matsmart - motatos

What matsmart - motatos does

Matsmart in Scandinavia AB, operating under the dual-brand 'Matsmart Motatos,' runs a direct-to-consumer e-commerce marketplace that resells surplus and off-shelf food and household products in order to reduce food waste. The company serves individual consumers across six European markets — Sweden (matsmart.se), Germany (motatos.de), Finland (matsmart.fi), Austria (motatos.at), Denmark (motatos.dk), and Switzerland (ch.motatos.com) — using the Matsmart brand in Nordic markets and the Motatos brand in German-speaking markets. Products are sold online through country-specific storefronts and delivered directly to consumers' homes; pricing, assortment, and discount levels are not publicly disclosed.

The business model is a straightforward one-time-purchase retail model: revenue is generated through transactional sales of discounted surplus inventory sourced from brand owners, manufacturers, and retailers. Customer acquisition and commercial activity operate through localized country websites, with no disclosed partnerships, B2B channels, mobile apps, or third-party marketplace integrations. The company's underlying technology stack is not disclosed; no proprietary AI/ML capabilities, API offerings, or patents are reported in the source material. Operations are headquartered in Stockholm, Sweden, and the company is privately held with no public listing, no disclosed parent company, and no funding rounds or investors identified in the available data.

Name

matsmart - motatos

Legal name

Matsmart in Scandinavia AB

Website

https://motatos.com

Company type

Private

Operating status

Operating

Short description

Matsmart Motatos is a Stockholm-based private e-commerce marketplace selling surplus and off-shelf food and household products to individual consumers across six European countries to reduce food waste.

Ownership category

akta.pro rank

Product category

Online Discount Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Grocery and Convenience Retailers (4451)

SIC

Retail-Grocery Stores (5411), Retail-Nonstore Retailers (5960)

akta.pro primary industry

Reuse & Resale / Recommerce Operations (EUAIANAC)

akta.pro secondary industry

Bulk Food & Refill Stores (Package-Free/Zero-Waste) (CRAHAMAA)

Keywords

• Surplus food retail
• Online grocery discount
• Food waste reduction
• Discount e-commerce
• Online surplus grocery

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. E-commerce Retail: Direct online sales of surplus food products to consumers through country-specific e-commerce storefronts. Revenue generated from product sales transactions.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Matsmart - Motatos operates a direct-to-consumer online store that sells surplus and off-shelf food and household products at discounted prices, with the explicit goal of reducing food waste. The business operates across six European markets through country-specific branded websites (Matsmart in Nordic markets, Motatos in German-speaking markets), delivering surplus grocery items directly to consumers' homes.

Product overview

Motatos is a single-platform online marketplace operated by Matsmart in Scandinavia AB. The platform functions as a consumer-facing e-commerce site for discounted food and grocery products, with country-specific variations available for Sweden (matsmart.se), Germany (motatos.de), Finland (matsmart.fi), Austria (motatos.at), Denmark (motatos.dk), and Switzerland (ch.motatos.com). The company operates under the dual brand 'Matsmart Motatos' and does not appear to offer distinct product modules or add-on services beyond the core marketplace platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Motatos.com / Matsmart multi-country online store Direct-to-consumer online storefront selling discounted surplus and off-shelf food and household products with home delivery, operating through country-specific domains in Sweden, Germany, Finland, Austria, Denmark, and Switzerland.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Direct peers

• ResQ Club: ResQ Club is a Finnish surplus-food marketplace selling discounted restaurant meals and groceries. It is a direct Nordic-region peer sharing Finland with Motatos and operates on the same surplus-food DTC thesis.
• Olio: Olio is a UK-based food-sharing app that connects neighbors and businesses to share surplus food. It overlaps with Motatos on the food-waste-reducing DTC mission and competes for the same environmentally conscious consumer segment.
• Too Good To Go: Too Good To Go is the largest European surplus-food marketplace, connecting consumers with restaurants and retailers to rescue unsold food. It is the closest direct competitor to Motatos, operating a similar DTC anti-food-waste model across multiple European countries.
• Karma: Karma is a Swedish-origin surplus food app that lets restaurants and stores sell unsold meals and groceries at a discount. It directly overlaps with Motatos on the surplus grocery mission and shares the Nordic home market (Sweden).
• WeFood: WeFood is a Danish surplus-grocery retailer selling discounted near-expiry and surplus food to consumers. It shares Motatos's Danish market and is a directly comparable offline-plus-online surplus grocery operator.
• Phenix: Phenix is a French anti-food-waste company providing digital and in-store surplus solutions across Europe. It competes with Motatos in several European markets and offers similar surplus-grocery resale to consumers and businesses.

Broad incumbents

• HelloFresh: HelloFresh is a large online grocery and meal-kit operator with pan-European DTC reach. While it sells fresh meal kits rather than surplus, it competes for online grocery spend and last-mile logistics capacity that Motatos depends on.
• Amazon Fresh: Amazon Fresh is a large online grocery delivery service operating across multiple European markets. It competes for the same DTC online grocery customers and has the scale to launch discount or surplus-led offerings that could pressure Motatos.

Emerging players

• FoodCloud: FoodCloud is an Irish social enterprise connecting retailers with charities to redistribute surplus food. While its primary channel is donation rather than resale, it sits in the same surplus-food ecosystem and competes for supplier partnerships across Europe.
• Crisp: Crisp is a Netherlands-based online surplus-grocery marketplace. It overlaps directly with Motatos on the discounted online grocery model and serves an adjacent set of European consumers with comparable positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about matsmart - motatos