Vanguard FTSE Emerging Markets ETF
- Company typePublic
- Founded1975
- HeadquartersMalvern, United States
- Headcount—
- GTM typeB2C
- OfferingServices
Vanguard FTSE Emerging Markets ETF firmographics
Firmographics- Name
- Vanguard FTSE Emerging Markets ETF
- Legal name
- The Vanguard Group, Inc.
- Website
- https://vanguard.com
- Company type
- Public
- Founded year
- 1975
- Operating status
- Operating
- Ownership category
- akta.pro rank
Vanguard FTSE Emerging Markets ETF industry classification
Industry- Product category
- Exchange-Traded Funds
- NAICS
- Open-End Investment Funds (525910)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Broad Market Equity ETFs (FSAAAFAA)
Keywords
Where Vanguard FTSE Emerging Markets ETF is headquartered
LocationHeadquarters
- HQ city
- Malvern
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vanguard FTSE Emerging Markets ETF business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Expense Ratios on Investment Funds: Vanguard generates revenue primarily through expense ratios charged on its mutual funds and ETFs. Vanguard average ETF and mutual fund expense ratio is 0.07% compared to industry average of 0.44%.
- Advisory Services Fees: Vanguard Personal Advisor charges advisory fees of approximately 0.30%-0.31% for all-index portfolios, with fees up to $40 per $10,000 annually for active/index investment options.
- Brokerage Services: Vanguard Brokerage Services enables ETF trading. Commission-free trading of Vanguard ETFs online; other brokerage commissions may apply for phone trades or non-Vanguard securities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Vanguard ETF Investment |
| Subscription | Annual | Vanguard Personal Advisor - All Index Portfolio |
| Subscription | Annual | Vanguard Personal Advisor - Active/Index Portfolio |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Vanguard FTSE Emerging Markets ETF product offering
Product offeringCore offering
The Vanguard FTSE Emerging Markets ETF (ticker: VWO) is an exchange-traded fund that tracks the FTSE Emerging Markets All Cap China Inclusion Factor Index, providing investors with broad exposure to stocks of companies in emerging market countries. Launched in 2005, it is part of Vanguard's low-cost ETF family designed to deliver diversified equity exposure to international markets outside the developed world. The fund is sponsored and managed by The Vanguard Group, Inc., and trades commission-free through Vanguard Brokerage Services.
Product overview
Vanguard FTSE Emerging Markets ETF is an exchange-traded fund that provides broad exposure to emerging market stocks. The fund is part of Vanguard's broader investment product suite which includes mutual funds, ETFs, individual stocks, bonds, money market funds, and CD products. Vanguard operates as a low-cost investment provider offering both self-directed and advisor-managed investment options. The product ecosystem includes various account types such as brokerage accounts, IRAs (Traditional, Roth, SEP, Spousal), 529 education savings plans, and trust accounts. Advisory services include Personal Advisor with automated and hybrid options, as well as Digital Advisor for automated investing. The company emphasizes low-cost investing with expense ratios significantly below industry averages.
Differentiator
Problem solved
Functional benefit
Products and services
- Vanguard FTSE Emerging Markets ETF (VWO) An exchange-traded fund tracking the FTSE Emerging Markets All Cap China Inclusion Factor Index, providing individual investors with diversified exposure to stocks across emerging market countries and sectors. Trades on NYSE Arca and can be purchased commission-free through Vanguard Brokerage Services.
Quantifiable outcome
- 77% of Vanguard mutual fund and ETF assets outperformed peer-group averages
- +2 more outcomes
Companies that use Vanguard FTSE Emerging Markets ETF
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles1 record
Vanguard FTSE Emerging Markets ETF technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Vanguard FTSE Emerging Markets ETF partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Vanguard FTSE Emerging Markets ETF competitors and assessment
Company assessmentBroad incumbents
- Fidelity Investments: Diversified asset manager with growing passive ETF lineup and broad mutual fund offerings. Competes with Vanguard for retail investors' low-cost core holdings, including international/EM exposure.
- BlackRock: Parent of iShares and the world's largest asset manager (~AUM over $10T). Competes with Vanguard across virtually every ETF category including EM, plus broader mutual funds and advisory services.
- Invesco: Global asset manager with significant emerging markets ETF presence (including EM ex-China). Competes with Vanguard on EM exposures and increasingly on other low-cost index products.
- State Street Global Advisors: Issuer of the SPDR ETF family and a top-3 global asset manager. Direct competitor to Vanguard across passive equity ETFs including emerging markets (SPEM) and broader categories.
- Charles Schwab: Major brokerage and asset manager competing with Vanguard on low-cost passive products (including SCHE EM ETF) and self-directed investor relationships across all asset classes.
Direct peers
- SPDR Portfolio Emerging Markets ETF (SPEM): State Street's low-cost emerging markets ETF tracking the S&P Emerging BMI. Competes with VWO for cost-conscious investors, particularly on institutional platforms.
- Schwab Emerging Markets Equity ETF (SCHE): Charles Schwab's emerging markets ETF tracking the FTSE Emerging Markets Index — uses the same underlying index family as VWO and competes directly on cost (~0.11% expense ratio) for self-directed investors.
- Invesco Emerging Markets ex-China ETF: Emerging markets ETF specifically excluding China exposure, attracting investors wary of geopolitical risk. Direct competing product to VWO's broader FTSE EM exposure with single-country carve-out.
- iShares Core MSCI Emerging Markets ETF (IEMG): iShares' lower-cost emerging markets ETF that targets the same low-fee retail segment as VWO. Direct head-to-head competitor with comparable expense ratio (~0.09%) and broader MSCI EM IMI coverage.
- iShares MSCI Emerging Markets ETF (EEM): iShares' flagship emerging markets ETF tracking the MSCI Emerging Markets Index. Direct competitor to VWO with overlapping investor base; differentiates on index provider (MSCI vs FTSE) and longer track record.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Vanguard FTSE Emerging Markets ETF social profiles
Digital presenceVanguard FTSE Emerging Markets ETF financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vanguard FTSE Emerging Markets ETF leadership team
Management profileNumber of profiles
Profiles2 records
Vanguard FTSE Emerging Markets ETF funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vanguard FTSE Emerging Markets ETF M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vanguard FTSE Emerging Markets ETF
What does Vanguard FTSE Emerging Markets ETF do?
The Vanguard FTSE Emerging Markets ETF (ticker: VWO) is an exchange-traded fund that tracks the FTSE Emerging Markets All Cap China Inclusion Factor Index, providing investors with broad exposure to stocks of companies in emerging market countries. Launched in 2005, it is part of Vanguard's low-cost ETF family designed to deliver diversified equity exposure to international markets outside the developed world. The fund is sponsored and managed by The Vanguard Group, Inc., and trades commission-free through Vanguard Brokerage Services.
Is Vanguard FTSE Emerging Markets ETF a public or private company?
Vanguard FTSE Emerging Markets ETF is a public company. It is classified as public and is currently operating.
When was Vanguard FTSE Emerging Markets ETF founded?
Vanguard FTSE Emerging Markets ETF was founded in 1975.
Where is Vanguard FTSE Emerging Markets ETF based?
Vanguard FTSE Emerging Markets ETF is headquartered in Malvern, United States, in the North America region.
How does Vanguard FTSE Emerging Markets ETF make money?
Three revenue lines are on record. Expense Ratios on Investment Funds are the primary driver. The others are advisory Services Fees and brokerage Services.
Who are Vanguard FTSE Emerging Markets ETF's main competitors?
Broad incumbents on record are Fidelity Investments, BlackRock, Invesco, State Street Global Advisors and Charles Schwab. Direct peers are SPDR Portfolio Emerging Markets ETF (SPEM), Schwab Emerging Markets Equity ETF (SCHE), Invesco Emerging Markets ex-China ETF, iShares Core MSCI Emerging Markets ETF (IEMG) and iShares MSCI Emerging Markets ETF (EEM).
Does Vanguard FTSE Emerging Markets ETF have an API?
No public API is recorded for Vanguard FTSE Emerging Markets ETF.
What industry is Vanguard FTSE Emerging Markets ETF in?
Vanguard FTSE Emerging Markets ETF's product category is Exchange-Traded Funds. Its primary akta.pro industry code is FSAAAFAA, Broad Market Equity ETFs. Its NAICS code is 525910 and its SIC code is 6199.