Survival Supplies Australia

What Survival Supplies Australia does

Survival Supplies Australia is a privately-held, founder-owned direct-to-consumer e-commerce retailer headquartered in Forrestdale, Western Australia. Founded in 2012, the company operates a single Magento-based online storefront selling bushcraft gear, outdoor tools, survival kits, emergency preparedness supplies, clothing, food and water provisions, and first aid equipment across seven product categories and over 7,000 SKUs. Its merchandising mixes proprietary category curation with multi-brand distribution of international labels including Morakniv, Savotta, Snugpak, Helikon-Tex, Condor, Sawyer, and Convar.

The business model is one-time unit retail sales in Australian Dollars, with all inventory held in a single Western Australian warehouse — no drop shipping — enabling same or next-day domestic dispatch, free Australia-wide shipping over AUD$125, free warehouse pickup, and international shipping on quoted terms. Revenue is generated primarily from individual consumer purchases, with a secondary wholesale application channel for commercial and industrial buyers. Educational blog content (preparedness plans, bush tucker, medical guides) and an active social presence across Facebook, Instagram, Twitter, and YouTube support top-of-funnel acquisition, while an email newsletter drives mid-funnel conversion.

The company serves two primary persona segments — outdoor adventure enthusiasts (trekking, camping, hunting, 4WD, bushcraft) and preppers/emergency-prepared individuals — plus a smaller commercial tail. It holds no disclosed parent company, institutional investors, executive team profiles, patents, or strategic partnerships, and operates without disclosed headcount or revenue figures, indicating a sub-scale, lifestyle-business profile rather than a venture-backed growth asset.

Name

Survival Supplies Australia

Legal name

Survival Supplies Australia

Website

https://survivalsuppliesaustralia.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Ownership category

akta.pro rank

Product category

Outdoor & Survival Equipment Retail

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Wholesale-Durable Goods, Nec (5099)

akta.pro primary industry

Outdoor Navigation, Safety & Survival Gear Retail (CRAMAAAE)

Keywords

• Outdoor survival equipment
• Emergency preparedness supplies
• Bushcraft gear retail
• Survival kit supplies
• Outdoor adventure equipment

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: Survival Supplies Australia operates as a direct-to-consumer e-commerce retailer, selling bushcraft gear, survival products, emergency supplies, and preparedness equipment through their online storefront. Revenue is generated through one-time product sales at retail prices in Australian Dollars, with optional wholesale pricing available through application.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Survival Supplies Australia is an Australian direct-to-consumer e-commerce retailer that sells bushcraft gear, outdoor tools, survival kits, emergency preparedness equipment, food and water supplies, clothing, and first aid products sourced from leading international brands. The business stocks over 7,000 items in its Western Australian warehouse and fulfils orders with same or next working day dispatch, offering Australia-wide delivery (free above AUD $125), free warehouse pickup, and international shipping.

Product overview

Survival Supplies Australia is an Australian e-commerce retailer offering a comprehensive online store for bushcraft, outdoor, survival, and emergency preparedness products. The business operates as a single unified e-commerce platform built on Magento, selling across seven main product categories: Bushcraft Gear (fire starters, paracord, bags, navigation, shelter, camping accessories), Gear & Tools (knives, axes, saws, lighting, books, hunting), Emergency & Survival Kits (bug out bags, bushfire, cyclone, earthquake, marine, aviation kits), Preparedness Supplies (food storage, heirloom seeds, CBRN defense, emergency power), Clothing & Safety (apparel, PPE, watches), Food & Water (MRE, freeze dried meals, ration bars, water filtration), and First Aid (kits and medical supplies). The company carries multiple third-party brands including Savotta, Morakniv, Convar, Sawyer, Snugpak, Helikon-Tex, and Condor. Founded in 2012, the company stocks over 7000 items in their Western Australian warehouse with same/next-day shipping and international delivery available.

Differentiator

Problem solved

Functional benefit

Products and services

• Bushcraft Gear

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wise Company: US emergency preparedness brand selling long-shelf-life freeze-dried meals, ration bars, and survival food kits. Directly comparable on the emergency-food / preparedness proposition that drives a meaningful slice of SSA's category mix.
• Aussie Disposals: Long-running Australian outdoor and surplus retailer (founded 1965) selling bushcraft, military-surplus, camping, and survival gear. Comparable on heritage positioning and Australian outdoor/civil-defense customer base.
• Snowys Outdoors: Australian online outdoor retailer offering camping, hiking, and 4WD gear with similar DTC e-commerce model, free-shipping thresholds, and broad SKU range. Most directly comparable Australian peer by category mix and channel strategy.
• BCF: Major Australian specialty outdoor retailer (boating, camping, fishing) owned by Super Retail Group with extensive SKU overlap in bushcraft, camping, and survival categories. Competes on selection and price rather than depth in pure survival/prepper niches.
• 4WD Supacentre: Australian retailer specializing in 4WD, touring, camping, and recovery gear with strong DTC e-commerce presence. Comparable on adventure/outback positioning and overlapping customer base of caravanners and 4WD enthusiasts.
• Anaconda Stores: Australian big-box outdoor retailer carrying camping, hiking, 4WD, and emergency/preparedness gear. Overlaps on broad outdoor assortment; differs in physical-store-led model and lower specialization in hardcore survival/prepper SKUs.
• Patriot Suppers: Australian emergency-food specialist offering freeze-dried meals, long-shelf-life rations, and bulk preparedness packs. Directly comparable on the 'food & water' and 'preparedness' categories that are a material portion of SSA's catalog.

Broad incumbents

• REI Co-op: Largest US outdoor specialty co-op, broad assortment across camping, climbing, and emergency preparedness. Functions as a US analog for category breadth and educational content strategy, though far larger and broader than SSA.
• Kathmandu: ASX-listed Australian outdoor apparel and equipment brand/retailer with national footprint. Overlaps in shelter, sleeping, packs, and travel preparedness but is far broader in scope and lower specialization in hardcore survival kits and prepper supplies.
• Backcountry.com: US online outdoor retailer with curated multi-brand assortment across camping, climbing, hiking, and survival. Comparable DTC multi-brand online model and overlap with technical outdoor brands SSA carries (e.g., Helikon-Tex).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/survivalsuppli2
• YouTubeyoutube.com/channel/UC9lUBynvNXNS8RqCceCQ5Qw
• Facebookfacebook.com/TheSurvivalSuppliesCompany
• Instagraminstagram.com/survivalsuppliesaustralia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Survival Supplies Australia