Bay de Noc Lure

Name

Bay de Noc Lure

Legal name

Bay de Noc Lure Company

Website

https://baydenoclure.com

Company type

Private

Founded year

1955

Operating status

Operating

Ownership category

akta.pro rank

Product category

Fishing Lures

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Lures, Flies & Terminal Tackle Specialty Retail (CRAMALAJ)

Keywords

• Fishing lure manufacturing
• Recreational fishing tackle
• Jigging spoon lures
• Freshwater fishing lures
• Trolling fishing spoons

Headquarters

HQ city

Gladstone

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct Fishing Lure Sales: One-time purchase of physical fishing lures through online retail store and physical retail store locations. Products include Swedish Pimple, Vinglas, Do-Jigger, Flute Spoons, Laker Taker, and Flutter Laker Takers sold to recreational anglers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Bay de Noc Lure designs and manufactures solid brass and spring brass fishing lures for recreational anglers. Its portfolio covers jigging, trolling, and casting spoons — led by the flagship Swedish Pimple alongside Vinglas, Do-Jigger, Flute Spoons, Laker Taker, and Flutter Laker Takers. Lures are sold through the company's retail online store and physical retail stores for use across multiple game fish species in fresh and salt water.

Product overview

Bay de Noc Lure Company is a fishing lure manufacturer founded in 1955 in Gladstone, Michigan. The company produces a portfolio of jigging, trolling, and casting lures with the Swedish Pimple as their flagship product. Their product line includes Swedish Pimple (with Crushed Ice variants), Vinglas, Do-Jigger, Flute Spoons, Laker Taker, and Flutter Laker Takers. These lures target game fish species including walleye, trout, salmon, northern pike, bass, and pan fish in both fresh and salt water environments. The products are primarily distributed through retail online store and retail stores.

Differentiator

Problem solved

Functional benefit

Products and services

• Swedish Pimple The flagship jigging lure of Bay de Noc Lure, used in Sweden for over 100 years and proven effective on walleye, trout, Coho salmon, northern pike, bass, pan fish and salt water species. Available in six metallic finishes, eight prism colors, white pearl and three fluorescent colors, including the newer 'Crushed Ice' color patterns. Features solid brass forged construction in multiple sizes for different fish and depths.
• Vinglas A variation of the Swedish Pimple with a unique wing design providing different trolling or casting action. Effective on brook, brown and rainbow trout, pan fish, walleyes, bass, stripers, white bass and whitefish, and used for pike, salmon and lakers.
• Do-Jigger A polished metal spoon lure that flashes in a lazy fluttering motion. Sizes serve different purposes: #3 for spin casting in summer for big trout, northern and bass; #1 for casting or trolling for kokanee, jacks, smaller trout and bass.
• Flute Spoons A lighter alternative to the Swedish Pimple with built-in retrieve and trolling action. Has wiggling and wobbling action on retrieve or trolling while retaining falling back action. Effective for casting, trolling or jigging for walleye, perch, crappies, bass, trout and northern.
• Laker Taker A trolling and casting spoon designed for lake trout, coho and chinnok salmon and northern pike. Made of .062 brass with painted and finished bodies to imitate forage fish. Available in nickel-plated, gold tone anti-tarnish lacquer dip, or painted white pearl finishes.
• Flutter Laker Takers Thin laker takers made of .020 spring brass in a flutter spoon version. Features a sharp bend in treble hook end making them popular for slow trolling or multiple lure use on down riggers. Effective for lake trout, chinnooks, coho, and walleye with swimming baitfish motion. Available in 72 color choices.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Luhr Jensen: Diversified American tackle brand (Luhr Jensen, Rebel, Hopkins) covering spoons, plugs, and terminal tackle — broader portfolio than Bay de Noc but overlapping in trolling spoons and salmon/walleye categories.
• VMC: Rapala VMC-owned hook, jig, and tackle component brand serving the same tackle retailers and angler base; broad incumbent in the components that often pair with spoon/jig lures like Bay de Noc's.

Direct peers

• Reef Runner: Heritage American trolling spoon brand with strong walleye and salmon focus — direct overlap in trolling spoons, target species, and Midwest/regional distribution.
• Northland Fishing Tackle: Midwest-rooted fishing lure brand specializing in ice fishing, walleye, and panfish spoons and jigs — overlapping product categories (spoons, jigs), overlapping target species, and overlapping regional retail distribution.
• Mepps: Iconic American-made fishing lure manufacturer known for the Mepps spinner — competes for the same recreational angler wallet share across walleye, trout, and bass, and shares DTC and wholesale distribution channels.
• Blue Fox: Inline spinner and vibrating lure brand owned by Rapala VMC — directly competes in the spoon/spinner segment with similar trout, bass, and panfish targeting.
• Williams Lures: Canadian maker of the original Wabbler trolling spoon — a heritage direct peer in the trolling spoon category targeting lake trout, salmon, and walleye anglers.
• Rapala: Global fishing lure and tackle manufacturer with deep spoon, jig, and hard-bait lines (Rapala, Storm, VMC) competing in the same retail channels and targeting the same walleye, trout, and salmon angler segments as Bay de Noc.
• Panther Martin: American-made inline spinner lure manufacturer competing for the same recreational trout, bass, and panfish angler segments via similar DTC and sporting goods retail channels.
• Acme Tackle: Specialty manufacturer of fishing spoons and jigging lures for walleye, trout, and salmon; very direct overlap with Bay de Noc's Swedish Pimple and Flutter Laker Taker spoon category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/brownstone-realty

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bay de Noc Lure