What ngurra advisory does

Ngurra Advisory is an Australian professional services firm established in 2021 as a 100% Aboriginal-owned and controlled business, specialising in First Nations engagement, cultural capability building, and reconciliation advisory. The firm is led by Managing Director Amy Barnes, a Wiradjuri woman based in Western Sydney, and Mat Cornwell, a Wiradjuri man from South Western NSW, both bringing prior experience across legal, financial services, government, and human services policy design. Service lines span Connecting with Country strategy, Organisational Cultural Capability, Procurement Diversity and Inclusion (aligned with IPP and APP targets), Reconciliation Action Plan development and evaluation, Community and Stakeholder Engagement, Research and Evaluation, and Program and Policy Design. The firm does not sell software or proprietary technology; its core "platform" is cultural authority, community relationships, and structured methodologies such as community co-design and culturally validated measurement tools.

Revenue is generated through project-based, fixed-fee consulting engagements secured directly from government agencies (federal, state and local), corporate clients (notably in construction, infrastructure and property), and Indigenous-focused not-for-profits. Distribution is direct and relationship-driven, supplemented by referral flow from Supply Nation and NSWICC memberships and convening events such as the Western Sydney Indigenous Business Summit and Indigenous Meet the Buyer forums. Notable engagements include designing Australia's first Indigenous Business and Employment Hub (Yarpa Hub) with NSWALC and the Australian Government, developing Aboriginal procurement strategies for City of Parramatta, opportunity mapping for Fulton Hogan, and an Aboriginal Community Engagement Strategy for the NSW Department of Communities and Justice. Pricing is not publicly disclosed and is structured per engagement scope.

The firm's strategic positioning is built around cultural authenticity, regulatory access via Indigenous procurement policies, and an institutional relationship with NSWALC and the Yarpa Hub ecosystem, where it has co-developed programs with KPMG. Headcount is concentrated in two founders, with delivery likely supplemented by subcontractors and partner organisations; the firm reinvests profits into Aboriginal community programs rather than scaling via external capital.

Name

ngurra advisory

Legal name

Ngurra Advisory

Website

https://ngurraadvisory.com.au

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Ngurra Advisory is a 100% Aboriginal-owned Australian consultancy advising government agencies, corporates and not-for-profits on First Nations engagement, cultural capability, Indigenous procurement strategy, and Reconciliation Action Plan development.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Consulting Services: Ngurra Advisory generates revenue through consulting engagements with government agencies, corporations, and not-for-profit organisations. Services include strategic advisory, program design, community engagement, cultural capability training, and policy development. Revenue is project-based, typically structured as fixed-fee engagements for specific deliverables.
2. Event Design and Implementation: The company also earns revenue through the design and delivery of events such as Indigenous Meet the Buyer events, business summits, and workshops. These are typically commissioned by government agencies or corporate clients seeking to engage with the Indigenous business sector.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Ngurra Advisory is a 100% Aboriginal-owned and controlled professional services firm that delivers strategic advisory and consulting services to government agencies, corporations, and not-for-profit organisations. Its core service lines are Connecting with Country strategy, Organisational Cultural Capability building, Procurement Diversity and Inclusion planning, Reconciliation Action Plan (RAP) development and evaluation, Community and Stakeholder Engagement, Research and Evaluation, and Program and Policy Design. Engagements are project-based, fixed-fee consulting assignments delivered by a small core team.

Product overview

Ngurra Advisory is a professional services firm providing advisory and consulting services to government and corporate organizations. The company does not offer software products; instead, it delivers specialized services including Connecting with Country strategy development, Organisational Cultural Capability building, Procurement Diversity and Inclusion planning, Reconciliation Action Plan development and evaluation, Community and Stakeholder Engagement facilitation, Research and Evaluation, and Program and Policy Design. These services are delivered through consulting engagements and do not constitute a software product portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Connecting with Country Strategy Advisory Development of Connecting with Country strategies that help organisations build stronger connections with Traditional Custodians and Aboriginal and Torres Strait Islander communities, providing a foundation for future Designing with Country project deliverables. Intended for government, corporate and not-for-profit clients operating on or near Country.
• Organisational Cultural Capability Programs Design and delivery of organisation-wide cultural capability programs and strategies that shift how leadership and staff engage with Aboriginal and Torres Strait Islander communities. Targeted at corporate and government leadership teams seeking to build cultural fluency across their workforce.
• Procurement Diversity and Inclusion Strategy Strategic planning to engage and support Aboriginal and Torres Strait Islander suppliers in supply chains, helping clients meet or exceed Indigenous Procurement Policy (IPP) and Aboriginal Procurement Policy (APP) targets. Includes supplier connection programs such as Indigenous Meet the Buyer events and procurement workshops.
• Reconciliation Action Plan Development and Evaluation Design, implementation, and impact evaluation of custom Reconciliation Action Plans (RAPs) built around the size and capabilities of each organisation. Includes detailed evaluation of impact levels to support continuous improvement.
• Community and Stakeholder Engagement Design and facilitation of community and stakeholder engagement programs using a strengths-based co-design methodology, ensuring Aboriginal and Torres Strait Islander communities' ambitions and aspirations are embedded in program design and service delivery.
• Research and Evaluation Culturally validated research and evaluation services, including opportunity mapping, social impact measurement, and community wellbeing indices such as the culturally appropriate personal wellbeing index tool developed for housing tenants.
• Program and Policy Design Design and implementation of programs and policies in human services contexts across public, private and corporate sectors, drawing on cross-agency collaborative initiative experience and Aboriginal community consultation expertise.
• Indigenous Business Event Design and Delivery Design and delivery of Indigenous business events such as Indigenous Meet the Buyer events, business summits (e.g. Western Sydney Indigenous Business Summit with 100+ stakeholders), and procurement workshops (e.g. for City of Parramatta with 30+ Aboriginal businesses). Typically commissioned by government or corporate clients seeking to engage the Indigenous business sector.

Quantifiable outcome

• Over $6 million in business negotiations initiated following a single Indigenous Meet the Buyer event
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Yarpa NSW Indigenous Business & Employment HubcoreStrategic or Co-development Partner · 1 October 2019The Yarpa Hub is a joint initiative of NSWALC and the Australian Government. Ngurra Advisory played a leading role in the design and implementation of the Hub as a one-stop-shop for Indigenous businesses, entrepreneurs and job seekers. The company also led the implementation of the Yarpa Indigenous Meet the Buyer event in October 2019 as part of Indigenous Business Month, where forty Indigenous businesses were strategically matched with large organisations.
• NSW Aboriginal Land Council (NSWALC)coreStrategic or Co-development Partner · 31 July 2019Ngurra Advisory works in partnership with NSWALC on multiple initiatives. The company played a leading role in the design and implementation of the Yarpa Hub (Australia's first Indigenous Business and Employment Hub) in partnership with NSWALC and the Australian Government under the Indigenous Business Sector Strategy. Ngurra and NSWALC also jointly hosted the Western Sydney Indigenous Business Summit in July 2019, bringing together over 100 stakeholders from the Indigenous business sector, government, corporates and industry.
• KPMGcoreStrategic or Co-development PartnerNgurra Advisory was engaged by NSW Aboriginal Land Council to lead the curriculum design process for the Yarpa Grow program and worked closely together with KPMG to write the program content and delivery schedule. The Yarpa Grow program is an innovative business accelerator designed to build capability and confidence in growing Indigenous businesses across NSW.
• Supply NationcoreGTM or Marketing PartnerNgurra Advisory is a member of Supply Nation, Australia's leading membership body for Indigenous businesses. Supply Nation certification provides preferential access to corporate and government procurement opportunities and serves as a mark of authenticity for Indigenous-owned businesses.
• NSW Indigenous Chamber of Commerce (NSWICC)coreGTM or Marketing PartnerNgurra Advisory is a member of NSWICC, which provides access to business networks, advocacy, and procurement opportunities for Indigenous businesses in New South Wales.
• Indigico CreativeminorImplementation/ SI/ Consulting PartnerIndigico Creative is an Aboriginal creative agency that developed Ngurra Advisory's website. They also collaborated on the Aboriginal Languages Trust Communication Set Up Project, where Contemporary Aboriginal Artist and Graphic Designer Amy Allerton created artwork, logo and branding elements.

Scale indicators6 records

Recent moves2 records

Expansion highlights5 records

Broad incumbents

• PwC Australia: PwC's Indigenous consulting practice overlaps with Ngurra Advisory in Indigenous engagement, cultural capability, policy, procurement, and advisory work for government and corporate clients. Its broader service portfolio and larger scale make it a broad incumbent comparison.
• KPMG Australia: KPMG Australia provides Indigenous advisory and social-impact services, including stakeholder engagement, cultural capability, policy, and organizational transformation. It is comparable through its similar public- and private-sector customers and broader consulting delivery model.
• Deloitte Australia: Deloitte Australia's Indigenous and social-impact consulting work overlaps with Ngurra's community engagement, reconciliation, policy, and program-design activities. The firm competes for similar institutional and enterprise mandates but operates at substantially greater scale.
• EY Australia: EY Australia offers Indigenous engagement, social-impact, stakeholder, and organizational advisory services to government and corporate clients. Its integrated consulting model and broader capabilities make it an incumbent analogue to Ngurra Advisory.
• GHD: GHD provides environmental, social, cultural heritage, and community-engagement consulting, particularly in infrastructure and development projects. It is comparable in stakeholder engagement and project delivery, although its technical engineering and environmental portfolio is much broader.
• AECOM Australia: AECOM supports infrastructure and development clients with environmental, social, stakeholder, and Indigenous engagement services. Its project-based advisory delivery and government/corporate customer base overlap with Ngurra's community and policy work.
• WSP Australia: WSP provides social-impact, environmental, and stakeholder-engagement consulting for major projects and public-sector clients. It is relevant for its community consultation and Indigenous engagement capabilities, but serves a much wider engineering and infrastructure market.

Direct peers

• Curijo: Curijo is an Indigenous-owned consultancy focused on cultural heritage, stakeholder engagement, training, and culturally informed advice. Its specialist services and target customers are closely aligned with Ngurra Advisory's core offerings.

Emerging players

• Jumbunna Institute for Indigenous Education and Research: Jumbunna conducts Indigenous research, policy, education, and community-engagement work relevant to Ngurra's policy design and research activities. It is a category peer rather than a like-for-like commercial consultancy.

Others

• Supply Nation: Supply Nation is a supplier-diversity and certification network that connects certified Indigenous businesses with government and corporate procurement opportunities. It is an ecosystem peer because supplier diversity and Aboriginal procurement are central to Ngurra's positioning, although it is not a direct consulting competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ngurra-advisory

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ngurra advisory