oxmox

What oxmox does

OXMOX is a German direct-to-consumer brand that designs and sells RFID-protected wallets and keyholders, operated by Trebuss Brands GmbH (HRB 754823, Amtsgericht Stuttgart), a privately held limited company headquartered in Lichtenstein-Unterhausen, Germany, and led by Geschäftsführer Andreas Trebuss. The product portfolio is built on two material platforms: "New Cryptan," a proprietary high-tech synthetic that is water-resistant, durable, and PETA-certified vegan, and "Vollrindnappa" full-grain cowhide leather. Across both platforms, the catalog spans 39 SKUs organized into four core form factors — Kombibörse (portrait combination wallet), Pocketbörse (compact wallet), Querscheinbörse (horizontal wallet), and Keyholder — all integrating RFID-blocking foil to shield card and ID data from unauthorized scanning.

The business model is straightforward hardware sales through an owned e-commerce storefront at oxmox.de, supplemented by a specialist-dealer locator ("Fachhändler finden") that signals a secondary wholesale/retail channel. Pricing is not publicly disclosed in the scraped content, but the unit economics resemble a fashion-accessories DTC micro-brand: low-AOV, design-driven SKUs differentiated by material technology and RFID protection rather than technology platform depth.

OXMOX targets urban lifestyle consumers seeking functional accessories with security and durability benefits, marketed through organic social channels (Facebook, Google+, Pinterest) and email newsletter. The company is privately held with no disclosed funding rounds, no institutional investors, no M&A activity, no parent above Trebuss Brands GmbH, and no AI/ML capabilities evident in the product or operations stack. Geographic reach is European, primarily domestic German-language e-commerce.

Name

oxmox

Legal name

Trebuss Brands GmbH

Website

https://oxmox.de

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Lichtenstein - Unterhausen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Direct E-commerce Sales: OXMOX generates revenue through direct online sales of wallets and keyholders via its e-commerce website oxmox.de. Customers purchase physical products at listed prices with products shipped directly to consumers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

OXMOX designs and sells RFID-protected wallets and keyholders through its German e-commerce storefront oxmox.de. The portfolio is organized into two material lines—New Cryptan (a proprietary water-resistant, vegan hightech synthetic) and Vollrindnappa (genuine full-grain cowhide leather)—and covers four core product types: Kombibörse, Pocketbörse, Querscheinbörse, and Keyholder, all featuring embedded RFID-blocking foil to protect payment cards and IDs from unauthorized scanning.

Product overview

OXMOX is a wallet and keyholder brand selling products under two main material collections: New Cryptan (hightech synthetic material that is vegan, water-resistant, and durable) and Leather (Vollrindnappa genuine leather). The product portfolio centers on four core product types: RFID Kombibörse (portrait-format combination wallet), RFID Pocketbörse (compact pocket wallet), RFID Querscheinbörse (horizontal wallet), and Keyholder (key case). All products feature RFID Protect technology for data protection against unauthorized scanning. Both collections offer various designs/motifs including Black, Lizard, Windrose, Footsteps, Jumping Jack, Peace, Crab, and Rainbow Palms.

Differentiator

Problem solved

Functional benefit

Products and services

• oxmox RFID Kombibörse RFID-protected combination wallet in portrait format with multiple card slots, ID pocket, and coin compartment, available in New Cryptan hightech material or Vollrindnappa leather variants; targeted at consumers seeking an everyday organized wallet with contactless data protection.
• oxmox RFID Pocketbörse Compact pocket-sized RFID-protected wallet with three card slots, an extra pocket, a bill compartment, and a coin pocket; crafted from New Cryptan material or Vollrindnappa leather and targeted at consumers wanting a slim, secure everyday carry.
• oxmox RFID Querscheinbörse RFID-protected horizontal wallet made from super-soft Vollrindnappa leather offering direct card access, extra pockets, coin compartment, and bill section in a compact form factor; targeted at consumers who prefer landscape wallet orientation with full-grain leather build.
• oxmox Keyholder Key case with two key rings and a small zippered exterior pocket for coins or parking tickets, available in New Cryptan hightech material or Vollrindnappa leather variants; targeted at consumers seeking organized, durable key storage with OXMOX design motifs.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Bellroy: Australia-origin premium wallet and small-carry accessories brand selling through its own D2C site and global retail. Bellroy competes with OXMOX in the same premium-wallet category with a similar emphasis on slim design, material quality, and lifestyle branding.
• Secrid: Dutch designer and manufacturer of compact, RFID-protected card wallets and pocket wallets. Secrid is the most directly comparable peer: same RFID-protect core technology, similar compact-wallet product focus, and similar premium European positioning, making it the closest category benchmark for OXMOX.
• Ridge Wallet: US-based D2C brand specializing in RFID-blocking metal and compact wallets. Ridge competes directly with OXMOX on the RFID-protect feature and on a direct-to-consumer, design-led positioning aimed at urban consumers.
• Ekster: Smart-wallet brand offering RFID-protected leather and aluminum wallets, often with tracking-card add-ons. Ekster targets the same urban, design-conscious, tech-aware buyer as OXMOX and competes on the same RFID-protection promise.

Broad incumbents

• Fossil Group: Large US-based fashion accessories company producing wallets, watches, bags, and small leather goods globally. Fossil competes with OXMOX in the wallet category as part of a much broader lifestyle-accessories portfolio and represents the established incumbent benchmark.
• Herschel Supply Co. Global lifestyle brand known for backpacks, bags, and travel accessories, with a wallet/small-leather-goods extension. Comparable to OXMOX as a design-led urban lifestyle accessories brand expanding from a broader core into adjacent categories.
• Montblanc: German luxury brand with a substantial small-leather-goods and wallet business. Comparable as a premium German-leather-goods benchmark for OXMOX's Vollrindnappa line, though operating at a much higher price tier.

Emerging players

• Saddleback Leather: US-based D2C brand selling premium full-grain leather bags, wallets, and accessories with a strong durability narrative. Comparable to OXMOX's leather line on material quality and direct-to-consumer storytelling, though focused on a different price tier and product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about oxmox