UOVO Pasta
UOVO Pasta is a privately held, California-based Italian restaurant group operating six locations (five in Los Angeles, one in Manhattan) that serve fresh handmade pasta produced daily in its own Bologna, Italy kitchen and overnight-shipped to U.S. storefronts, targeting food enthusiasts and fine-dining consumers via dine-in, delivery, and at-home pasta kits.
- Company typePrivate
- Founded2017
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
What UOVO Pasta does
UOVO Pasta (legal entity Pasta Uovo, LLC) is a privately held, founder-owned restaurant operator founded in 2017 and domiciled in California. The company runs a single-brand portfolio of full-service Italian restaurants whose central proposition is fresh handmade pasta produced daily in its own kitchen in Bologna, Italy, then shipped overnight in temperature-controlled conditions to U.S. storefronts, with the flight time doubling as the pasta's resting period. As of mid-2026, the company operates six retail locations — five across the Los Angeles metro (Marina del Rey, Mid-Wilshire, Pasadena, Santa Monica, Studio City) and one in Manhattan's NoMad — with pasta produced by sfogline using traditional sheeting and cutting rather than extrusion, and ingredient sourcing concentrated in Italy (Italian eggs, Basilicata tomatoes, 24-month aged Parmigiano-Reggiano).
The core product surface is organized around a la carte regional menus (La Pasta di Bologna, La Pasta di Roma, Pasta Classica) priced $16-$27, curated tasting menus serving two ($35-$38 per person), antipasti ($15-$18), sides ($9), dolce ($11), and a wine/beer program ($4-$213). Off-premise revenue comes from to-go and delivery through Postmates (LA live, NY coming) and a proprietary direct mobile ordering platform (UOVO Mobile, powered by ChowNow), as well as at-home Pasta Kits containing four servings. UOVO operates as a no-tipping establishment with a 16% automatic service fee baked into menu pricing, and runs first-come, first-served seating with no reservations.
The business model is consumer-direct dine-in plus omnichannel off-premise, with no disclosed third-party capital, no franchising, no catering or wholesale distribution, and no enterprise contracts. Distribution leverages earned media (Observer, NBC New York, Modern Luxury, Performances Magazine) plus a newsletter and organic press rather than paid acquisition. The company has expanded entirely through cash-flow-funded unit openings and strategic recipe partnerships with landmark Italian restaurants (Antica Trattoria della Gigina, Antica Osteria del Mirasole, Trattoria da Danilo).
UOVO Pasta firmographics
Firmographics- Name
- UOVO Pasta
- Legal name
- Pasta Uovo, LLC
- Website
- https://uovo.la
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Short description
- UOVO Pasta is a privately held, California-based Italian restaurant group operating six locations (five in Los Angeles, one in Manhattan) that serve fresh handmade pasta produced daily in its own Bologna, Italy kitchen and overnight-shipped to U.S. storefronts, targeting food enthusiasts and fine-dining consumers via dine-in, delivery, and at-home pasta kits.
- Ownership category
- akta.pro rank
UOVO Pasta industry classification
Industry- Product category
- Italian Restaurants
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Ethnic & Regional Cuisine Restaurants (THAFACAD)
- akta.pro secondary industry
- Chef’s Table & Tasting Menu Restaurants (THAFACAG)
Keywords
UOVO Pasta business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Dine-In Restaurant Service: Traditional dine-in restaurant experience at 6 locations (5 in Los Angeles area, 1 in New York City). No reservations accepted; first-come, first-served seating. Automatic 16% service fee added (no-tipping establishment).
- To-Go and Delivery: Pasta and pasta kits available for pickup and delivery through Postmates platform across all LA locations.
- UOVO Mobile Ordering: Direct mobile ordering through their ChowNow integration for pickup at LA locations.
- Pasta Kits: Meal kits containing fresh handmade pasta from Bologna, locally prepared sauces with imported ingredients, and cooking instructions for 4 servings of Tonnarelli Pomodoro or Arrabbiata.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Classic Tasting Menu - $35 per person |
| Unit Pricing | Pay-as-you-go | Cheese & Truffle Tasting Menu - $38 per person |
| Unit Pricing | Pay-as-you-go | The Regional Tasting Menu - pricing varies |
| Unit Pricing | Pay-as-you-go | Pasta dishes - $16-$27 |
| Unit Pricing | Pay-as-you-go | Antipasti - $15-$18 |
| Unit Pricing | Pay-as-you-go | Sides - $9 |
| Unit Pricing | Pay-as-you-go | Dolce - $11 |
| Unit Pricing | Pay-as-you-go | Wine by glass - $11-$16 |
| Unit Pricing | Pay-as-you-go | Beer and non-alcoholic drinks - $4-$8 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
UOVO Pasta product offering
Product offeringCore offering
UOVO Pasta operates Italian restaurants serving traditional pasta dishes made with fresh handmade pasta produced daily in its own kitchen in Bologna, Italy and shipped overnight in temperature-controlled conditions to six U.S. locations (five in the Los Angeles area and one in NoMad, New York). The company offers dine-in restaurant experiences, takeout and delivery service via Postmates, direct mobile pickup ordering through UOVO Mobile (ChowNow), and at-home pasta kits containing fresh pasta and sauces with imported Italian ingredients.
Product overview
UOVO Pasta is a restaurant group operating a single-brand portfolio of Italian dining establishments. The core offering is fresh handmade pasta produced daily in their Bologna, Italy kitchen, shipped temperature-controlled overnight to U.S. locations. The product portfolio comprises dine-in restaurant experiences at six locations (five in Los Angeles, one in New York), To-Go/Delivery services via third-party platforms (Postmates) and proprietary mobile ordering (UOVO Mobile), and Pasta Kits for at-home preparation. The dine-in experience centers on three Tasting Menu formats (The Classic, Cheese & Truffle, The Regional) and à la carte pasta dishes categorized by regional Italian tradition (La Pasta di Bologna, La Pasta di Roma, Pasta Classica), complemented by Antipasti, Sides, Dolce desserts, and a curated Beverages program. The restaurant operates as a no-tipping establishment with hospitality included in menu pricing.
Differentiator
Problem solved
Functional benefit
Products and services
- Dine-In Restaurant Experience Full-service Italian restaurant with dine-in experience serving fresh handmade pasta shipped overnight from Bologna, Italy. Operates as a no-tipping establishment with automatic 16% hospitality fee included in pricing. First-come, first-served seating with no reservations accepted.
- Tasting Menus Curated multi-course pasta tasting experiences serving two guests. Three options available: The Classic ($35/person) featuring Yellowtail Crudo, Pomodorini e Basilico, Vongole, Pomodoro, and Panna cotta alle fragole; Cheese & Truffle ($38/person) with Tagliatelle in truffle sauce, Cacio e Pepe, and Tiramisu al cucchiaio; and The Regional offering Battuta di carne, Ragú, Tortellini, and Amatriciana.
- La Pasta di Bologna Handmade pasta dishes from Bologna, Italy's pasta tradition. Includes Original 'Bolognese' recipe ($19) from Antica Trattoria della Gigina (predating the 1950s), Crema di Parmigiano ($20) handmade meat tortellini in cream of Parmigiano-Reggiano, Brodo ($19) tortellini in vegetable/chicken/beef broth, and traditional seven-layer Lasagna ($19).
- La Pasta di Roma Handmade pasta dishes from Rome, Italy. Features Cacio e Pepe ($27) with Pecorino Romano DOP and imported black pepper (collaboration with Danilo from Trattoria da Danilo), Carbonara ($25) with egg, imported guanciale, and aged cheeses, Amatriciana ($22) with imported tomatoes from Basilicata and guanciale, and Tagliatelle ai Carciofi ($24) with artichoke and olive oil.
- Pasta Classica Classic Italian pasta preparations including Pomodoro ($16), Tagliolini Giallo ($17) with yellow tomatoes and Sicilian olive oil, Arrabbiata ($16) with chili pepper, Vongole ($18) white wine clam sauce, Ravioli di Ricotta ($18) in pomodoro sauce, and Fazzoletti Piccanti ($18) hand-cut pasta squares with chili and crema di parmigiano.
- Pasta Kits At-home pasta preparation kits containing handmade fresh pasta from Bologna kitchen, locally prepared sauces with imported ingredients, and cooking instructions. Each kit serves four people with either Tonnarelli Pomodoro or Tonnarelli Arrabbiata. Available for pickup or delivery via Postmates and UOVO Mobile.
- To-Go and Delivery Service Takeout and delivery ordering service via Postmates platform for all LA locations and proprietary UOVO Mobile app (ChowNow) for direct pickup orders. NY NoMad delivery via Postmates coming soon.
- Antipasti Appetizer offerings including Yellowtail Crudo ($18) with Japanese yellowtail and blood orange, Insalata arugula & mizuna ($15) with hearts of palm and roasted almonds, and 100% grass-fed wagyu beef tartare ($16) with aged Parmigiano-Reggiano.
- Dolce (Desserts) Dessert offerings including Tiramisu' al cucchiaio ($11) the traditional creamier version containing hazelnut, and Panna cotta with Saba grape syrup inspired by Osteria Giusti in Modena.
- Sides Roasted side dishes including Cavolfiori (cauliflower, $9) with garlic, olive oil and chili, Broccolini ($9) with olive oil, salt and garlic, and Funghi (mushrooms, $9) with salt, pepper, garlic and rosemary.
- Beverages Curated beverage program including Italian and international wines (sparkling, white, and red selections ranging $9-$213), Italian beers (Peroni, Menabrea), and non-alcoholic options (Mexican Coke, Sprite, Iced Tea, Diet Coke, Pellegrino).
Companies that use UOVO Pasta
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
UOVO Pasta technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
UOVO Pasta partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Antica Trattoria della GiginacoreRenowned Bologna restaurant that graciously shared their original 'Bolognese' recipe with UOVO in 2015. This recipe predates the 1950s and is now featured as La Pasta di Bologna - Original 'Bolognese' on UOVO's menu.
- Antica Osteria del MirasolecoreHistoric Italian restaurant that inspired UOVO's Crema di Parmigiano dish - handmade meat tortellini in a cream of Parmigiano-Reggiano cheese.
- Trattoria da DanilocoreRome restaurant whose chef Danilo and his mother collaborated with UOVO on their Cacio e Pepe recipe. The dish is prepared as it is in Rome - sharp and salt forward - using their blend of imported black pepper.
- PostmatescoreThird-party delivery platform used for both delivery and pickup orders at all LA locations. NY NoMad delivery coming soon.
- ChowNow (UOVO Mobile)coreDirect mobile ordering platform integration for pickup orders at all LA locations.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
UOVO Pasta competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
UOVO Pasta financial estimates
Financial estimateRevenue estimate
Valuation estimate
UOVO Pasta leadership team
Management profileNumber of profiles
Profiles1 record
UOVO Pasta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UOVO Pasta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UOVO Pasta
What does UOVO Pasta do?
UOVO Pasta operates Italian restaurants serving traditional pasta dishes made with fresh handmade pasta produced daily in its own kitchen in Bologna, Italy and shipped overnight in temperature-controlled conditions to six U.S. locations (five in the Los Angeles area and one in NoMad, New York). The company offers dine-in restaurant experiences, takeout and delivery service via Postmates, direct mobile pickup ordering through UOVO Mobile (ChowNow), and at-home pasta kits containing fresh pasta and sauces with imported Italian ingredients.
Is UOVO Pasta a public or private company?
UOVO Pasta is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UOVO Pasta founded?
UOVO Pasta was founded in 2017.
How does UOVO Pasta make money?
Four revenue lines are on record. Dine-In Restaurant Service is the primary driver. The others are to-Go and Delivery, UOVO Mobile Ordering and pasta Kits.
Does UOVO Pasta have an API?
No public API is recorded for UOVO Pasta.
What industry is UOVO Pasta in?
UOVO Pasta's product category is Italian Restaurants. Its primary akta.pro industry code is THAFACAD, Ethnic & Regional Cuisine Restaurants, with a secondary code of THAFACAG, Chef’s Table & Tasting Menu Restaurants. Its NAICS code is 722511 and its SIC code is 5812.