svenska kennelklubben

What svenska kennelklubben does

Svenska Kennelklubben (SKK), founded in 1889 and headquartered in Sollentuna, Sweden, is the national kennel club of Sweden and the country's sole member of the Fédération Cynologique Internationale (FCI). It functions as the official registry, breed standard authority, and competition governing body, serving approximately 300,000 members organized across 24 regional clubs. SKK operates the DjurID owner registry, which contains more than 600,000 registered dogs, providing the foundational identity layer for pedigree, ownership, and breeding recordkeeping in Sweden.

The organization's core technology platform comprises several interconnected digital services: Hunddata and Avelsdata (databases for pedigree, health, and breeding records), DjurID (dog identification registry), Mitt SKK (member portal), and SKK Internetanmälan (online competition entry). These systems collectively enable pedigree issuance, breeding program management, show registration, and distance education delivery. SKK also organizes flagship events, including Stockholm Hundmässa and the 2026 European Dog Show, alongside breeding policy oversight, canine health programs, and training/educational services.

SKK is a member-funded non-profit. Revenue is generated through member dues, dog registration and pedigree fees, competition entry fees, distance education courses, health and breeding services, and commercial sponsorship. Primary commercial partners include Agria Djurförsäkring (main partner) and Royal Canin (premium partner). SKK participates in the Nordic Kennel Union (NKU) alongside other Nordic national kennel clubs, and is governed under Swedish non-profit and federation law with Susanne Jidesten serving as Secretary General.

Name

svenska kennelklubben

Legal name

Svenska Kennelklubben

Website

https://skk.se

Company type

Private

Founded year

1889

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Sollentuna

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership dues: Annual membership fees through 24 regional länsklubbar clubs, with members receiving the magazine Hundsport and access to member discounts and services.
2. Dog registration and owner registry fees: Fees for registering puppies (included in breeder registration fee), registering non-SKK registered dogs (120 SEK), and maintaining owner registrations in the national database.
3. Competition and show entry fees: Revenue from entry fees for dog shows, trials, competitions, and championship events including Stockholm Hundmässa and European Dog Show 2026.
4. Distance education and training courses: Revenue from distance learning courses for dog owners and breeders covering breeding, behavior, and dog sports topics.
5. Health services and certifications: Fees for ordering X-ray reading services, eye examination certificates, and other veterinary health documentation.

Pricing tiers

Distribution channels4 records

Marketing channels9 records

Core offering

Svenska Kennelklubben (SKK) is a non-profit national kennel club and FCI member organization serving approximately 300,000 members across 24 regional clubs. It operates Sweden's official dog pedigree registration and owner registry (DjurID) covering over 600,000 dogs, maintains the Hunddata pedigree database and Avelsdata breeding evaluation service, organizes dog shows, trials and competitions, and provides educational programs and the Köpahund.se puppy marketplace for breeders and buyers.

Product overview

Svenska Kennelklubben (SKK) operates a unified platform of dog registry and member services. The core offering consists of owner registry (DjurID), dog database (Hunddata), and breeding data tools (Avelsdata), all accessible through the Mitt SKK member portal. Supporting services include the Köpahund.se marketplace for connecting breeders with buyers, SKK Internetanmälan for show registration, SKK Dog Show for results cataloging, and SKK Start for competition management. SKK also produces E-Hundsport digital media and organizes major events including Stockholm Hundmässa and the European Dog Show 2026. The organization functions as Sweden's national kennel club with approximately 300,000 members across 24 regional clubs.

Differentiator

Problem solved

Functional benefit

Brands

• DjurID: SKK's owner register for dogs, containing over 600,000 registered dogs
• Mitt SKK
• Hunddata
• Avelsdata
• Köpahund.se
• Stockholm Hundmässa
• European Dog Show 2026
• SKK Hundsport
• BPH (Beteende- och Personlighetsbeskrivning Hund)
• MH (Mentalbeskrivning Hund)

Products and services

• DjurID Owner Registry SKK's national dog owner registry covering over 600,000 registered dogs with owner details, dog information (name, breed, microchip number), and contact details. Supports ID marking searches, owner lookups, lost/found dog reporting, ownership transfer, and includes a 24/7 hotline for lost and found pets. Free for owners of SKK-registered dogs; 120 SEK for registering non-SKK registered dogs.
• Hunddata Dog Database Searchable dog database providing information about registered dogs including pedigree, competition results, titles, and health data. Used by breeders, owners, and dog enthusiasts to research lineage and titles.
• Avelsdata Breeding Data Service Digital breeding data service providing tools and information for breeders to evaluate breeding pairs, track breeding statistics, and access breed-specific avelsrekommendationer and health programs.
• Mitt SKK Member Portal Member portal providing SKK members access to their dogs' digital registration certificates, owner certificates, health records, breeder services, and distance education courses.
• Köpahund.se Puppy Marketplace Online marketplace connecting puppy buyers with SKK-registered breeders, enabling secure dog purchases with advertising services and standardized purchase contracts.
• SKK Internetanmälan Online Show Entry Online entry system for dog shows that allows exhibitors to register for competitions and events organized by SKK.
• SKK Dog Show Digital Service Digital service for viewing dog show catalogs, critiques, and results from SKK-organized exhibitions.
• SKK Start Competition Platform Competition management system for trials and hunting competitions, providing schedules, results, and registration for dog sporting events.
• E-Hundsport Digital Magazine Digital magazine application for SKK's official member publication Hundsport, providing access to articles on dog-related topics including health, training, competitions, and breed profiles.
• Stockholm Hundmässa Annual Dog Show Annual dog show event organized by SKK, Sweden's largest dog exhibition featuring competitions, demonstrations, and activities for dog enthusiasts.
• European Dog Show 2026 Major international dog show co-hosted with Swedish Winner Show, scheduled for September 4-6, 2026 in Stockholm, expected to attract nearly 16,000 entries from 366 breeds and 64 countries.
• Distance Education and Training Courses Distance learning courses for dog owners and breeders covering breeding, behavior, puppy ownership, and dog sports topics, accessible through the Mitt SKK platform.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Agria DjurförsäkringcoreGTM or Marketing PartnerAgria is SKK's main partner (huvudpartner) for pet insurance. As the main partner, Agria supports SKK's work for dogs and dog owners in Sweden, providing insurance products tailored to dog owners through the SKK partnership.
• Royal CanincoreGTM or Marketing PartnerRoyal Canin is a premium partner of SKK, supporting the organization's mission and dog-related activities. Royal Canin provides breed-specific and size-specific dog nutrition products.
• FCI (Fédération Cynologique Internationale)coreOthersSKK is a member of FCI, the World Canine Organisation, which encompasses over 100 member countries. FCI establishes international breed standards, show regulations, and breeding guidelines that SKK follows as its Swedish representative.
• Nordic Kennel Union (NKU)coreStrategic or Co-development PartnerNKU is a cooperation forum between the kennel clubs of Denmark, Finland, Iceland, Norway, and Sweden, established in 1956. NKU collaborates on dog health, dog sports, breeding guidelines, and shared standards. All five members are also FCI members. SKK hosts the NKU website.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/svenska-kennelklubben

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about svenska kennelklubben