magic silk

What magic silk does

Magic Silk (legal entity Magic Moments International / Comme Ci Comme Ca) is a U.S.-based wholesale B2B company that designs, manufactures, and distributes intimate apparel — including lingerie, underwear, costumes, and fetishwear for men and women — to retail stores, boutiques, and specialty shops. The portfolio spans six distinct brands (Magic Silk, Male Power, Exposed, Lust, Love, WOW, SexyTime) covering differentiated price points and consumer segments, from affordable basics to fetish and novelty categories. Manufacturing is split between the U.S. and China, and the company ships from a single distribution point in Hauppauge, NY, serving a North American customer base.

The business operates primarily as a wholesale e-commerce platform: retailers register for trade accounts to view pricing, place orders with minimum quantities of two units per size, and pay on Net 30 terms after credit approval (with credit card, COD, money order, and ACH as alternatives). The company differentiates not only through breadth of SKU (hundreds of products across 100+ collections and fabric types including silk, microfiber, mesh, satin, spandex, nylon, cotton, modal, bamboo, polyester, rayon, and lace) but also through an unusually deep merchandising-support stack for retail partners: planograms, 50+ glossy 24"x24" in-store signage designs, vinyl banners, window clings, digital marketing brainstorming sessions, print-ready ad art, co-branding opportunities, and dedicated wholesale Facebook groups. Assigned sales representatives manage account relationships, and trade shows serve as a key demand-generation channel.

Beyond wholesale, the Male Power brand has begun selling direct to consumers via malepower.com, with Magic Silk and Lust retail websites listed as under construction. Leadership is anchored by CEO Jeff Baker, who oversaw the September 2024 Male Power packaging redesign. The company is privately held with no disclosed venture or institutional capital, no public revenue figures, no AI/ML capabilities in evidence, and limited geographic footprint beyond North America.

Name

magic silk

Legal name

Magic Moments International/Comme Ci Comme Ca

Website

https://magicsilk.com

Company type

Private

Operating status

Operating

Short description

Magic Silk is a privately held U.S. wholesale B2B company that designs, manufactures, and distributes lingerie, underwear, costumes, and fetishwear under six brands to retail stores and boutiques, shipping from Hauppauge, NY across North America.

Ownership category

akta.pro rank

Product category

Wholesale Intimate Apparel

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

akta.pro secondary industries

Intimates, Hosiery & Sleepwear Wholesale (CRAOADAG), Intimates, Lingerie & Sleepwear Retail (CRAAABAF), Intimates Accessories (Hosiery, Garters, Lingerie Care) (CRAAAIAI), Panties & Briefs (CRAAAIAB)

Keywords

• Wholesale intimate apparel
• Lingerie manufacturing
• Men's underwear wholesale
• Fetishwear and costumes
• Private label apparel

Headquarters

HQ city

Hauppauge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Wholesale B2B Sales: Magic Silk operates exclusively as a wholesale B2B company selling intimate apparel and underwear to retail stores and boutiques. Products are sold in bulk with minimum order quantities per size. Payment terms include Net 30 days after credit approval, plus credit cards, COD, money orders, and ACH transfers.
2. Retail Sales (Male Power): Male Power brand offers retail purchasing options through malepower.com for individual consumers, while Magic Silk and Lust retail websites are under construction.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Magic Silk designs, manufactures, and wholesales intimate apparel — including lingerie, men's underwear, costumes, and fetishwear — through six branded product lines (Magic Silk, Male Power, Exposed, Lust, Love, WOW, and SexyTime). Products are sold in bulk to retail stores and boutiques under Net 30 payment terms, with marketing support materials, planograms, and signage provided to retail partners.

Product overview

Magic Silk operates a wholesale B2B e-commerce platform offering intimate apparel and underwear across multiple brands including Exposed (women's lingerie), Love (affordable women's lingerie), Lust (fetishwear), Male Power (men's underwear), WOW (men's underwear), and SexyTime (seamless intimate apparel). The portfolio encompasses over 100 distinct collections featuring various fabrics and styles such as silk knit, fishnet, satin spandex, mesh, lace, and leather. Products are manufactured in the U.S. and China, with distribution from Hauppauge, NY. The platform serves retail businesses with features including Net 30 payment terms, marketing support materials, and planogram assistance.

Differentiator

Problem solved

Functional benefit

Brands

• Exposed: Women's lingerie collection featuring romantic lace with modern strappy detailing, babydolls, bralettes, and teddies.
• Male Power
• Lust
• Love
• WOW
• SexyTime

Products and services

• Male Power Men's wholesale underwear brand offering styles ranging from basic essentials to fetish and novelty designs, including pouches, thongs, jocks, and mesh varieties, sold to retail stores and boutiques.
• Exposed Women's wholesale lingerie brand featuring romantic lace designs, strappy detailing, and fashion-forward intimate apparel including babydolls, bralettes, bustiers, teddies, and panties, sold to retail stores and boutiques.
• Lust Fetishwear brand offering PU leather, costumes, bondage-inspired designs, and specialty items for adult lifestyle retailers.
• Love Women's lingerie brand positioned as affordable yet high-quality intimate apparel including seamless styles and basic essentials, sold to retail stores and boutiques.
• WOW Men's underwear brand offering comfortable and stylish everyday options for wholesale distribution to retail stores and boutiques.
• SexyTime Seamless intimate apparel collection offering comfortable and invisible designs for wholesale distribution to retail stores and boutiques.
• Magic Silk Flagship Magic Silk brand offering silk and premium-fabric intimate apparel for wholesale distribution to retail stores and boutiques.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hanky Panky: Iconic U.S. lingerie brand known for original-rise thongs and signature lace silhouettes. Comparable to Magic Silk as a wholesale-and-DTC intimate apparel brand spanning women's panties, bralettes, and bodysuits across multiple sub-collections.
• Natori: Premium intimate apparel and sleepwear brand with strong department-store and specialty boutique wholesale presence. Comparable to Magic Silk's Exposed brand as a designed women's lingerie wholesaler offering coordinated collections with marketing/visual-merchandising support.
• Commando: Women's intimates and shapewear brand known for seamless construction. Comparable to Magic Silk's SexyTime line as a seamless intimates specialist selling wholesale to specialty retailers and via DTC.
• Yandy: Direct-to-consumer lingerie, lingerie sets, costumes and fetishwear retailer. Comparable to Magic Silk's Lust brand as a lingerie-and-costume DTC retailer serving the risqué/fetishwear-adjacent shopper with overlapping price points.
• Bluebella: UK-based contemporary lingerie, sleepwear and hosiery brand sold wholesale and DTC. Comparable to Magic Silk's Exposed and Love brands as a designed affordable-to-mid-tier intimate apparel wholesaler with multi-channel distribution.

Broad incumbents

• Wacoal: Large established intimates manufacturer and wholesaler with broad bras, panties, shapewear and sleepwear assortments. Comparable to Magic Silk as a multi-product wholesale intimate apparel brand selling through department stores and specialty boutiques, though at a much larger and more mainstream scale.
• Maidenform (Hanesbrands): Heritage U.S. intimates brand owned by Hanesbrands, sold across mass and specialty channels. Comparable to Magic Silk's Love brand as an affordable-tier women's lingerie/underwear line with broad retail distribution, though at significantly larger volume.
• PVH Corp (Calvin Klein Intimates): Global apparel conglomerate and intimate apparel wholesaler with the Calvin Klein underwear and women's intimates lines. Comparable to Magic Silk's Male Power and Exposed brands as a designer-adjacent intimates brand sold through department stores and specialty wholesale, albeit at substantially larger scale.

Emerging players

• Savage X Fenty: DTC-first lingerie and intimates brand with strong digital marketing. Comparable to Magic Silk's wholesale-plus-DTC intimates model and overlapping product categories (bralettes, panties, sleepwear), though operates predominantly direct-to-consumer with much larger scale and digital sophistication.

Regional players

• Cottelli (Beate Uhse / Erofresch): European retailer specializing in lingerie, costumes and fetishwear with both DTC and wholesale arms. Comparable to Magic Silk's Lust (fetishwear/costumes) portfolio as a multi-category adult-adjacent intimates operator, though primarily serving the European market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/groups/malepowerwholesale
• LinkedInlinkedin.com/company/magic-silk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about magic silk