What driscoll's australia does

Driscoll's Australia operates as a joint venture partnership formed by Costa Berry Holdings Pty Ltd and Berry Holdings of Australia Pty Ltd, marketing and distributing fresh strawberries, blueberries, raspberries, and blackberries under the globally recognized Driscoll's brand. Established in Australia in 2010 through a strategic partnership with Costa Group — Australia's largest fresh produce grower-packer-marketer — the business operates farms across 9 Australian regions spanning Queensland, New South Wales, Western Australia, Tasmania, and Victoria. The company serves as the marketing and distribution agent for a network of independent berry growers operating under Horticultural Produce Agreements (HPAs), with grower partners such as Tasmanian Berries (~580 employees) and Mountford Berries (~200 seasonal workers) supplying production capacity.

The product portfolio centers on four core berry varieties, supplemented by the premium "Sweetest Batch" sub-brand — featuring extra-sweet strawberry and blueberry varieties developed over multi-year traditional cross-pollination breeding programs by a team of agronomists, breeders, sensory analysts, and plant health scientists. Core technology rests on patented proprietary berry plant varieties, where only the top 1% of propagated plants advance to commercial farming under rigorous quality standards. Operations are supported by Integrated Pest Management (IPM), sustainability initiatives including solar adoption at the Pakenham nursery and 94%-reduced paper packaging (introduced 2020), and a public commitment to net zero Scope 1 and 2 emissions by 2032.

The business model combines an agent/commission structure — under which Driscoll's markets and sells fruit on behalf of growers, with both parties receiving entitlements via fixed percentages of proceeds or pool prices per kilogram — with downstream retail distribution through major Australian supermarket chains (Woolworths explicitly named for Sweetest Batch placement). Primary customer segments are Australian health-conscious consumers purchasing through supermarket channels, the major grocery retailers themselves, and the independent grower network whose productivity Driscoll's underwrites through access to proprietary genetics, quality frameworks, and pooled market channels. The consumer-facing digital presence focuses on brand engagement through the driscolls.com.au website featuring berry hub content, recipes, and email subscriptions, rather than direct e-commerce sales.

Name

driscoll's australia

Legal name

Driscoll's Australia Pty Ltd

Website

https://driscolls.com.au

Company type

Private

Operating status

Operating

Short description

Driscoll's Australia is a joint venture partnership marketing and distributing premium fresh strawberries, blueberries, raspberries, and blackberries through major Australian supermarkets on behalf of independent growers using patented proprietary berry varieties.

Ownership category

akta.pro rank

Headquarters

HQ city

Docklands, Melbourne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Agent/Commission Model for Growers: Driscoll's Australia acts as agent for independent berry growers, selling fruit through pooled marketing arrangements. Both Driscoll's and growers receive entitlements (either fixed percentage of proceeds or pool price per kg) from fruit sales. The company coordinates freight, delivery, and quality control while growers bear production costs.
2. Consumer Retail Sales: Berries sold through major Australian supermarket chains to end consumers. Revenue flows through retailer partnerships rather than direct consumer sales.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Driscoll's Australia produces, markets, and distributes fresh strawberries, blueberries, raspberries, and blackberries under the Driscoll's brand via independent growers operating across nine Australian regions. The company acts as an agent for growers, coordinating pooled marketing, quality grading, freight, and delivery to major Australian supermarket chains, while also offering a premium Sweetest Batch sub-brand for select varieties.

Product overview

Driscoll's Australia is a berry producer and distributor offering four core berry varieties (strawberries, blueberries, raspberries, and blackberries) sold at supermarkets throughout Australia. The portfolio includes the premium Sweetest Batch sub-brand featuring enhanced strawberry and blueberry varieties developed through natural breeding methods. The company operates through partnerships with independent growers across multiple Australian regions, with their berries distributed via retail channels. The online presence primarily serves consumer engagement through product information, recipes, and berry care guidance.

Differentiator

Problem solved

Functional benefit

Brands

• Sweetest Batch: Premium specialty berry line developed by agronomists, breeders, sensory analysts, plant health scientists, and entomologists featuring extra sweet strawberries and blueberries with superior flavour and appearance

Products and services

• Strawberries Fresh strawberries sold under the Driscoll's brand, hand-picked and field-packed for delivery to supermarkets across Australia. Targeted at Australian consumers seeking premium-quality berries for snacking, cooking, and baking.
• Blueberries Fresh blueberries sold under the Driscoll's brand, packed in facilities and distributed to supermarkets throughout Australia. Targeted at health-conscious consumers for fresh consumption, snacking, and recipes.
• Raspberries Fresh raspberries sold under the Driscoll's brand, hand-picked and field-packed for premium quality and flavour. Targeted at Australian consumers seeking fresh raspberries for snacking and recipes.
• Blackberries Fresh blackberries sold under the Driscoll's brand, grown and harvested for sweetness and subtle tart flavour. Targeted at Australian consumers for fresh consumption and culinary uses.
• Sweetest Batch Strawberries Premium strawberry variety developed by Driscoll's team of agronomists, breeders, sensory analysts, and plant health scientists. Grown exclusively in Tasmania with extra care and hand-picked at peak ripeness for superior sweetness and eye-catching crimson appearance. Targeted at consumers seeking the highest-quality premium berry experience.
• Sweetest Batch Blueberries Premium blueberry variety with improved crunch, flavour, and sweetness. Developed through traditional cross-pollination breeding methods over up to 10 years. Stocked in Woolworths stores nationwide. Targeted at consumers seeking premium-quality blueberries with enhanced taste characteristics.

Quantifiable outcome

• Reduced food waste through sustainability initiatives: eliminated 200,000+ cardboard cartons, diverting 165 tonnes from landfills
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• The Fresh Berry Company of NZ LtdcoreStrategic or Co-development Partner · 1 January 2016The Driscoll's name was brought to New Zealand in 2016 through partnership with The Fresh Berry Company of NZ Ltd. The company has a strong network of growers focused on quality berry production for distribution for export and the NZ domestic market.
• CostacoreStrategic or Co-development Partner · 1 January 2010Costa is Australia's largest grower, packer and marketer of premium quality fresh produce. In Australia, Driscoll's partners with Costa to bring berry magic to consumers. Costa grows beautiful berries in Queensland, New South Wales, Western Australia, and Tasmania. The berry farmers are independent operators who care about berry quality.
• Costa Berry Holdings Pty LtdcoreStrategic or Co-development PartnerOne of the two entities (along with Berry Holdings of Australia Pty Ltd) that established the Driscoll's Australia Partnership - the entity through which Driscoll's operates in the Australian market.
• Berry Holdings of Australia Pty LtdcoreStrategic or Co-development PartnerOne of the two entities (along with Costa Berry Holdings Pty Ltd) that established the Driscoll's Australia Partnership - the entity through which Driscoll's operates in the Australian market.
• Australian Packaging Covenant Organisation (APCO)minorStrategic or Co-development PartnerDriscoll's is a member of APCO and participates in their sustainability reporting framework for packaging responsibility.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Market position

Strengths5 records

Competitive moat5 records

Key risks5 records

Customer concentration

• Facebookfacebook.com/driscollsANZ

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about driscoll's australia