miami on the water

What miami on the water does

Miami On The Water (legally Miami on the Water Corp.) is a privately held Florida corporation operating as both a direct-to-consumer boat tour operator and an online travel agency for water-based experiences in Miami. The company runs sightseeing cruises, sunset and night cruises, Everglades airboat excursions, watersports (parasailing, jet ski, kayak, tubing, wakeboarding, wakefoil), private yacht charters, party cruises, Tiki boat cruises, and Duck Tours, with most departures originating from Bayside Marketplace in Downtown Miami or affiliated marinas. Tickets are priced on a unit basis, ranging from approximately $28 for a one-hour night cruise up to $605 for a three-hour private Raccoon Island charter, with private yacht pricing quoted on request.

The underlying technology is a website built on a FareHarbor booking and payment integration, which the company uses both for its own tours and as an aggregator platform listing third-party operators such as Thriller Miami, Miami Beach Parasail, Kayaking, Watersports Paradise, and Aquarius Boat Rental. The company earns revenue through direct ticket sales on proprietary inventory and through marketplace commissions on third-party bookings routed through the platform. Customer segments are horizontally diversified across tourists, cruise ship passengers, adventure seekers, families, and private event groups.

Distribution is digital-first through miamionthewater.com with SEO, blog content, Instagram, and YouTube as top-of-funnel channels, plus phone reservations for inbound inquiries. There is no disclosed parent company, no external funding rounds, no disclosed headcount, and no revenue figures in the source material; the entity is independently operated with a registered "Miami On The Water®" trademark and a 4.9-star aggregate rating across more than 1,300 reviews on Google and major travel platforms.

Name

miami on the water

Legal name

Miami on the Water Corp.

Website

https://miamionthewater.com

Company type

Private

Operating status

Operating

Short description

Miami On The Water is a Miami-based private online travel agency and boat tour operator that aggregates and sells water-based experiences — sightseeing cruises, sunset cruises, watersports, Everglades tours, and private yacht charters — to tourists, cruise passengers, and private event groups via its website and FareHarbor booking platform.

Ownership category

akta.pro rank

Product category

Boat Tours & Water Activities

NAICS

Scenic and Sightseeing Transportation, Water (487210)

SIC

Services-Amusement & Recreation Services (7900), Water Transportation (4400)

akta.pro primary industry

Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching) (THAJAJAA)

akta.pro secondary industries

Shore Excursion & Port Services Operators (THAKAEAE), Tourist & Sightseeing Cruise Operators (Day Cruises) (TLAFALAF), Reef, Island & Coastal Ecotours (mangroves, lagoons, sea caves) (THAAAIAE)

Keywords

• Boat tour services
• Water activities
• Sightseeing cruises
• Yacht charters
• Everglades tours

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Tour Ticket Sales: Direct sales of boat tours, sunset cruises, watersports activities, and Everglades tours to consumers through the company's website and booking platform.
2. Online Travel Agency Commission: The company acts as an intermediary between guests and Tour Operators. Miami on the Water allows Tour Operators to list and sell their tours through the website, taking a commission on bookings processed through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Miami On The Water is a direct-to-consumer tour booking platform and online travel agency that sells and aggregates boat tours, sightseeing cruises, sunset and night cruises, Everglades excursions, watersports (parasailing, jet ski, kayaking, wakeboarding, tubing), and private yacht charters in Miami and South Florida. It operates its own signature tours and also lists tours from third-party operators through its FareHarbor-powered booking website, departing primarily from Bayside Marketplace in Downtown Miami.

Product overview

Miami On The Water is a premier tour booking platform offering a diverse portfolio of water-based experiences in Miami, Florida. The company's offerings are organized around several core product categories: sightseeing boat tours (including double-decker cruises from Bayside Marketplace showcasing celebrity homes, the Miami skyline, and islands like Star Island and Fisher Island); sunset and night cruises (ranging from 90-minute sunset tours to evening skyline experiences); Everglades eco-adventures (airboat tours with alligator shows); watersports (parasailing, jet skiing, kayaking, tubing, wakeboarding, and wakefoiling); private yacht charters; party cruises; and unique experiences like Tiki boat cruises and Duck Tours. The company acts as an aggregator connecting visitors with various tour operators, with most tours departing from Bayside Marketplace in Downtown Miami or Miami Beach locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Miami Boat Tour 90-minute double-decker sightseeing cruise along Biscayne Bay featuring bilingual narration in English and Spanish, showcasing celebrity homes on Star Island, Fisher Island, Millionaire's Row, and the Downtown Miami skyline.
• Miami Sunset Cruises Sunset hour boat tours offering views of Miami's sunset, available in multiple formats including cocktail cruises with unlimited drinks, guided bilingual tours, and intimate small-boat experiences with wine and hors d'oeuvres.
• Miami Night Cruises Evening cruises showcasing Miami's starlit skies and neon-lit skyline, including the Miami River Night Cruise through Brickell and Biscayne Bay, and city skyline Tiki cruises.
• Everglades Park Admission Tickets Park admission including a 60-minute shared airboat ride through wetlands and a 20-minute live alligator show by the Gator Boys, with on-site amenities including a café and gift shop.
• Miami Watersports High-energy water activities including parasailing, jet ski rentals, tubing, kayaking, water skiing, and wakeboarding offered at various price points and duration.
• Private Yacht Charters Customizable private charter options for corporate events, family gatherings, bachelorette parties, and milestone birthdays with customizable routes and luxury vessel options.
• Miami Party Cruise Adults-only 90-minute dance cruise featuring DJ entertainment and two complimentary drinks, offering night views of the Miami skyline.
• Cruisin Tikis Miami Tiki boat tours on Biscayne Bay available for morning, afternoon, or sunset experiences with Bluetooth surround sound, accommodating up to 6 passengers.
• Miami Beach Sightseeing Cruise 90-minute cruise around the bay on a smaller vessel equipped with A/C and restroom, limited to 25 passengers for a more intimate experience.
• Thriller Miami Speedboat Tour 45-minute adrenaline-pumping speedboat tour reaching speeds up to 50 miles per hour, covering over three times the area compared to other tours.
• Miami Parasailing Parasailing experience offering approximately 8-10 minutes of flight time with bird's eye views of South Beach and the Miami coastline.
• Miami Jet Ski Rental One-hour jet ski rentals allowing exploration of Miami's iconic sites from the water with turquoise waters and coastal views.
• Miami Kayak Tour 2.5-hour kayak tour through lush mangroves and Oleta River waters in clear kayaks offering underwater world views.
• Wakeboarding in Miami Private wakeboarding sessions on a tournament-level boat with certified coaches, accommodating up to 4 people with equipment provided.
• Wakefoil Private wakefoil lessons for individuals with prior wake surfing or wakeboarding experience, with 1-hour sessions accommodating up to 3 guests.
• Private Boat Tour in Miami Two-hour private speedboat tour for up to 6 guests showcasing million-dollar mansions and celebrity estates with a personal captain.
• Miami Millionaire Mansions Boat Tour Luxury homes cruise showcasing stunning mansions and lavish lifestyles along exclusive residential islands, tailored for architecture enthusiasts and history buffs.
• Miami ATV Tour Two-hour outdoor ATV adventure through Miami's nature scenic views and secret spots.
• Miami Raccoon Island Boat Tour Three-hour private adventure featuring celebrity mansions, swimming at Haulover Sandbar, and exploration of Sandpur Raccoon Island wildlife.
• Tubing in Miami Private water rollercoaster ride experience suitable for ages 8 and up, accommodating all skill levels from beginner to advanced.
• Miami Duck Tour 90-minute guided land-and-sea tour in a unique duck cruiser vehicle around Miami South Beach.
• Miami Party Boat Full-day or night party experience at the sand bar with swimming, cruising, and fun-loving captains.

Quantifiable outcome

• 4.9 star rating with 1,300+ 5-star reviews across Google and trusted travel platforms

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FareHarborcoreTechnology or IntegrationFareHarbor is the booking platform integrated into Miami On The Water's website, enabling online tour reservations, calendar management, and payment processing for all tours and activities offered through the site.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC1IL7_wsC_owc5g9RRfIKkw
• Instagraminstagram.com/miami_on_the_water
• LinkedInlinkedin.com/company/miami-on-the-water

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about miami on the water