Trademark Filing 101

What Trademark Filing 101 does

Trademark Filing 101 is a privately held online legal services company headquartered at 1280 Lexington Ave, New York, NY, providing trademark and copyright registration, trademark monitoring, and ancillary intellectual property services to small businesses, entrepreneurs, individual creators, and international applicants. Operating under a stated 15-year experience brand, the firm markets itself as a cost-effective alternative to traditional trademark law firms, with entry-level registration packages starting as low as $45 on dedicated landing pages and ranging up to $599 on the main pricing page, layered with pass-through USPTO government filing fees of $350 per class. The company has filed 11,000+ trademarks since 2021, claims 5,000+ clients and 35,000+ five-star reviews, and holds a 4.9 rating from Forbes Advisor.

The platform is built around a self-serve online questionnaire that initiates registration, backed by a team of 30 trademark attorneys who conduct searches, review pre-filing issues, draft office action responses, and monitor filings. Core technology includes machine learning-based monitoring and advanced search algorithms that scan USPTO applications monthly for identical, phonetically similar, abbreviated, and translated potentially infringing marks, with expert-configured Likelihood of Confusion test parameters for query personalization. The product portfolio spans four registration tiers (Basic, Professional, Business, Corporate), copyright registration, subscription monitoring, trademark renewals, Statement of Use and extensions, expedited filing ($99-$300), Office Action response services ($250-$1,100), business entity formation, and trademark assignment drafting ($450 plus filing fees).

Revenue is generated through one-time registration fees, recurring monitoring subscriptions, and professional services billing for office actions and assignments. Go-to-market is dual-channel: a product-led self-serve web funnel supplemented by a direct phone sales line at (855) 912-2210. The company discloses no funding rounds, no parent entity, no enterprise anchor accounts, no partnership agreements, and no management team composition, which represents a material due diligence gap despite evidence of an operating, scaled SMB-focused legal services business.

Name

Trademark Filing 101

Legal name

Trademark Filing 101

Website

https://trademarkfiling101.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Trademark Filing 101 is a New York-based online legal services company offering trademark and copyright registration packages to small businesses, entrepreneurs, and individual creators via a self-serve web platform backed by 30 licensed trademark attorneys.

Ownership category

akta.pro rank

Product category

Intellectual Property Legal Services

NAICS

Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Trademark Prosecution & Brand Protection (BPAHAMAB)

akta.pro secondary industries

IP Search, Watch & Competitive Intelligence (BPAHAMAI), IP Filing, Annuities & Renewals Administration (BPAHAMAJ), Copyright Services & Content Protection (BPAHAMAC)

Keywords

• Trademark registration services
• Intellectual property protection
• Copyright registration services
• Trademark monitoring services
• Brand protection filings

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Trademark Registration Services: One-time filing fees for trademark registration packages. Basic package at $399, Professional at $599, plus government filing fees of $350 per class. Additional services include Statement of Use filing, extensions, and renewals.
2. Copyright Registration Services: Copyright registration services offered as part of comprehensive IP protection.
3. Trademark Monitoring Services: Ongoing trademark monitoring services for trademark portfolios with monthly reports.
4. Office Action Response Services: Fees of $650-$1,100 for drafting and filing responses to major office actions. $300 for shorter arguments. $250 per extension filing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Trademark Filing 101 provides online trademark and copyright registration services supported by licensed trademark attorneys. Customers self-serve through an online questionnaire to initiate federal trademark filings, copyright applications, and related USPTO submissions. The company also offers ongoing trademark monitoring, renewals, Statement of Use filings, and business entity formation as add-on services.

Product overview

Trademark Filing 101 offers a comprehensive suite of intellectual property registration and protection services, built around trademark and copyright registration as its core offerings. The product portfolio includes four tiered trademark registration packages (Basic, Professional, Business, and Corporate) ranging from $45 to $595, plus government filing fees. These packages are complemented by Copyright Registration, Trademark Monitoring Services, Trademark Statement of Use, Statement of Use Extension, Trademark Renewal, Expedited Filing Options, Business Entity Formation, and Trademark Assignment services. The Basic and Professional packages (priced at $399-$599 on the main pricing page) include federal/state/common law searches, attorney review, and trademark filing, while higher tiers add extended search capabilities, peace of mind services, and comprehensive monitoring. The company positions itself as a cost-effective alternative to traditional trademark attorneys, leveraging virtual teams of experienced attorneys and engineers.

Differentiator

Problem solved

Functional benefit

Products and services

• Trademark Registration – Basic Package Entry-level federal trademark filing package at $399 plus government fees ($350 per class), including federal, state and common law search for identical and highly similar trademarks, comprehensive attorney review, filing by a licensed trademark attorney, trademark monitoring through examination, and 2-4 business day processing.
• Trademark Registration – Professional Package Mid-tier trademark filing package at $599 plus government fees, including everything in Basic plus extended in-depth search with risk analysis, peace of mind service for non-substantive refusals, free refiling of legal fees, 20% discount on substantive responses, monitoring until publication, and next-business-day processing.
• Trademark Registration – Business Package Comprehensive trademark filing package priced at $199, including trademark monitoring, complete documentation, digital file, and a dedicated case manager.
• Trademark Registration – Corporate Package Premium trademark filing package priced at $595, offering a 100% approval guarantee, comprehensive federal and state trademark search report, complete digital documentation file, and 24-hour expedited service.
• Copyright Registration Service Online copyright registration service for protecting creative works, allowing clients to file a copyright application online and complete the process in minutes.
• Trademark Monitoring Services Ongoing subscription-based monitoring of new trademark applications filed at the USPTO, using machine learning and advanced search algorithms to identify potentially infringing marks; delivers monthly monitoring reports analyzing identical, phonetically similar, abbreviation, and translation-based conflicts.
• Trademark Statement of Use Filing Mandatory USPTO filing service demonstrating actual use of a trademark in commerce, completed on behalf of the trademark owner.
• Statement of Use Extension Filing Extension filing service that provides additional time to meet Statement of Use requirements, including multi-class applications.
• Trademark Renewal Service Service to extend the validity of a registered trademark, which is valid for 10 years and requires renewal filing with the USPTO.
• Office Action Response Service Attorney-drafted and filed responses to USPTO Office Actions, priced between $300 and $1,100 depending on response length and complexity, with $250 per extension filing.
• Business Entity Formation Service Instant U.S. LLC or corporation formation service enabling customers to create a legal entity to hold a trademark.
• Trademark Assignment Service Service drafting, customizing, and recording a trademark assignment document with the USPTO, priced at $450 plus $100 per trademark filing fee.
• Expedited Filing Option Add-on for immediate trademark filing, priced at $99 for the Basic package or $300 for Value and Safe packages.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Trademarkia: Trademarkia operates a trademark search and filing platform with AI-driven search and attorney network. Directly overlaps on trademark search, monitoring, and filing for SMB and creator customers, with a larger underlying search database.
• Trademark Factory: Trademark Factory is an online trademark registration firm offering flat-fee packages with attorney oversight for SMBs. Closely comparable in tiered package structure and SMB target segment.
• Trademark Engine: Trademark Engine offers tiered trademark search and registration packages for SMBs with similar pricing structure and online questionnaire flow. Closest like-for-like competitor to Trademark Filing 101's tiered Basic/Professional/Elite offering.
• TrademarkPlus: TrademarkPlus provides flat-fee trademark registration and search services targeted at small businesses and entrepreneurs, with comparable packages and turnaround claims. Operates in the same SMB-focused online trademark filing niche.
• MyCorporation: MyCorporation (a BizFilings company) offers trademark registration alongside business formation and registered agent services for SMBs. Comparable buyer (small business forming an LLC) and overlapping trademark filing product.
• Northwest Registered Agent: Northwest Registered Agent provides business formation, registered agent, and trademark registration services targeting SMBs. Competes for the same entrepreneur customer acquiring both an LLC and a trademark.
• Incfile (now Bizee): Incfile (rebranded as Bizee) offers business formation and trademark registration packages for new businesses. Directly comparable SMB/entrepreneur customer with bundled formation + trademark offerings.

Broad incumbents

• Rocket Lawyer: Rocket Lawyer is a subscription-based online legal services platform for individuals and SMBs, including trademark filing, legal documents, and attorney access. Competes in the SMB online legal services category though trademark is a smaller part of a broader subscription offering.
• CompuMark (Clarivate): CompuMark (a Clarivate business) provides professional trademark search, watching, and clearance SaaS to law firms and IP professionals. Upstream competitor/supplier in trademark search and monitoring technology, broader and more enterprise-oriented.
• LegalZoom: LegalZoom is the dominant online legal services marketplace for SMBs and individuals, offering trademark registration, business formation, and legal documents. It is the largest direct competitor in the online trademark filing category and operates at much greater scale with a broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trademark Filing 101