ELIDE FIRE®

What ELIDE FIRE® does

ELIDE FIRE® (legal entity: ELIDE FIRE BALL PRO CO., LTD.) is a Thai private manufacturer founded in 1998 by inventor Mr. Phanawatnan Kaimart, headquartered and exclusively producing in Chonburi, Thailand. The company designs, manufactures, and distributes a self-activating fire extinguishing ball — a passive device that disperses non-toxic dry chemical powder upon direct flame contact, without requiring power, piping, or pressure systems. The core product portfolio comprises two ball sizes (1.4 kg covering up to 2.5 m³ and 0.4 kg covering up to 0.7 m³) across variants including TECHIDEAS, LOVINGCARE, LIFESAVER, and FULL LIFESAVER, complemented by an accessory line of mounting solutions (C-Hold Bracket, Classic Mount, Lock Mount, Sky Hook, FireVault Cabinet) priced from $12 to $59.

The company sells to both B2B (industrial, commercial, electrical infrastructure, vehicles, marine, heritage, energy) and B2C (residential, homeowners) end customers via three channels: exclusive regional distributors in 120+ countries (named partners in France, Singapore, Vietnam, Australia, Japan, Romania, Norway, Mali, French Polynesia, Sweden, Papua New Guinea), direct e-commerce through the official website, and bulk container shipping (20ft: 4,320 balls, 40ft: 9,072 balls). Retail unit pricing ranges from $149-$220 with a 10% new-customer discount; distributors access EXW/FOB wholesale terms.

The business is differentiated by patented technology protected in 120+ countries under WIPO/Madrid Protocol, ISO 9001:2015 manufacturing certification from TÜV SÜD, and 25+ country-specific fire safety certifications (BSI, TISI, CE, SASO, SABS, GOST-R, PSB, SIRIM, etc.). The company reports 600,000+ units sold globally and targets fire risk applications in electrical cabinets/panels, diesel generators, EV chargers, cable trays, heavy machinery, boats, internal combustion vehicles, and renewable energy installations, with claimed 200%+ cost savings vs. traditional suppression systems.

Name

ELIDE FIRE®

Legal name

ELIDE FIRE BALL PRO CO., LTD.

Website

https://elidefire.com

Company type

Private

Founded year

1998

Operating status

Operating

Short description

ELIDE FIRE® (founded 1998, Thailand) manufactures self-activating fire extinguishing balls that disperse non-toxic dry chemical powder on flame contact, sold across 120+ countries via exclusive distributors, e-commerce, and bulk container shipping for residential, industrial, electrical, vehicle, and renewable energy fire protection.

Ownership category

akta.pro rank

Product category

Fire Safety Equipment

akta.pro primary industry

Fire & Life Safety Systems (Alarms, Sprinklers, Extinguishers, Inspections) (EDAEACAF)

Keywords

• Automatic fire suppression
• Fire extinguishing ball
• Fire safety equipment
• Passive fire protection
• Flame-activated extinguishers

Headquarters

HQ city

Chonburi

HQ country

Thailand

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - E-commerce: Direct-to-consumer and SMB sales through official e-commerce website, selling fire extinguishing balls and accessories at listed retail prices.
2. Distributor/Bulk Sales: Revenue from global distributor network purchasing products in bulk quantities for regional distribution, including container shipping options for large orders (20ft and 40ft containers).
3. Accessories and Mounting Solutions: Additional revenue from complementary products including C-Hold Bracket ($12+), Classic Mount ($12+), FireVault Cabinet ($59), Lock Mount ($20+), and Sky Hook ($26+).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

ELIDE FIRE® designs, manufactures, and globally distributes the ELIDE FIRE® Ball — a self-activating fire extinguishing ball that triggers automatically upon direct flame contact and disperses a non-toxic extinguishing agent to suppress fires within seconds, with no power, piping, or maintenance required. The product line comes in 1.4 kg and 0.4 kg variants for residential, commercial, industrial, and vehicle engine applications, sold alongside a set of mounting accessories and protective cabinets.

Product overview

ELIDE FIRE® offers a portfolio of automatic fire suppression products anchored by the ELIDE FIRE® Ball, a self-activating fire extinguishing device that operates upon direct flame contact without requiring human intervention. The core product line consists of two ball sizes: the 1.4 kg model (TECHIDEAS and FULL LIFESAVER variants) covering up to 2.5 cubic meters, and the 0.4 kg model (LOVINGCARE and LIFESAVER variants) covering up to 0.7 cubic meters. Accessories include mounting solutions (C-Hold Bracket, Classic Mount, Lock Mount, Sky Hook) and the FireVault Cabinet for secure housing and display. The product line serves residential, commercial, industrial, and vehicular applications across homes, electrical panels, diesel generators, cable trays, heavy machinery, boats, and vehicles.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Up to 200% savings in equipment and lifecycle costs compared to traditional fire suppression systems
• +4 more outcomes

Named customers16 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

16 partnerships are on record, tiered core and minor.

• ELIDE FIRE BALL PRO CO., LTD. (Thailand HQ)coreChannel Partner/ Reseller/ DistributorHeadquarter operations in Thailand managing global manufacturing, distribution coordination, and product development. All ELIDE FIRE® products are exclusively manufactured and shipped from Thailand.
• ADINE DISTRIBUTION (France)coreChannel Partner/ Reseller/ DistributorExclusive distributor for France located in Couëron. Handles all distribution activities within the French market.
• AZFAST ASIA PTE LTD (Singapore)coreChannel Partner/ Reseller/ DistributorRegional distributor for Singapore covering Southeast Asian market with office at No. 1 Woodlands Walk.
• Tinh Tue Environment Technologies Corporation (Vietnam)coreChannel Partner/ Reseller/ DistributorRegional distributor for Vietnam with website at elidefire.com.vn, handling distribution in Ho Chi Minh City area.
• ELIDE FIRE BALL AUSTRALIA P/LcoreChannel Partner/ Reseller/ DistributorRegional distributor for Australia located in Melbourne, Victoria, providing coverage for the Australian market.
• SAINT CROSS CO., LTD. (Japan)coreChannel Partner/ Reseller/ DistributorRegional distributor for Japan located in Toyama City, Toyama Prefecture, covering the Japanese market.
• SC FERPLAST SRL. (Romania)coreChannel Partner/ Reseller/ DistributorRegional distributor for Romania operating from Galati, handling distribution in the Romanian market.
• MYKLEBUST BRANNSIKRING AS. (Norway)coreChannel Partner/ Reseller/ DistributorRegional distributor for Norway located in Orsta, providing fire safety products to the Norwegian market.
• GITEC MA. (Mali)coreChannel Partner/ Reseller/ DistributorRegional distributor for Mali based in Bamako at MMD ACI 2000 Building, Hamdallaye. Participated in Salon International de l'Entrepreneuriat (AES) in Mali.
• TEMANA IMPORT (French Polynesia)coreChannel Partner/ Reseller/ DistributorRegional distributor for French Polynesia located in Tahiti, providing coverage for Pacific island markets.
• BOOSTED BRANDS AB. (Sweden)minorChannel Partner/ Reseller/ DistributorRegional distributor for Sweden covering the Swedish market.
• YAIBOS ESTATES LIMITED. (Papua New Guinea)minorChannel Partner/ Reseller/ DistributorRegional distributor for Papua New Guinea located in Mt. Hagen, WHP 281.
• TÜV SÜDcoreTechnology or IntegrationGerman technical inspection organization providing ISO 9001:2015 certification for ELIDE FIRE's quality management system, ensuring full traceability, consumer safety, and operational transparency.
• British Standards Institution (BSI)coreTechnology or IntegrationUK-based certification body providing BSI certification for ELIDE FIRE products under Certificate No. VC 71933 for solid Type A, liquid Type B, and electrical fires.
• Thai Industrial Standards Institute (TISI)coreTechnology or IntegrationThai national certification body certifying ELIDE FIRE under TIS.3413-2565; License No. 7091-1/3413 for Type 2A, 5B, 1C, and 2F fires.
• CE Marking (Notify Body NB 1395)coreTechnology or IntegrationEuropean Union certification body providing CE marking under ISO/IEC 17065:2012 for Class A and B fires, suitable for Class C applications.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kidde: One of the largest global manufacturers of fire extinguishers and fire safety products for residential and commercial use. Directly comparable as a fire suppression device maker targeting overlapping B2B and B2C markets.
• Amerex Corporation: US-based manufacturer of hand-portable and wheeled fire extinguishers. A direct peer in fire extinguisher manufacturing serving commercial and industrial buyers with similar product categories (Class A, B, C, K).
• Badger Fire Protection: Established manufacturer of fire extinguishers and fire suppression solutions, including pre-engineered systems. Direct competitor in industrial and commercial fire extinguisher markets.
• First Alert: Leading consumer-facing fire safety brand offering extinguishers, smoke alarms, and CO detectors. Comparable in targeting residential/homeowner markets with self-installed fire safety products.

Broad incumbents

• Honeywell Fire Safety: Major incumbent offering comprehensive fire detection and suppression solutions (Notifier, Gamewell, Fire-Lite brands). Competes with ELIDE FIRE in industrial and commercial fire suppression with a much broader product portfolio and established service networks.
• Minimax (Viking Group): Global fire suppression and fire protection systems manufacturer serving industrial, marine, and commercial markets. Overlaps significantly with ELIDE FIRE in industrial fire suppression applications.
• Johnson Controls (Tyco/Ansul): Global building safety major with Ansul brand offering restaurant, industrial, and vehicle fire suppression systems. A large incumbent serving many of the same enterprise end markets as ELIDE FIRE.
• Siemens Smart Infrastructure (Fire Safety): Major fire safety and building systems integrator offering detection and suppression solutions for industrial, commercial, and infrastructure clients. Competes with ELIDE FIRE in electrical cabinet and infrastructure fire protection use cases.

Emerging players

• Fireaway (Stat-X): Manufacturer of aerosol-based fire suppression technology as an alternative to traditional suppression systems. Competes in similar industrial and electrical enclosure use cases as ELIDE FIRE's automatic suppression ball.
• Bullex (B&E Safety): Manufacturer of automatic self-activating fire extinguishing balls using similar dry-chemical aerosol technology. Closest direct functional competitor to ELIDE FIRE with comparable product mechanism.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ELIDEFIREOFFICIAL
• Facebookfacebook.com/elidefire.manufacturer
• LinkedInlinkedin.com/company/14533604
• Instagraminstagram.com/elidefireofficial
• TikToktiktok.com/@elidefireofficial

Compliance25 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ELIDE FIRE®