K L V T levelland texas

What K L V T levelland texas does

KLVT Levelland is a privately-held local radio station operating on the AM 1230 frequency in Levelland, Texas, under the legal entity Cute Boots Broadcasting, LLC. The station has been broadcasting continuously since 1949, serving the Levelland community and surrounding Hockley County with traditional local content including news, sports coverage, obituaries, agricultural programming, and a morning program called Good Morning Texas. Its distribution architecture combines a licensed AM terrestrial broadcast with online streaming via the klvtradio.com website, supplemented by a sports-focused WordPress blog (klvtsports.wordpress.com) and video content.

The station operates a portfolio of content services and sub-brands: KLVT News, KLVT Sports, Levelland Sports, Sundown Sports, and Whiteface Sports. It maintains a small operating team (three visible staff members — Tania Moody, Casey Cowan, and Todd Wiiest) and is headquartered at 611 N. West Avenue, Levelland, TX 79336. The business operates on a traditional local radio advertising model, monetizing its audience reach through airtime purchased by local businesses and organizations in the Levelland area.

KLVT has no disclosed partnerships, acquisitions, funding rounds, patents, awards, or institutional ownership. Its competitive positioning rests on 75+ years of community presence, hometown brand identity, and comprehensive local sports coverage across Levelland, Sundown, and Whiteface. The station does not have a mobile app, no active social media profiles are listed, and pricing for advertising is not publicly disclosed. All public channels indicate a small, independent, locally-owned media operation continuing to execute its original 1949 broadcast model with incremental digital additions.

Name

K L V T levelland texas

Legal name

Cute Boots Broadcasting, LLC

Website

https://klvtradio.com

Company type

Private

Founded year

1949

Operating status

Operating

Short description

KLVT Levelland is an independent local AM radio station (1230 AM) operating in Levelland, Texas since 1949 under Cute Boots Broadcasting, LLC, serving local communities in Hockley County with news, sports, and community programming supported by local advertising revenue.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Independent Local Radio Stations (MPABACAD)

Keywords

• Local radio broadcasting
• AM radio station
• Community news coverage
• Local sports broadcasting
• Radio advertising

Headquarters

HQ city

Levelland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Radio Advertising: Traditional radio advertising model where local businesses purchase airtime to reach the station's audience in Levelland and surrounding Texas communities.

Distribution channels2 records

Marketing channels2 records

Core offering

KLVT Levelland operates a hometown AM radio station (1230 AM) serving Levelland, Texas and surrounding communities in Hockley County since 1949. The station delivers local news, sports broadcasts covering Levelland, Sundown, and Whiteface communities, community programming including obituaries and a morning show ("Good Morning Texas"), and sells radio advertising airtime to local businesses.

Product overview

KLVT Levelland operates as a hometown radio station (AM 1230) under Cute Boots Broadcasting, LLC, offering a portfolio of content services including local news, sports coverage across multiple communities (Levelland, Sundown, and Whiteface), a morning program (Good Morning Texas), obituaries, and video content. The station has been broadcasting since 1949 and serves as a local media platform for the Levelland, Texas area.

Differentiator

Problem solved

Functional benefit

Brands

• Whiteface Sports: Sports coverage for Whiteface area
• Sundown Sports
• Levelland Sports

Products and services

• KLVT Radio (AM 1230) Hometown AM radio station broadcasting at 1230 AM frequency, serving the Levelland, Texas area with local news, sports, and community programming since 1949.
• KLVT News Local news coverage service for the Levelland community, including regional stories and current events.
• KLVT Sports
• Good Morning Texas
• Obituaries
• Video Content
• Levelland Sports Coverage
• Sundown Sports Coverage
• Whiteface Sports Coverage

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Audacy: Large U.S. radio broadcaster with extensive AM/FM holdings and a streaming platform. Competes with KLVT for local advertising share and shares the AM broadcast + digital streaming model, but at national scale.
• Salem Communications: Operator of AM and FM radio stations in many U.S. markets, often targeting news/talk and community-focused content. Comparable in operating local AM stations with niche/community programming, but at portfolio scale.
• Townsquare Media: Operator of dozens of local radio stations across small and mid-sized U.S. markets, including West Texas. Comparable in targeting local/small-market advertisers across multiple stations, but at much greater scale and with a diversified portfolio.
• iHeartMedia: Largest U.S. radio operator with hundreds of stations and the iHeartRadio digital platform. Comparable in radio advertising and broadcast distribution, but with vastly larger scale, digital streaming, and multi-market reach.
• Cumulus Media: Large U.S. radio broadcaster with local news/talk and sports AM stations in many markets. Overlaps with KLVT in the AM news/talk format and local advertising revenue model, but with a national portfolio and corporate overhead.
• Lotus Communications: Privately held U.S. radio operator with stations concentrated in the Southwest/West. Operates local AM stations with similar news/talk and sports formats, but at multi-market portfolio scale.

Regional players

• Ramar Communications: Privately held West Texas broadcaster (Lubbock-based) operating multiple radio and TV stations. Comparable in local Texas market focus and AM broadcasting, but serves a larger Lubbock DMA rather than a single small town.

Direct peers

• KFYO News Radio (Lubbock): News/talk AM radio station in nearby Lubbock, Texas. Closest analog to KLVT in format, regional West Texas footprint, and local news/community positioning, though larger in scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/cute-boots-broadcasting-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about K L V T levelland texas