rimpro
Rimpro is a privately held, single-location alloy wheel repair, refinishing, and straightening service center founded in 1997 in Tyngsboro, MA, serving luxury and domestic vehicle owners and European car dealerships across the New England region through proprietary precision processes.
- Company typePrivate
- Founded1997
- HeadquartersTyngsboro, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What rimpro does
Rimpro is a privately held, single-location alloy wheel repair and refinishing service center headquartered at 5 Progress Avenue in Tyngsboro, Massachusetts. Founded in 1997, the company has operated continuously for nearly three decades as a specialty service provider to luxury and domestic vehicle owners across the New England region. Rimpro self-describes as New England's #1 luxury and domestic alloy wheel refinish and repair center, serving as the exclusive wheel repair vendor for most European car dealerships in the region, including BMW of Peabody and Tulley BMW, and maintaining referral relationships with major tire retailers (National Tire and Battery, Sullivan Tire, Town Fair Tire) and local autobody shops.
The company's core technical capability is its proprietary wheel straightening process, which uses custom-designed machines to bring wheels back to +/- .010" precision without compromising alloy integrity. Service offerings include refinishing (multi-step process of chemically stripping rims to bare alloy, blasting, applying powder primer, color, and powder clear coat), welding (crack repair on inside barrel of rims), OEM wheel replacement sourcing through an inventory of thousands of wheels and a supplier network, tire mounting and balancing, and a clearance bin for pre-owned and refinished wheels. Rimpro also purchases wheels from customers in good condition at $10-$50 per wheel for resale.
The business model is direct-to-consumer service revenue, priced per wheel with size-based tiers, plus ancillary resale income from wheel purchasing and clearance bin sales. Pricing ranges from $130-$295 per wheel for straightening and refinishing depending on wheel size, with welding priced at $145-$205 based on crack count. Distribution is entirely physical: customers bring vehicles to the Tyngsboro shop with appointments booked by phone. GTM combines direct phone-booked consumer work with B2B referral flow from exclusive dealership and tire-retailer partnerships. There is no disclosed e-commerce, no mobile service offering, no franchise model, and no second location.
rimpro firmographics
Firmographics- Name
- rimpro
- Legal name
- Rimpro
- Website
- https://rimpro.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Short description
- Rimpro is a privately held, single-location alloy wheel repair, refinishing, and straightening service center founded in 1997 in Tyngsboro, MA, serving luxury and domestic vehicle owners and European car dealerships across the New England region through proprietary precision processes.
- Ownership category
- akta.pro rank
rimpro industry classification
Industry- Product category
- Automotive Wheel Repair Services
- NAICS
- Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Wheel & Rim Repair/Refurbishment (TLAKADAG)
- akta.pro secondary industries
- Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Tires, Wheels & Retread Supply Distribution (TLAKAOAD)
Keywords
Where rimpro is headquartered
LocationHeadquarters
- HQ city
- Tyngsboro
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
rimpro business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wheel Repair Services: Revenue is generated through service fees for wheel refinishing, straightening, welding, and OEM wheel replacement sales. Services are priced per wheel with tiered pricing based on wheel size.
- Wheel Purchasing and Resale: Rimpro buys wheels from customers ($10-$50 per wheel) and sells inventory through their clearance bin. Also purchases OEM rims for resale when customer wheels cannot be repaired.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Refinishing - Wheel size based pricing |
| Unit Pricing | Pay-as-you-go | Straightening - Wheel size based pricing |
| Unit Pricing | Pay-as-you-go | Welding - Based on crack count |
| Unit Pricing | Pay-as-you-go | Tire Mounting - Wheel size based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
rimpro product offering
Product offeringCore offering
Rimpro provides alloy wheel repair, straightening, welding, and refinishing services from a single service center in Tyngsboro, MA. The company also sells new and refinished OEM replacement wheels through an inventory network and operates a tire mounting and balancing service. Wheel purchasing and clearance bin resale of pre-owned wheels supplement the core service offerings.
Product overview
Rimpro is an alloy wheel repair and refinishing service provider operating as a single-location service center in Tyngsboro, MA. The company offers a unified suite of wheel repair services including refinishing (powder coating), straightening (with proprietary +/- .010" precision), welding (crack repair), and OEM wheel replacement sales. Additional services include wheel purchasing (We Buy Wheels), tire mounting/balancing, and a clearance bin of pre-owned and refinished wheels for resale. Founded in 1997, the company serves luxury and domestic vehicle owners as well as European car dealerships across New England.
Differentiator
Problem solved
Functional benefit
Products and services
- Refinishing Wheel refinishing service that chemically strips rims to bare alloy, performs any necessary welding, and applies powder primer, color, and powder clear coat for a restored finish. Priced per wheel with tiered pricing based on wheel size.
- Straightening Proprietary wheel straightening process that brings wheels to +/- .010" precision using custom-designed machines that remove dents or bends without compromising the alloy. Priced per wheel with tiered pricing based on wheel size.
- Welding Rim welding service that visually inspects cracks to determine weldability, repairs cracks on the inside barrel of rims, and includes straightening as an add-on to address bends that may have caused the crack.
- OEM Wheel Replacement Sales New and refinished OEM wheel inventory management and sales service, with access to thousands of wheels in stock and a network of suppliers to source specific wheels not in inventory.
- Tire Work Tire mounting and balancing service with pricing varying by wheel size (17" and under to 24"), includes wheel installation at $10 per wheel.
- We Buy Wheels Wheel purchasing service that buys wheels in good condition for $10-$50 per wheel based on condition and demand.
- Clearance Bin Pre-owned and refinished wheels available for sale at discounted prices, including various makes such as Chrysler Crossfire, TRX, Jaguar, BMW, and Volkswagen.
Companies that use rimpro
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
rimpro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
rimpro partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- BMW of PeabodycoreEuropean car dealership that exclusively employs Rimpro's wheel repair and refinishing services for their customer vehicles.
- Tulley BMWcoreEuropean car dealership that exclusively employs Rimpro's wheel repair and refinishing services for their customer vehicles.
- National Tire and BatterycoreTire retailer that exclusively employs Rimpro's wheel repair services for their customer vehicles.
- Sullivan TirecoreTire retailer that exclusively employs Rimpro's wheel repair services for their customer vehicles.
- Town Fair TirecoreTire retailer that exclusively employs Rimpro's wheel repair services for their customer vehicles.
- New England Autobody ShopscoreAuto body shops across New England that refer customers to Rimpro for wheel repair and refinishing services.
Scale indicators3 records
Recent moves3 records
rimpro competitors and assessment
Company assessmentBroad incumbents
- Maaco: National auto body refinishing franchise. Provides wheel-related refinishing and body repair services at scale; broader portfolio than Rimpro but overlapping refinishing capability and dealership/body-shop referral flow.
- Tire Rack: Leading US online tire and wheel distributor. Adjacent competitor for OEM replacement wheel sourcing and tire/wheel package sales that overlap with Rimpro's OEM Replacement and tire mounting offerings.
- Dent Wizard: Largest US mobile automotive reconditioning company, providing paintless dent repair, interior, and minor body services. Comparable service-delivery model (mobile/specialty, dealer-referral dependent) and overlapping customer base with Rimpro.
- Sterling (Mavis Tire Express / Sterling Auto): Regional tire and auto-service chain that performs wheel-related services. Comparable in serving dealerships and tire retailers, though broader in scope than Rimpro's wheel-only focus.
Direct peers
- The Wheel Specialist: Multi-location UK alloy wheel repair, refurbishment, and customisation specialist. Directly comparable to Rimpro's core offering of refinishing, straightening, and diamond-cut alloy services, and demonstrates the multi-site roll-out path that Rimpro could pursue.
- TWG Wheel Repair: Alloy wheel repair and refinishing specialist with US locations serving dealerships and consumers. Direct competitor in the same niche service category as Rimpro.
- Alloy Wheel Repair Specialists (AWRS): Specialist alloy wheel refurbishment and SMART repair provider serving dealerships and consumers. Overlaps with Rimpro on refinishing, cosmetic repair, and B2B dealership referral channels.
- Wheels Doctor: US-based alloy wheel repair and refinishing service with mobile and in-shop capabilities. Directly competes in the same niche as Rimpro — bent/cracked wheel repair and cosmetic refinishing.
Regional players
- Les Schwab Tire Centers: Western US tire and wheel service retailer. Provides wheel balancing, mounting, and related services; competes with Rimpro for end-customer tire/wheel work but in a different geography.
- Big O Tires: Franchised tire and auto-service retailer active across multiple US regions. Comparable in offering tire mounting/balancing and select wheel services to end customers and dealers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
rimpro social profiles
Digital presencerimpro financial estimates
Financial estimateRevenue estimate
Valuation estimate
rimpro leadership team
Management profileNumber of profiles
rimpro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
rimpro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about rimpro
What does rimpro do?
Rimpro provides alloy wheel repair, straightening, welding, and refinishing services from a single service center in Tyngsboro, MA. The company also sells new and refinished OEM replacement wheels through an inventory network and operates a tire mounting and balancing service. Wheel purchasing and clearance bin resale of pre-owned wheels supplement the core service offerings.
Is rimpro a public or private company?
rimpro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was rimpro founded?
rimpro was founded in 1997.
Where is rimpro based?
rimpro is headquartered in Tyngsboro, United States, in the North America region.
How does rimpro make money?
Two revenue lines are on record. Wheel Repair Services are the primary driver. The others are wheel Purchasing and Resale.
Who are rimpro's main competitors?
Broad incumbents on record are Maaco, Tire Rack, Dent Wizard and Sterling (Mavis Tire Express / Sterling Auto). Direct peers are The Wheel Specialist, TWG Wheel Repair, Alloy Wheel Repair Specialists (AWRS) and Wheels Doctor. Regional players are Les Schwab Tire Centers and Big O Tires.
Does rimpro have an API?
No public API is recorded for rimpro.
What industry is rimpro in?
rimpro's product category is Automotive Wheel Repair Services. Its primary akta.pro industry code is TLAKADAG, Wheel & Rim Repair/Refurbishment, with a secondary code of TLAKAAAD, Tire & Wheel Services (Mount/Balance/Alignment). Its NAICS code is 441340 and its SIC code is 7500.