCR rectifiers, anodizing power supplies, Power-to-X cabinets, and control units—with more than 35 years of experience in power electronics for demanding plating applications. Both product lines emphasize energy efficiency, durability, and sustainability for industrial surface finishing operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Vertical Pumps Vertical immersion pumps designed for surface treatment applications, featuring energy efficiency and long service life for chemical handling in plating and finishing operations.
• Horizontal Pumps Horizontal centrifugal pumps for industrial surface treatment applications, delivering reliable fluid transfer with energy-efficient operation.
• Filtration Systems Complete filtration systems for plating and surface finishing lines, designed to remove particulates and maintain plating bath integrity.
• In-Tank Filtration Systems In-tank filtration solutions installed directly in process tanks for continuous contaminant removal during surface treatment operations.
• Filter Chambers Filter chambers and housings for industrial filtration applications in surface treatment processes.
• Filter Media Filter media and consumables for industrial filtration systems used in plating and surface finishing applications.
• DC Rectifiers DC power supplies providing stable direct current for electroplating and electrochemical processes, available in switch-mode and SCR technology variants.
• Pulse Reverse Power Supplies Advanced power supplies with pulse reverse capability for advanced electrochemical processes including micro-roughness reduction and alloy plating.
• Anodizing Power Supplies Specialized power supplies designed for anodizing and aluminum coloring processes, optimized for the specific voltage and current requirements of aluminum surface treatment.
• Power-to-X Cabinets Flexible power cabinet solutions for various electrochemical and industrial applications, providing adaptable power distribution systems.
• Control Units Control and monitoring units for managing rectifier operations and process parameters in plating and surface finishing applications.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Technic Inc. Specializes in plating equipment, chemistry, and surface finishing solutions, including power supplies and process equipment for industrial plating lines. Direct competitor providing integrated surface finishing solutions.
• Dynapower Company: US-based manufacturer of industrial power electronics, including DC rectifiers and switch-mode power supplies for electroplating and metal finishing. Directly competes with plating electronic's product line in the same North American customer base.
• American Plating Power: US-based manufacturer of DC rectifiers and power supplies for industrial plating and anodizing. Direct head-to-head competitor for plating electronic in the North American market.
• Sansha Electric Manufacturing: Japanese manufacturer of power electronics including DC power supplies and rectifiers for electroplating and surface treatment. Direct competitor in the global plating power supply market.
• Spang Power Electronics (Spang & Co.): Manufactures industrial power conversion equipment, including DC power supplies for metal finishing and electro-chemical applications. Comparable product portfolio and customer base for industrial rectifier solutions.
• Schaefer Power Electronics: Designs and manufactures industrial DC power supplies and converters for harsh environments, including plating and electrochemical applications. Direct technical counterpart for industrial DC rectifier solutions.
• Rapid Power Corporation: Manufactures DC power supplies and rectifiers specifically designed for electroplating and electrochemical processes. Direct overlap with plating electronic's core DC rectifier and switch-mode product offerings.
• Kaspar Electroplating Corporation: Specializes in rectifiers and power supplies for electroplating and surface finishing, including switch-mode and SCR technologies. Direct competitor serving the same plating and anodizing customers.

Broad incumbents

• MacDermid Enthone Industrial Solutions (Element Solutions): Major global supplier of chemistry, plating equipment, and surface finishing solutions for electronics and industrial applications. Much larger scale and broader portfolio than Hendor-pe USA, but serves the same end customers.
• Atotech (MKS Instruments): Global leader in surface finishing chemistry and equipment, serving electronics, automotive, and industrial markets. Broader portfolio with chemistry, equipment, and services – overlaps with Hendor-pe USA on the equipment side of plating lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hendor-pe-inc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hendor-pe USA