de kroo ruitersport
De Kroo Ruitersport is a Dutch specialty retailer selling equestrian clothing, equipment, and care products for horse riders and horses via an e-commerce platform and a physical store in Goes, Zeeland, Netherlands, also operating a large riding school.
- Company typePrivate
- Founded-
- HeadquartersGoes, Netherlands
- Headcount—
- GTM typeB2C
- OfferingServices
What de kroo ruitersport does
De Kroo Ruitersport is a privately held Dutch specialty retailer operating both an e-commerce platform (dekroo.nl) and a physical retail store in Goes, Zeeland, Netherlands. The company sells equestrian equipment, rider apparel, horse care products, stable and field supplies, dog products, and outdoor clothing, organized into an extensive categorized catalog covering horse blankets, leg protection, bridles, bits, saddles, riding boots, breeches, safety gear, competition attire, supplements, grooming supplies, and Western equipment. The product range also includes a private-label brand, DKR Sports, covering horse blankets and care items.
The company operates a hybrid go-to-market model: direct-to-consumer e-commerce with home delivery (same-day shipping for orders placed before 20:30, free shipping on orders over €49) plus a physical showroom. The Goes facility also houses one of the largest riding schools (manège) in Zeeland, a Grandcafe, and event-hosting capabilities for regional and national equestrian events. Customer engagement is multi-channel, including email newsletter, WhatsApp customer service, and the Club DKR loyalty program. The company has expanded its reach with multi-language sites for English and German-speaking audiences.
De Kroo Ruitersport's revenue model is unit-based retail sales across a heterogeneous product catalog, with no subscription or recurring revenue identified. The customer base is fragmented across individual horse owners, riders of varying disciplines (dressage, show jumping, eventing, Western, recreational), dog owners, and outdoor enthusiasts, primarily in the Netherlands. No revenue figures, headcount, funding history, or ownership structure are disclosed in the available source material.
de kroo ruitersport firmographics
Firmographics- Name
- de kroo ruitersport
- Legal name
- De Kroo Ruitersport
- Website
- https://dekroo.nl
- Company type
- Private
- Operating status
- Operating
- Short description
- De Kroo Ruitersport is a Dutch specialty retailer selling equestrian clothing, equipment, and care products for horse riders and horses via an e-commerce platform and a physical store in Goes, Zeeland, Netherlands, also operating a large riding school.
- Ownership category
- akta.pro rank
de kroo ruitersport industry classification
Industry- Product category
- Equestrian Sporting Goods Retail
- NAICS
- Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Pet and Pet Supplies Retailers (459910)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro industry
- Horse Boarding, Livery & Stable Operations
Keywords
Where de kroo ruitersport is headquartered
LocationHeadquarters
- HQ city
- Goes
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
de kroo ruitersport business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- E-commerce Retail Sales: Direct-to-consumer online retail of equestrian equipment, horse care products, rider apparel, stable/field supplies, outdoor clothing, and dog products. Multiple product categories including horse blankets, bits, bridles, leg protection, supplements, riding boots, competition clothing, and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
de kroo ruitersport product offering
Product offeringCore offering
De Kroo Ruitersport sells equestrian clothing, equipment, and care products for riders and horses through an e-commerce website and a physical retail store in Goes, Netherlands. The assortment spans horse blankets, leg protection, bridles, bits, saddles, grooming, supplements, feed, treats, lick stones, and fly masks; rider apparel, boots, safety gear, competition attire, and Western equipment; dog products; outdoor clothing and footwear; and stable and field supplies. The company also operates one of the largest riding schools (manège) in Zeeland, hosts equestrian events, runs a private-label DKR Sports brand, and operates the Club DKR customer loyalty program.
Product overview
De Kroo Ruitersport is a Dutch e-commerce and physical retail store specializing in equestrian sports, horse riding supplies, and outdoor clothing. The company operates both an online platform (dekroo.nl) and one of the largest riding schools in Zeeland. The product portfolio is organized into six main categories: (1) Horse equipment including blankets, leg protection, bridles, bits, saddles, lunging, grooming, and health supplements; (2) Rider clothing and equipment including breeches, boots, safety gear, competition attire, and Western gear; (3) Dog products including blankets, toys, and supplements; (4) Outdoor clothing and footwear; (5) Stable and field supplies; and (6) Specialty collections like eventing, therapy items, and themed products. The company also offers private-label products under the DKR Sports brand, operates a loyalty program (Club DKR), and provides a Shop the Look service for coordinated outfits. The store carries numerous third-party brands including QHP, LeMieux, Horseware, Bucas, Ariat, Pavo, Vitalbix, Likit, and many others.
Differentiator
Problem solved
Functional benefit
Brands
- DKR Sports: Private label brand for equestrian sports products including horse blankets, care products, and accessories
- Club DKR
Products and services
- Horse Equipment & Tack
- Rider Apparel, Boots & Safety Gear
- Horse Care, First Aid & Supplements
- Horse Feed, Treats & Lick Stones
- Dog Products
- Outdoor Clothing & Footwear
- Stable & Field Supplies
- Fly Masks, Pony Shop & Western Equipment
- DKR Sports Private Label Brand
- Riding School (Manège)
- Club DKR Loyalty Program
- Shop the Look Curated Outfits
- Eventing Specialty Collection
Quantifiable outcome
- Customer satisfaction rating of 9.4 out of 10
Companies that use de kroo ruitersport
Customer profileSegments3 records
Ideal customer profiles3 records
de kroo ruitersport technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
de kroo ruitersport partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- DKR SportscoreOwn brand of equestrian equipment and care products sold through De Kroo Ruitersport. Includes horse blankets, care sprays, and accessories.
- Club DKRminorLoyalty program that allows customers to earn credits on purchases and redeem for rewards.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
de kroo ruitersport competitors and assessment
Company assessmentBroad incumbents
- Bol.com: Bol.com is the largest online retailer in the Netherlands and Belgium, hosting equestrian products via third-party marketplace sellers. Its scale and convenience compete with De Kroo on price and selection for general equestrian items.
- Decathlon: Decathlon is a global sporting goods retailer with an expanding equestrian category. While not a specialist, its broad assortment and aggressive pricing create competitive pressure for general equestrian goods.
Direct peers
- Krämer Pferdesport: Krämer is one of Europe's largest equestrian retailers, headquartered in Germany with extensive physical and online operations. It mirrors De Kroo's core categories and is a key cross-border competitor in German-speaking markets.
- Epplejeck: Epplejeck is one of the largest equestrian retailers in the Netherlands and Belgium with multiple physical stores and e-commerce. It is a direct competitor with overlapping product categories (rider apparel, horse equipment, care) and the same target customer (horse owners and riders).
- Agradi: Agradi is a Dutch e-commerce equestrian retailer offering horse equipment, rider apparel, and stable supplies. It competes directly with De Kroo on product range, Dutch-speaking customer base, and online catalog depth.
- Horse24: Horse24 is a pan-European online equestrian retailer covering horse equipment, rider apparel, and accessories. It competes directly with De Kroo on multi-market European e-commerce and overlapping product categories.
Regional players
- SmartPak: SmartPak is a leading US equestrian retailer specializing in horse care, supplements, and apparel with a strong subscription/auto-ship model. Comparable in product mix but US-focused, so not a direct geographic competitor.
- Jeffers Pet & Equine Supply: Jeffers is a long-established US-based equestrian and livestock supply retailer offering horse equipment, supplements, and apparel. Comparable catalog breadth, but serves the US market exclusively.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
de kroo ruitersport social profiles
Digital presencede kroo ruitersport financial estimates
Financial estimateRevenue estimate
Valuation estimate
de kroo ruitersport leadership team
Management profileNumber of profiles
de kroo ruitersport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
de kroo ruitersport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about de kroo ruitersport
What does de kroo ruitersport do?
De Kroo Ruitersport sells equestrian clothing, equipment, and care products for riders and horses through an e-commerce website and a physical retail store in Goes, Netherlands. The assortment spans horse blankets, leg protection, bridles, bits, saddles, grooming, supplements, feed, treats, lick stones, and fly masks; rider apparel, boots, safety gear, competition attire, and Western equipment; dog products; outdoor clothing and footwear; and stable and field supplies. The company also operates one of the largest riding schools (manège) in Zeeland, hosts equestrian events, runs a private-label DKR Sports brand, and operates the Club DKR customer loyalty program.
Is de kroo ruitersport a public or private company?
de kroo ruitersport is a private company. It is classified as unknown and is currently operating.
When was de kroo ruitersport founded?
de kroo ruitersport was founded in -1.
Where is de kroo ruitersport based?
de kroo ruitersport is headquartered in Goes, Netherlands, in the Europe region.
How does de kroo ruitersport make money?
One revenue line is on record: E-commerce Retail Sales.
Who are de kroo ruitersport's main competitors?
Broad incumbents on record are Bol.com and Decathlon. Direct peers are Krämer Pferdesport, Epplejeck, Agradi and Horse24. Regional players are SmartPak and Jeffers Pet & Equine Supply.
Does de kroo ruitersport have an API?
No public API is recorded for de kroo ruitersport.
What industry is de kroo ruitersport in?
de kroo ruitersport's product category is Equestrian Sporting Goods Retail. Its primary akta.pro industry code is AFAEAGAG, Horse Boarding, Livery & Stable Operations. Its NAICS code is 45911 and its SIC code is 5600.