What hellofarm design studio gbr does

hellofarm Design Studio is a privately-held creative and design studio based in Stuttgart, Germany, operating as a GbR (Gesellschaft bürgerlichen Rechts) civil-law partnership co-founded in 2014 by Bjørn Küenzlen and Anthony Lynch. The studio delivers integrated identity, branding, communication, and design services spanning four interconnected service areas: strategic communication consulting and brand campaigns; creative direction, graphic design, editorial design, photography, motion design, packaging, web design, and signage; brand core development, architecture, positioning, naming, and claims; and visual conception, corporate design, typography systems, style guides, and brand manuals. Core production relies on industry-standard design tooling (Creative Suite) with web development and digital implementation executed through specialist partners such as Sebastian Kempf. A single project reference to "AI-generated organic visuals" within the gerbion GmbH identity engagement indicates nascent, project-level adoption of generative AI tools rather than a defined AI capability.

The studio serves a horizontally diversified client base of 60+ named accounts across automotive (BMW AG, Mercedes-Benz), furniture and design (Vitra International AG, Interstuhl), consulting and finance (Roland Berger, VISA Europe, PCS Beratungscontor), healthcare and biotechnology (Optica, gerbion, Pilz & Pilz), public sector and cultural institutions (Landeshauptstadt Stuttgart, Weissenhofsiedlung UNESCO World Heritage site, Rosenstein Quartier), consumer goods (Henkel, frifrench, BimBamBou), and individual brand engagements (Felix Neureuther, Walby). Notable long-tenured relationships include a 10+ year partnership with New York City Dance School and lead-agency status for Optica and the broader Dr. Güldener Gruppe.

The business model is project-based professional services. Pricing is structured as either an agreed fixed project sum for defined deliverables or hourly rates where no fixed sum is negotiated, with VAT excluded and third-party costs (photo shoots, translations, printing) and travel expenses billed separately. Distribution is direct-to-client via email inquiries ([email protected]), with marketing presence on Behance, Instagram, Pinterest, and Facebook for portfolio showcase. Geographic focus is the DACH region and Switzerland, with project execution extending internationally when enterprise clients require it. The firm is entirely founder-owned, has no external investors or parent organization, no subsidiaries, and operates with a core creative team of eight plus an extended alumni network of former collaborators.

Name

hellofarm design studio gbr

Legal name

hellofarm Design Studio Bjørn Küenzlen & Anthony Lynch GbR

Website

https://hellofarm.de

Company type

Private

Founded year

2014

Operating status

Operating

Short description

hellofarm Design Studio is a Stuttgart-based GbR partnership founded in 2014 that provides identity, branding, communication, and graphic design services to a horizontally diverse client base of 60+ enterprises, public-sector clients, and cultural institutions, primarily across the DACH region.

Ownership category

akta.pro rank

Product category

Design Studio Services

NAICS

Graphic Design Services (541430), Other Specialized Design Services (54149)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Visual Identity & Brand Design Systems (BPAFAEAC)

akta.pro secondary industries

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Brand identity design
• Visual identity systems
• Corporate design services
• Communication design
• Graphic design studio

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Design and Creative Services: Project-based design services including identity development, branding, visual identity systems, corporate design, campaign development, editorial design, web design, and photography services. Compensation calculated based on agreed project sum or hourly rates plus materials and third-party costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

hellofarm Design Studio is a Stuttgart-based creative studio that develops visual concepts, branding, corporate identity, communication design, and graphic design for digital and print media. Its work is organized around four integrated service areas — Communication (strategy, storytelling, campaigns), Design (creative direction, graphic, photo, web, motion, packaging), Identity (brand core, architecture, positioning, naming), and Branding (visual conception, corporate design, style guides) — delivered as project-based engagements for clients across enterprise, mid-market, public sector, and cultural segments.

Product overview

hellofarm Design Studio is a design and creative studio offering integrated identity, branding, communication, and design services. The company provides four interconnected service areas: Communication (strategic consulting, storytelling, brand campaigns), Design (creative direction, graphic design, photography, web development, motion design, packaging), Identity (brand core, architecture, positioning, naming, claims), and Branding (visual conception, corporate design, style guides). Projects span brand identity, corporate design, event communication, editorial design, photography, web design, and packaging across diverse sectors including automotive, healthcare, architecture, culture, and retail.

Differentiator

Problem solved

Functional benefit

Products and services

• Communication Services Strategic communication consulting, storytelling, content conception, and brand communication campaign development for organizations across industries.
• Design Services Creative and art direction, graphic design, photography, editorial design, typography, poster design, graphic visualization, icon systems, packaging, digital media design, web design and development, interface design, motion design, and signage/wayfinding systems for clients across digital and print media.
• Identity Development Brand core development, brand architecture, positioning, strategy, touchpoint determination, creative leadership ideas, naming, claims, and mission statements as the strategic foundation for brand-building engagements.
• Branding Visual conception, corporate design, word/image marks, typography and color systems, cross-media design concepts, media systematics, visual language (photo/video), brand booklets, style guides, and brand/CD manuals.

Quantifiable outcome

• Long-term client relationships spanning 10+ years with key accounts like New York City Dance School
• +1 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Sebastian KempfsupportingTechnology or IntegrationWeb development partner for digital implementations, contributing to projects like Grønberg website, NYCDS website, and Emenes digital presence.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Pentagram: Independent design firm with partner-led studios globally, working on brand identity, editorial, and corporate design for major enterprises. Comparable integrated identity/branding model at greater scale.
• MetaDesign: Established German design consultancy (formerly part of Volkswagen Group) with broad brand strategy, identity, and corporate design capabilities. Larger incumbent serving similar enterprise mandates.
• Landor & Fitch: Global brand consultancy with strong identity, branding, and corporate design practice. Competes for premium brand identity mandates on a broader international scale.

Direct peers

• Strichpunkt Design: Stuttgart-based design agency focused on corporate design, brand identity, and visual communication for enterprise clients. Direct local peer with comparable boutique positioning and cross-sector client mix.
• HORT Berlin: Berlin-based independent design studio working across brand identity, editorial design, and corporate communication. Comparable German boutique model with similar emphasis on integrated identity and design.
• Loved GmbH: Hamburg-based boutique branding and design studio with integrated brand strategy, identity, and digital work. Comparable size and service scope, competing for similar premium enterprise clients in DACH.
• Sagmeister Inc. Independent design studio focused on identity, branding, and experimental design for cultural and commercial clients. Comparable boutique creative practice with award-winning brand and editorial work.
• KMS Team: German brand and design consultancy with deep corporate identity and brand strategy capabilities. Comparable peer working with enterprise clients across sectors on brand systems.
• Studio Dumbar: European independent design studio specializing in visual identity, brand systems, and motion design. Comparable boutique positioning with similar identity-first approach.
• Bureau Borsche: Munich-based design studio specializing in brand identity, visual systems, and corporate design. Comparable German boutique with similar enterprise and cultural client orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hellofarm
• Instagraminstagram.com/hellofarmdesignstudio
• Pinterestpinterest.de/hellofarmdesignstudio
• LinkedInlinkedin.com/company/hellofarm-design-studio-gbr

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about hellofarm design studio gbr