child's place preschool & child care centers

What child's place preschool & child care centers does

A Child's Place Preschool & Child Care Centers is a family-owned childcare provider operating two campuses in the greater Richmond, Virginia area — the Midlothian Campus in Chesterfield County and the West End Campus in Henrico County. Founded by Denise B. McDonald in 1984, the business originally grew to four locations and has since consolidated to two, maintaining continuous family ownership and operation for over forty years. Second-generation family members Michael J. Fust Jr. (Regional Director, since 1998) and Kristen L. Hensel (Director, since 2002) actively lead day-to-day operations.

The company delivers a tiered, age-segmented curriculum spanning children from six weeks through thirteen years: Infant Program (6 weeks to 12-16 months), Toddler Program (12-24 months), Junior Preschool (24 months to 3 years, using Pinnacle Curriculum), Preschool (3-4 year olds), Junior Kindergarten (4-5 year olds, using Saxon Early Learning Curriculum), Before/After School care (ages 5-13), and Summer Camp (ages 5-13). The Midlothian campus features an on-site gymnasium and child-friendly kitchen that support physical fitness and cooking enrichment activities. The facility infrastructure and curriculum structure constitute the core technical/pedagogical assets of the business.

The revenue model is tuition-based recurring subscription across all program tiers, with pricing quote-based and not publicly disclosed. Customer acquisition is driven primarily by word-of-mouth referrals and organic Facebook presence, with enrollment processed through a third-party Child Care CRM portal. The company is accredited through the International Academy of Private Education and affiliated with multiple Virginia and Chesterfield child care associations, which serve as trust signals in a category where parental confidence and regulatory compliance are central to purchase decisions.

Name

child's place preschool & child care centers

Legal name

A Child's Place Preschool & Child Care Centers

Website

https://acppreschool.com

Company type

Private

Founded year

1984

Operating status

Operating

Short description

A Child's Place Preschool & Child Care Centers is a family-owned childcare provider operating two campuses in Chesterfield and Henrico counties, Virginia, delivering age-tiered preschool, before/after-school, and summer camp programs for children from six weeks to thirteen years.

Ownership category

akta.pro rank

Product category

Child Care and Early Childhood Education Services

NAICS

Child Care Services (62441)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Full-Day Childcare Centers (EDACAAAA)

akta.pro secondary industries

Infant-Focused Childcare Centers (EDACAAAF), Center-Based Toddler Care (18–36 months) (EDACAGAB), Preschool Programs within Childcare Centers (EDACABAL)

Keywords

• Preschool education
• Child care services
• Early childhood education
• Before after school care
• Summer camp programs

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Child Care Services: Tuition-based child care and preschool services for children from infancy through age 13, including infant care, toddler programs, preschool, junior kindergarten, before/after school care, and summer camp programs.

Distribution channels1 record

Marketing channels2 records

Core offering

A Child's Place Preschool & Child Care Centers provides tuition-based early childhood education and child care services for children from six weeks through age 13 across two campuses in Virginia. The offering is organized as age-tiered programs — Infant, Toddler, Junior Preschool (using the Pinnacle Curriculum), Preschool, Junior Kindergarten (using the Saxon Early Learning Curriculum) — supplemented by Before/After School care with transportation, Summer Camp with field trips, and on-site facilities including a gymnasium and child-friendly kitchen.

Product overview

A Child's Place Preschool & Child Care Centers is a family-owned childcare provider offering a comprehensive range of age-based educational programs. The core offerings include Infant, Toddler, Junior Preschool (using Pinnacle Curriculum), Preschool, and Junior Kindergarten (using Saxon Early Learning Curriculum) programs. Additional services include Before/After School care and Summer Camp for school-age children up to 13 years. The center operates two campuses (Midlothian and West End) and provides specialized facilities including an on-site gymnasium and child-friendly kitchen at the Midlothian location.

Differentiator

Problem solved

Functional benefit

Products and services

• Infant Program Childcare program for infants from six weeks to twelve-sixteen months, providing flexible schedules, motor development, speech development, and social exploration within a safe, secure environment.
• Toddler Program Development program for children 12-24 months focusing on self-care abilities, self-help skills (feeding, dressing, toilet training), and early learning concepts including numbers, colors, and object recognition.
• Junior Preschool Program using the Pinnacle Curriculum for children 24 months to 3 years, featuring circle time, arts and crafts, music and movement, story time, recreational playtime, basic sign language, and Spanish instruction.
• Preschool Program for 3 and 4 year olds emphasizing group play, fine motor skills, perceptual abilities, and learning through free activity in learning centers (language, blocks, art, sand and water play).
• Junior Kindergarten Pre-kindergarten program for 4 and 5 year olds using the Saxon Early Learning Curriculum, focusing on phonemic awareness, letter-sound relationships, early literacy skills, and school readiness.
• Before/After School Program Before and after school care for children ages 5-13, including free play, physical activity in the gymnasium, transportation to designated schools, afternoon snack, homework area, and periodic field trips.
• Summer Camp Summer program for ages 5-13 featuring organized play, arts and crafts, physical fitness, team building activities, and monthly field trips.

Quantifiable outcome

• Families report high satisfaction with care quality, with multiple testimonials citing years of continued enrollment and referrals.

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• KinderCare Learning Centers: Largest private U.S. provider of early childhood education and care with thousands of centers; directly comparable to ACP on age range (infant through pre-K and school-age), tuition-based subscription model, and curriculum-driven programming.
• The Goddard School: Franchised preschool system emphasizing play-based learning and a proprietary curriculum; comparable to ACP on age range (infant through pre-K), family-facing tuition model, and strong local-brand franchisee economics.
• Primrose Schools: Franchised early education provider serving infants through private kindergarten and after-school; similar to ACP on curriculum-led programming, accredited status, and family tuition model.
• Learning Care Group: Operates multiple well-known childcare brands (Childtime, La Petite Academy, Tutor Time) covering infant care through school-age programs; relevant as a multi-brand operator competing in the same segments ACP serves.
• New Horizon Academy: Privately held, family-founded multi-state childcare provider with infant through school-age programs and a curriculum-led approach; closely comparable to ACP's family-owned, multi-campus model.
• Cadence Education: Private equity-backed operator of childcare centers across the U.S., serving infants through school-age with proprietary curricula; comparable to ACP on age range and program mix, and a relevant benchmark for scaled operations.

Broad incumbents

• Bright Horizons Family Solutions: Public, large-scale early education and childcare operator with employer-sponsored and family-facing centers; relevant as a benchmark for premium positioning and accreditation standards in the same age segments ACP serves.

Regional players

• Minnieland Academy: Mid-Atlantic (Virginia-headquartered) family of early childhood education centers with infant through school-age programs; directly comparable to ACP given overlapping Virginia service area and similar family-oriented positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/likeacp/?fref=ts
• LinkedInlinkedin.com/company/acp-daycare-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about child's place preschool & child care centers