novaluce

What novaluce does

Novaluce is a Paris-based lighting showroom and design consultancy that curates and distributes contemporary decorative and technical lighting fixtures for interior and exterior projects. The company operates from a flagship showroom at 131 rue du Faubourg Saint Honoré in Paris's 8th arrondissement and functions as an official showroom for two resident brands: LedLab, a Belgian manufacturer of high-performance LED fixtures assembled from in-house components, and Lodes, a Venice-based decorative lighting manufacturer established in 1950 that is present in 90 markets worldwide. The portfolio also includes SAAS, a Finnish lighting brand represented at the agency. The offering covers decorative, technical, and innovative lighting categories alongside bespoke lighting design consultation services delivered by a team of specialists.

The business model is sales-led and project-based, combining transactional hardware sales through the showroom with on-site project advisory for architects, lighting professionals, prescribers, and individual clients. Revenue is generated primarily from lighting fixture sales, supported by lighting design consultation services for residential, hospitality, restaurant, retail, tertiary (commercial offices), and outdoor projects executed in France and internationally. The showroom operates Monday to Friday from 10am to 7pm and serves both professional prescribers (architects, lighting designers) and end consumers. Marketing is concentrated on the bilingual website (novaluce.fr), Instagram, and Facebook, with the physical showroom acting as the principal conversion channel.

The company is privately held and independently operated with no disclosed parent company, institutional investors, or capital raises. It has been active for over 10 years and maintains a project reference list that includes Hermès International, Hôtel Dorchester (London), Hôtel Baltimore (Paris), Hôtel Lancaster (Paris), Cogedim, Nexity, Moët et Chandon, Jones Day, and Savoir Beds. No revenue, headcount, or ownership figures are publicly disclosed. The company is not exposed to public markets, has no M&A or funding history on record, and holds no disclosed patents, awards, or regulatory actions.

Name

novaluce

Legal name

Novaluce

Website

https://novaluce.fr

Company type

Private

Operating status

Operating

Short description

Novaluce is a Paris-based lighting showroom and design consultancy operating from the Faubourg Saint Honoré, serving architects, hospitality operators, retailers, and individuals with decorative, technical, and LED lighting from resident brands LedLab, Lodes, and SAAS.

Ownership category

akta.pro rank

Product category

Architectural Lighting Design & Distribution

NAICS

Interior Design Services (541410)

akta.pro primary industry

Lighting Design Services (BPAHAKAJ)

akta.pro secondary industries

Indoor Lighting Fixture Installation (Ceiling/Wall) (HSAOAFAA), Outdoor & Landscape Lighting Installation (HSAOAFAB)

Keywords

• Decorative lighting fixtures
• Technical lighting solutions
• Lighting design consultation
• LED lighting showroom
• Architectural lighting design

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Lighting fixture sales: Novaluce generates revenue through the sale of decorative, technical, and innovative lighting fixtures. As an official showroom for LedLab and Lodes brands, the company retails lighting products to architects, lighting professionals, prescribers, and individual consumers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Novaluce is a Paris-based lighting showroom and design agency that curates and distributes contemporary decorative, technical, and innovative lighting fixtures from resident brands LedLab and Lodes. The company operates a flagship showroom at 131 rue du Faubourg Saint-Honoré, serving architects, lighting professionals, prescribers, and individual consumers. It also provides bespoke lighting advisory and architectural lighting design services across residential, hospitality, restaurant, retail, and outdoor projects in France and internationally.

Product overview

Novaluce operates as a Paris-based lighting showroom and design agency offering a curated selection of contemporary decorative and technical lighting fixtures. The core offering is a portfolio of resident brands—LedLab (Belgian LED lighting manufacturer) and Lodes (Italian decorative lighting since 1950)—alongside bespoke lighting design consultation services for residential, hospitality, restaurant, retail, and outdoor projects in France and internationally. The portfolio is distributed through its flagship showroom at 131 rue du Faubourg Saint Honoré, Paris.

Differentiator

Problem solved

Functional benefit

Products and services

• LedLab Lighting Fixtures High-performance LED lighting fixtures designed by young creators, manufactured by Belgian brand LedLab using components made in their own factory. Distributed through Novaluce's Paris showroom to architects, lighting professionals, and consumers for indoor and outdoor projects.
• Lodes Decorative Lighting Decorative interior and exterior lighting solutions from Venice-based Italian manufacturer Lodes, combining contemporary design with innovative technology and high-quality materials. Distributed through Novaluce's Paris showroom across three generations of design evolution.
• Lighting Design Consultation Services Bespoke lighting advisory and architectural lighting design services delivered by a team of specialists collaborating with lighting professionals, architects, prescribers, and clients. Services include on-site visits and tailored solutions for residential, hospitality, restaurant, retail, tertiary, and outdoor projects.

Quantifiable outcome

• Over 10 years of lighting project expertise
• +1 more outcomes

Named customers21 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• LedLabcoreChannel Partner/ Reseller/ DistributorNovaluce is an official showroom for LedLab, a young emerging brand that manufactures innovative LED lighting products inspired by young designers. LedLab focuses on cost-saving and environmentally-friendly LED solutions for interior and exterior projects. LedLab designs and manufactures high-performance LED fixtures using components made in their own factory.
• LodescoreChannel Partner/ Reseller/ DistributorNovaluce is an official showroom for Lodes, a Venice-based company designing and producing interior and exterior lighting solutions since 1950. Lodes evolved from founder Angelo Tosetto's passion for glass and is now one of Europe's leading designers and manufacturers of decorative lighting, present in 90 markets worldwide. Lodes represents a three-generation evolution combining contemporary design with innovative technology and highest quality materials.
• SAASminorChannel Partner/ Reseller/ DistributorSAAS (Finnish lighting brand) is featured in Novaluce's agency section as one of the represented brands alongside Lodes and LedLab.

Scale indicators2 records

Expansion highlights3 records

Direct peers

• Flos: Italian luxury architectural and decorative lighting manufacturer with its own flagship showroom in Paris and a global retail network. Competes directly with Novaluce for the same prescriber and luxury-project pipeline, but operates as a brand owner rather than multi-brand agent.
• Artemide: One of the world's largest Italian lighting manufacturers with showrooms across Europe including Paris. Targets the same premium architectural, hospitality, and residential specification projects that Novaluce serves via its Paris 8e address.
• Louis Poulsen: Danish premium lighting brand with a long heritage and Paris showroom presence. Competes with Novaluce for high-end residential, hospitality, and architectural specs through designer collaborations and direct prescriber relationships.
• Vibia: Spanish contemporary lighting manufacturer with a strong presence in luxury hospitality, residential, and architectural projects across Europe. Operates flagship showrooms in major European cities including Paris, competing for the same prescriber-driven specifications as Novaluce.
• Foscarini: Italian contemporary decorative lighting brand focused on designer collaborations and residential/hospitality projects. Closely comparable to the Lodes portfolio Novaluce represents, with showroom presence in Paris.
• Marset: Spanish contemporary lighting brand combining decorative and technical fixtures for indoor and outdoor applications. Similar product mix and project focus to Novaluce's curated portfolio, with European showroom distribution.
• Tom Dixon: British luxury lighting and furniture brand with flagship retail presence in major cities including Paris. Targets the same ultra-premium residential, hospitality, and retail fit-out segments that anchor Novaluce's project base.

Broad incumbents

• Bega: German outdoor and architectural lighting manufacturer with broad European municipal and commercial project coverage. Overlaps with Novaluce's outdoor segment but is structurally much larger and not focused on the decorative/specifier channel.
• iGuzzini: Italian architectural lighting major (part of the Fagerhult Group) with extensive European showroom and prescriber infrastructure. Competes for large commercial and infrastructure projects that overlap with Novaluce's tertiary and outdoor segments.
• Luceplan: Italian contemporary lighting manufacturer known for designer collaborations across decorative and technical fixtures. Comparable product philosophy to Novaluce's Lodes and LedLab portfolio, with multi-city European showroom distribution.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Novaluce-Luminaires-Contemporains-1407601392658887
• Instagraminstagram.com/novaluceparis

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about novaluce