28IT Pty

Name

28IT Pty

Legal name

28 IT Pty Ltd

Website

https://28it.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Ownership category

akta.pro rank

Product category

Legacy Application Development and Modernization Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)

Keywords

• DataFlex application development
• Legacy application modernization
• Microsoft Exchange integration
• SQL database migration
• Business application consulting

Headquarters

HQ city

Brighton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. DataFlex License Sales: 28IT acts as the Asia-Pacific channel partner for Data Access Worldwide, reselling DataFlex Studio and DataFlex Reports Developer licenses. Pricing in AUD with downloadable pricelist available.
2. Exchange Connector 28: Proprietary email/meeting connector sold as perpetual license per email domain. USD 150 per domain with volume discounts (5 for 4, 10 for 7, 20 for 12). Payment via PayPal.
3. Consulting Services: IT consulting services including application fitness assessments, cloud extensions, SQL migrations, agile project management, code review, version control implementation, and DataFlex developer training via Skype.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

28IT Pty Ltd develops, supports and licenses DataFlex business applications. As the official Asia-Pacific Channel Partner for Data Access Worldwide, the company resells DataFlex Studio and DataFlex Reports Developer licenses with localized AUD pricing, and sells its own proprietary Exchange Connector 28 product. The company also delivers consulting services for DataFlex application lifecycle management including application fitness assessments, cloud extensions, SQL migrations, agile project management, code review, version control and developer training.

Product overview

28IT Pty Ltd is a DataFlex technology specialist and authorized Asia-Pacific channel partner for Data Access Worldwide. The company offers DataFlex software licenses (DataFlex Studio and DataFlex Reports Developer) along with a proprietary product (Exchange Connector 28) that integrates with Microsoft Exchange. The service portfolio includes consulting for legacy DataFlex application modernization, cloud extensions, SQL migration, business dashboards, agile project management, developer training, and version control services. The company focuses exclusively on DataFlex-based solutions for business application development, maintenance, and extension.

Differentiator

Problem solved

Functional benefit

Products and services

• DataFlex Studio The primary DataFlex development environment and IDE for building business applications on Windows and web platforms, sold as a one-time perpetual license at AUD $760.00.
• DataFlex Reports Developer Reporting tool for DataFlex applications enabling creation of transaction reports, management reports and automated emailed reports, sold as a one-time perpetual license at AUD $900.00.
• Exchange Connector 28
• Application Fitness Assessment
• Cloud Application Extensions
• Business Health Dashboard
• Agile Project Management
• SQL Database Migration
• DataFlex Developer Training
• Co-development and Code Review
• Source Code Version Control

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

One partnership is on record.

• Data Access WorldwidecoreChannel Partner/ Reseller/ Distributor · 1 January 202228IT is the official Channel Partner for the Asia-Pacific region for Data Access Worldwide since 2022. This partnership enables distribution of DataFlex licenses with localized engagement, support, and AUD pricing. The partnership includes responsibility for license queries, purchases, renewals, and supporting local DataFlex events.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Data Access Worldwide: The vendor of the DataFlex platform and 28IT's principal channel partner. Data Access Worldwide develops and licenses DataFlex; 28IT distributes its licenses in APAC and supports the regional customer base, making it a directly linked ecosystem peer.
• Magic Software Enterprises: Provider of the Magic eDeveloper / AppBuilder 4GL platform and related modernization tools. Magic Software operates in the same enterprise 4GL/RAD application development niche as DataFlex and offers analogous services for legacy application extension and integration.
• ASNA: Vendor and consultancy focused on the IBM i / RPG legacy platform, offering tools and services that help enterprises modernize and extend long-running business applications. ASNA is the closest functional analogue to 28IT's boutique specialist model, but for the IBM i ecosystem instead of DataFlex.

Broad incumbents

• Progress Software: Vendor of OpenEdge ABL, another long-standing 4GL platform used for business application development, alongside a broader application development and data connectivity portfolio. Progress is a broader incumbent in the legacy 4GL modernization category where 28IT operates.
• Rocket Software: Large provider of modernization solutions for legacy enterprise software (IBM i, mainframe, 4GL systems). Rocket Software addresses the same legacy-modernization pain points 28IT addresses for DataFlex customers, but at significantly greater scale and across multiple legacy ecosystems.

Emerging players

• OutSystems: Leading modern low-code application development platform targeting enterprise internal apps, portals, and mobile extensions — exactly the use cases 28IT serves for DataFlex customers. Represents the disruptive alternative that could reduce demand for legacy 4GL specialists over time.
• Mendix: Siemens-owned low-code platform enabling rapid building of business applications and internal tools. Comparable to OutSystems as a modern alternative to legacy 4GL development, competing for the same modernization budget that 28IT taps today.
• Appian: Low-code automation and application development platform used by enterprises to build internal business applications, workflows, and portals. Operates as a modern alternative to 4GL-style development, comparable to 28IT's function but with a contemporary stack.
• Pega: Low-code platform for business applications, BPM, and customer engagement. Comparable to the legacy modernization and internal-app-extension niche that 28IT occupies, but oriented around modern low-code paradigms rather than legacy 4GL systems.
• Claris (FileMaker): Apple subsidiary offering the FileMaker low-code platform for rapid building of business applications, forms, and internal tools. Comparable to 28IT's role of enabling businesses to extend and modernize data-driven applications, but on a modern low-code stack rather than a legacy 4GL one.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/28it

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 28IT Pty