nra consulting

What nra consulting does

The National Rifle Association of America (NRA) is a nonprofit 501(c)(4) civil rights organization founded in 1871 and headquartered in Fairfax, Virginia. Its stated mission centers on defending Second Amendment rights, firearms safety education, competitive shooting sports, hunting, and youth programs. The organization serves "millions of members" across the United States and operates a network of over 10,000 affiliated clubs and ranges, sanctioning over 11,000 shooting tournaments and sponsoring over 50 national championships annually. Affiliated entities include the NRA Institute for Legislative Action (NRA-ILA, lobbying), the NRA Political Victory Fund (NRA-PVF, political action committee), and The NRA Foundation, Inc. (501(c)(3) charitable arm).\n\nThe NRA operates a broad portfolio of products and services spanning online and in-person firearms training (Hunter Education, firearms training, instructor certification), competitive shooting programs, youth programs (Youth Education Summit, National Junior Shooting Camps, Eddie Eagle GunSafe), women's programs (NRA Women's Network, Women On Target clinics), safety programs (Refuse To Be A Victim), publications (American Rifleman, American Hunter, Shooting Illustrated, Shooting Sports USA), e-commerce merchandise (NRA Store), and a physical shooting sports facility (NRA Whittington Center in Raton, New Mexico). New online training courses in Club Leadership & Development and Range Development & Operations were launched in 2024.\n\nRevenue is generated through multiple streams: recurring membership dues (annual and life memberships), donations and contributions (including Ring of Freedom planned giving), NRA Store merchandise sales, event ticketing (Annual Meetings, Great American Outdoor Show, Friends of NRA banquets starting at $25-$50), publications and advertising, and grants through The NRA Foundation. Go-to-market is primarily direct-to-consumer via membership portals (membership.nra.org, nramemberservices.org), with event-driven and community-led engagement through the affiliated clubs and tournaments infrastructure. The organization is led by NRA President Bill Bachenberg and Executive Vice President & CEO Doug Hamlin, both unanimously reelected at the 155th Annual Meetings in Houston in 2025.

Name

nra consulting

Legal name

National Rifle Association of America

Website

https://nra.com

Company type

Private

Founded year

1871

Operating status

Operating

Headcount range

101–250 employees

Short description

The National Rifle Association of America is a nonprofit civil rights organization founded in 1871, serving millions of members through firearms safety education, competitive shooting programs, Second Amendment advocacy, publications, and a nationwide network of over 10,000 affiliated clubs.

Ownership category

akta.pro rank

Product category

Debt Collection Services

NAICS

Collection Agencies (56144), Collection Agencies (561440)

SIC

Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

Third-Party Collection Agencies (Consumer) (FSAKAJAB)

akta.pro secondary industries

Late-Stage / Hard Collections (Charge-Off, Litigation Prep Support) (BPAAAEAD), Legal Collections Support (Pre-Lit, Litigation Admin, Judgment Recovery) (BPAAAEAH)

Keywords

• Accounts receivable management
• Debt collection services
• Financial consulting
• Creditor services
• Commercial collections

Headquarters

HQ city

Fairfax

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: Annual and life membership fees from millions of members. Various membership tiers including standard annual membership, junior membership, and life membership options.
2. Donations and Contributions: Charitable giving from members and supporters including planned giving, IRA distributions, donor-advised funds, and estate gifts. The NRA Ring of Freedom and The NRA Foundation facilitate major donations.
3. NRA Store Merchandise: Online retail store selling NRA-branded apparel, gear, firearm accessories, home decor, and limited edition merchandise. Also includes NRA Country Gear and Whittington Center Store.
4. Event Ticketing: Revenue from Friends of NRA banquets (tickets starting at $25-$50), NRA Annual Meetings & Exhibits, and the Great American Outdoor Show.
5. Publications and Advertising: Revenue from NRA publications including American Rifleman, American Hunter, Shooting Illustrated, and Shooting Sports USA. Includes advertising and subscription revenue.
6. The NRA Foundation Grants: The NRA Foundation provides grants to shooting clubs, ranges, youth programs, and law enforcement. These grants are funded by donor contributions and support the shooting sports ecosystem.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels10 records

Core offering

NRA Consulting provides accounts receivable management, debt collection, and financial consulting services for creditors and businesses. The firm assists creditors and commercial clients with recovering outstanding balances and managing their receivables portfolios through outsourced collections and consulting engagements.

Product overview

The NRA is a membership-based civil rights organization offering a comprehensive suite of programs and services centered on firearms education, training, advocacy, and community engagement. The core offerings include firearms safety programs (Eddie Eagle, Refuse To Be A Victim), online and in-person training courses (Hunter Education, Instructor Development, Club Leadership), competitive shooting programs (sanctioning over 11,000 tournaments and 50+ national championships), and NRA-ILA legislative advocacy. Additional services encompass publications (American Rifleman, American Hunter), the NRA Store, youth programs (Y.E.S., National Junior Shooting Camps), women's programs, the Whittington Center training facility, and political action through the NRA-PVF. The organization hosts annual events including the NRA Annual Meetings and Great American Outdoor Show, while supporting conservation via Hunters for the Hungry subsidies.

Differentiator

Problem solved

Functional benefit

Brands

• NRA-ILA: NRA Institute for Legislative Action - the lobbying and political advocacy arm of the NRA
• NRA-PVF
• American Rifleman
• American Hunter
• Shooting Sports USA
• Eddie Eagle GunSafe
• Friends of NRA
• NRA Whittington Center
• Refuse To Be A Victim
• NRA Women
• NRA Country
• Ring of Freedom
• NRA Explore

Products and services

• Accounts Receivable Management Outsourced management of client receivables portfolios, including monitoring, follow-up, and resolution of outstanding invoices. Targeted at creditors and businesses needing AR oversight.
• Debt Collection Services Third-party commercial debt recovery on behalf of creditors and businesses. Focused on collecting outstanding balances from commercial debtors.
• Financial Consulting Financial advisory and consulting services supporting creditor and business clients in managing credit, receivables, and related financial processes.

Quantifiable outcome

• 1.7 million meals provided through Hunters for the Hungry program in 2024
• +3 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• American Suppressor Association (ASA)coreStrategic or Co-development Partner · 1 August 2025NRA, American Suppressor Association, Second Amendment Foundation, Firearms Policy Coalition, Prime Protection STL Tactical Boutique, and two members filed lawsuit challenging constitutionality of the National Firearms Act.
• Second Amendment Foundation (SAF)coreStrategic or Co-development Partner · 1 August 2025NRA joined with SAF and other groups to file lawsuit challenging the National Firearms Act as unconstitutional.
• Firearms Policy Coalition (FPC)coreStrategic or Co-development Partner · 1 August 2025NRA and FPC joined legal efforts to challenge the National Firearms Act's constitutionality.
• KelTeccoreGTM or Marketing Partner · 1 January 2025KelTec named official stage sponsor for the 2025 NRA World Shooting Championship. The championship takes place at Camp Atterbury, Indiana from September 30 to October 4, 2025.
• Walther Arms, Inc.coreGTM or Marketing Partner · 1 January 2025Walther Arms is the presenting sponsor of the 2025 NRA World Shooting Championship at Camp Atterbury, Indiana.
• Start Hearing and SoundGearminorGTM or Marketing Partner · 1 January 2025Start Hearing and SoundGear partnered with NRA to promote hearing health, safety, and protection among members, bringing Starkey's innovative hearing technology together with NRA's commitment to marksmanship.
• Armed American Radio / Salem Radio NetworkminorGTM or Marketing Partner · 1 January 2025NRA signed on as a sponsor of Armed American Radio, hosted by Second Amendment author and activist Mark Walters. A product of Salem Radio Network, airs live on Sundays from 8:00 to 11:00 pm Eastern.
• Hunters for the Hungry OrganizationsminorOthers · 1 January 2025NRA supports Hunters for the Hungry programs with $100,000 subsidy program. In 2024, HFH organizations provided an estimated 1.7 million meals.
• MidwayUSAcoreGTM or Marketing Partner · 1 January 2024MidwayUSA named official sponsor of the 2024 NRA Annual Meetings & Exhibits held in Dallas, Texas on May 17-19.
• National Shooting Sports Foundation (NSSF)coreStrategic or Co-development PartnerNRA partners with NSSF on National Shooting Sports Month initiative to encourage participation in shooting sports and emphasize firearms safety. The NSSF is the trade association for the firearms industry.
• MidwayUSA FoundationminorGTM or Marketing PartnerSavage Arms helped raise $1 million for youth shooting sports through support of MidwayUSA Foundation.
• Sportsman's Alliance of MaineminorStrategic or Co-development PartnerNRA partnered with Sportsman's Alliance of Maine and Safari Club International to put Maine on notice of intent to sue over state constitutional violations regarding conservation funding.
• Safari Club InternationalminorStrategic or Co-development PartnerNRA partnered with Safari Club International and Sportsman's Alliance of Maine for legal action regarding Maine conservation funding.
• USA High School Clay Target LeagueminorStrategic or Co-development PartnerNRA supports the USA High School Clay Target League National Championship, teaching freedom to the next generation.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights3 records

Customer concentration

• Xtwitter.com/nra

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about nra consulting