antone mercurio

What antone mercurio does

Antone Mercurio LLC is an independent financial advisory firm headquartered in Monterey, California, founded in 2019 by Antone Mercurio, a Certified Financial Planner with more than 30 years of industry experience that began at Dean Witter Reynolds. The firm serves individuals, families, business owners, and employer plan sponsors on California's Monterey Peninsula through six integrated service modules: accumulation planning, retirement planning, estate planning, risk management, business planning, and taxation. A separate retirement consulting practice provides fiduciary guidance, investment policy statement development, and employee education to corporate plan sponsors. The team comprises the founder and one additional Financial Advisor, Francisco Arevalo, who holds CFP and ChFC designations.

The firm generates revenue through a combination of fee-based investment advisory services and commission-based securities transactions. Securities and advisory services are delivered through an affiliation with Commonwealth Financial Network, a dually registered RIA and broker/dealer that oversees $344 billion in total account assets as of December 31, 2024. Clearing, custody, and trade execution are routed through Fidelity Investments' National Financial Services LLC. Client engagement is relationship-driven and consultative, supported by a content-marketing approach that includes a resource center, quarterly newsletters, monthly market updates, an educational video library, and an extensive suite of financial calculators.

The technology stack is composed entirely of industry-standard third-party platforms — Investor360, eMoney, MoneyGuide, RightCapital, WealthScape, Aspire, AssetMark, AssetMap, and City National Rochdale — with no disclosed proprietary technology, AI capabilities, or patents. The firm operates as a founder-owned LLC with no funding rounds, acquisitions, subsidiaries, or external investors. Geographic operations are concentrated in a single California market with no disclosed plans for expansion.

Name

antone mercurio

Legal name

Antone Mercurio LLC

Website

https://antonemercurio.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Antone Mercurio LLC is an independent financial advisory firm in Monterey, California, providing wealth management, retirement planning, estate planning, and employer retirement consulting to individuals, families, business owners, and plan sponsors, operating through Commonwealth Financial Network.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA)

akta.pro secondary industries

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA), Broker-Dealer Affiliated Wealth Advisory (FSAEABAB)

Keywords

• Financial planning services
• Wealth management advisory
• Retirement planning consulting
• Estate planning services
• Investment advisory services

Headquarters

HQ city

Monterey

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Investment Advisory Services: Fee-based investment advisory services providing personalized investment management and financial planning advice. The firm is dually registered as an investment adviser and broker/dealer through Commonwealth Financial Network, offering objective investment advice focused on strategies best suited to client goals.
2. Securities Transactions: Commission-based securities transactions through Commonwealth Financial Network, a registered broker/dealer. Services include stocks, bonds, mutual funds, ETFs, alternative investments, managed accounts, and retirement plans.
3. Financial Planning: Comprehensive financial planning services integrating investment management, retirement planning, and estate strategies, working closely with attorneys and CPAs for cohesive solutions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Antone Mercurio LLC is an independent financial advisory firm providing comprehensive wealth management, retirement planning, estate planning, risk management, business planning, and taxation services to individuals, families, business owners, and plan sponsors. The firm delivers personalized investment management and advisory services through Commonwealth Financial Network, offering access to a wide universe of investment options including stocks, bonds, mutual funds, ETFs, alternative investments, managed accounts, and retirement plans.

Product overview

Antone Mercurio LLC is an independent financial advisory firm offering a comprehensive wealth management platform with six integrated service modules: Accumulation Planning, Retirement Planning, Estate Planning, Risk Management, Business Planning, and Taxation. The firm also provides specialized Retirement Consulting services for employers managing corporate retirement benefit plans. Services are delivered through client portal integrations with Commonwealth Financial Network, serving individuals, families, business owners, and plan sponsors on California's Monterey Peninsula.

Differentiator

Problem solved

Functional benefit

Products and services

• Wealth Management Comprehensive wealth management services integrating investment management, retirement planning, and estate strategies for individuals, families, and business owners. The offering encompasses six integrated modules: accumulation, retirement planning, estate planning, risk management, business planning, and taxation.
• Accumulation Planning Investment needs assessment, asset allocation strategy, and securities selection services aimed at reducing risk and optimizing risk/return tradeoffs for client portfolios.
• Retirement Planning Retirement accumulation strategy development including qualified employer plans (401k, pensions), IRAs, personal savings, and executive deferral plans with tax-efficient distribution planning.
• Estate Planning Master plan for property management during life and distribution at death, including wealth transfer, transfer tax minimization, asset protection, and charitable giving strategies.
• Risk Management Risk identification and mitigation services addressing personal/professional liability, business ownership risks, property loss, and health-related risks through insurance and asset protection planning.
• Business Planning Business-specific financial planning addressing risk management, owner distributions, and succession planning to help business owners transition their enterprises and optimize retirement outcomes.
• Taxation Tax planning services evaluating income tax implications of individual, investment, and business decisions to minimize tax liability through income deferral, deduction planning, and investment tax strategies.
• Retirement Consulting for Employers Retirement plan consulting services for employers and businesses, including fiduciary guidance, investment policy statement development, and employee education programs for 401(k) and retirement benefit plans.

Quantifiable outcome

• Commonwealth Financial Network oversees $344 billion in total account assets (as of December 31, 2024)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Partnerships

Four partnerships are on record, tiered core and major.

• Commonwealth Financial NetworkcoreStrategic or Co-development PartnerCommonwealth is a dually registered investment adviser and broker/dealer that provides the infrastructure, compliance supervision, technology platform, and back-office processing for Antone Mercurio LLC. Commonwealth offers access to robust independent market research, financial planning expertise, and a wide universe of investment options. As of December 31, 2024, Commonwealth oversees $344 billion in total account assets. The partnership supports the firm's commitment to providing objective, best-interest advice without proprietary product obligations.
• Fidelity Investments / National Financial Services LLCcoreTechnology or IntegrationFidelity Investments provides clearing, custody, and other brokerage services to Commonwealth Financial Network through National Financial Services LLC (NFS). NFS is an industry leader providing trade execution, statements, reports, and transaction processing. Both NFS and Commonwealth are SIPC members with additional excess SIPC coverage through Fidelity.
• Commonwealth Advanced Planning TeammajorImplementation/ SI/ Consulting PartnerCommonwealth's Advanced Planning team provides wealth management and financial planning expertise addressing complex financial situations including risk management, investment taxation, charitable giving, estate planning, executive benefits, concentrated stock, and more. The team includes specialists like Justin Duft (JD, CFP, CLU, ChFC), Krista Teegarden (CLU, ChFC, CPWA, CSLP), and other advanced planning consultants.
• Commonwealth Strategic Retirement Solutions TeammajorImplementation/ SI/ Consulting PartnerCommonwealth's Strategic Retirement Solutions team provides retirement planning expertise including plan design, fiduciary guidance, investment support, and employee education programs. Team members include Mat Powers (CFA, AIF, AIFA, CPFA), Thomas Crutchfield (CFP, AIF, PPC, CPFA), and other retirement specialists helping advisors serve plan sponsors and participants.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Edward Jones: Large broker-dealer affiliated advisory firm offering comprehensive financial planning including retirement, estate, and wealth management to individuals and small business owners. Comparable in target client and holistic planning model, but operates nationally with thousands of branch offices.
• Creative Planning: One of the largest independent RIAs in the U.S., offering comprehensive wealth management across accumulation, retirement, estate, tax, and business planning. Comparable service breadth, though at much larger scale and national footprint.
• LPL Financial: Largest independent broker-dealer in the U.S., providing RIA and BD infrastructure for thousands of independent advisors. Directly comparable as an alternative BD/RIAs platform Commonwealth competes with, serving the same independent advisor model.
• Fisher Investments: Large independent RIA providing personalized investment management and financial planning to high-net-worth individuals and institutions. Comparable in being independent and advisor-led, but operates at much greater scale with a centralized investment process.
• Cambridge Investment Research: Independent broker-dealer and RIA platform supporting independent advisors with wealth management, retirement, and business consulting services. Comparable as a peer BD/RIAs platform for independent advisory practices like Antone Mercurio LLC.
• Raymond James Financial Services: Major broker-dealer and RIA platform supporting independent financial advisors with wealth management, retirement, and planning services. Comparable in supporting the same independent advisor business model, but at significantly larger scale and with broader product capabilities.
• Cetera Financial Group: Independent broker-dealer and RIA platform supporting independent financial advisors with wealth management and retirement plan consulting services. Comparable as an alternative BD/RIAs affiliation platform for small advisory practices.
• Commonwealth Financial Network: The firm's affiliated RIA/BD that provides infrastructure, compliance, technology, and clearing. Directly comparable as a wealth management platform supporting independent advisors, but operates at vastly larger scale (~$344B AUM).
• Mercer Advisors: Large independent RIA offering comprehensive wealth management with strong retirement plan consulting capabilities. Comparable in service scope but operates nationally with many more advisors and centralized investment solutions.

Emerging players

• Vanguard Personal Advisor: Hybrid robo-advisor/human advisory service offering personalized investment advice and financial planning at low fees. Comparable in providing wealth management and retirement planning, but competes on price and scale rather than personal relationship.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/antone-mercurio-llc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about antone mercurio