labelgurus
LabelGurus is a US-based, founder-led design studio that provides branding, packaging, label, and web design services to CPG brands in food, beverage, wellness, and supplements, sold as fixed-price project packages via its website.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2B
- OfferingServices
What labelgurus does
LabelGurus is a US-based, founder-led design studio that delivers branding, packaging, label, and web design services exclusively to consumer packaged goods (CPG) brands in food, beverage, wellness, and supplements. The studio positions itself as a specialist rather than a generalist, with built-in regulatory compliance expertise across FDA, USDA, and TTB labeling requirements and a stated track record of 300+ completed projects and retail placements at Whole Foods, Erewhon, and Sprouts. Named customers are exclusively small and emerging consumer brands, including Modestman Brewing, Appalachian Mountain Brewery, 3 Daughters Brewing, Definitive Beer Co., 3 Brothers Winery, Nyxit, Well Nutraceuticals, Criss Rum Seltzer, The Hermit, Frolic Ice Cream, and Struesli Granola.
The product offering is organized into a four-tier published pricing ladder — The Launch Ready Package ($6,500), The Scale & Expand System (base $9,500), The Brand Glow-Up (from $12,500), and The Total CPG Identity (from $20,000) — plus a custom-quote Design Partner tier and à la carte services spanning Label Design, Brand Strategy, Packaging Design, Web Design, Branding, Graphic Design, and Compliance Support. The production stack is industry-standard: Adobe Creative Cloud (held as a Certified Professional Designer credential), Shopify Plus (for e-commerce builds), and Klaviyo (for email/lifecycle creative). There is no proprietary platform, no software product, no mobile app, and no API. AI/ML capabilities are not disclosed in any form.
The business model is one-time, fixed-price project engagements acquired via the company website through a structured quote request form and discovery call flow. Revenue is generated entirely from project fees with no disclosed retainer, subscription, or recurring revenue streams. Customer segments span early-stage CPG startups (primary), established CPG brands (secondary), and a minor channel of agencies and freelancers seeking collaboration. Geographic operations are US-focused despite the website framing services as globally available. The studio is privately held with no disclosed institutional investors, no parent company, and no management team beyond a single named founder contact (Mike, [email protected]).
labelgurus firmographics
Firmographics- Name
- labelgurus
- Legal name
- LabelGurus
- Website
- https://labelgurus.com
- Company type
- Private
- Operating status
- Operating
- Short description
- LabelGurus is a US-based, founder-led design studio that provides branding, packaging, label, and web design services to CPG brands in food, beverage, wellness, and supplements, sold as fixed-price project packages via its website.
- Ownership category
- akta.pro rank
labelgurus industry classification
Industry- Product category
- Branding and Packaging Design Services
- NAICS
- Graphic Design Services (541430), Packaging and Labeling Services (561910)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro industry
- Packaging Design & LabelingMedia, Entertainment & Sports/Advertising, Marketing & PR Services/Branding & Design (Brand Strategy, Graphic/Packaging)Packaging & Product Brand DesignPackaging & Brand Identity Creative AgenciesMedia, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)
Keywords
labelgurus business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Project-Based Design Services: LabelGurus generates revenue through fixed-price design project packages. Services include brand strategy, packaging design, label design, and web design delivered as one-time projects with defined deliverables and pricing tiers. Projects include The Launch Ready Package ($6,500), The Scale & Expand System ($9,500 base), The Brand Glow-Up (starting $12,500), and The Total CPG Identity (starting $20,000). Additional custom quote engagements handle unique project scopes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Launch Ready Package - $6,500 flat-rate for emerging brands needing retail-grade look |
| One time/ perpetual license | Pay-as-you-go | Scale & Expand System - Base $9,500 for established brands |
| One time/ perpetual license | Pay-as-you-go | Brand Glow-Up - Starting at $12,500 for brand modernization |
| One time/ perpetual license | Pay-as-you-go | Total CPG Identity - Starting at $20,000 for complete brand building |
| Other | Pay-as-you-go | Design Partner - Custom quote for defined scope projects |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
labelgurus product offering
Product offeringCore offering
LabelGurus is a full-service branding and packaging design studio serving consumer packaged goods (CPG) brands in food, beverage, wellness, and supplements. It sells fixed-price design project packages—including The Launch Ready Package ($6,500), The Scale & Expand System ($9,500), The Brand Glow-Up (starting $12,500), and The Total CPG Identity (starting $20,000)—plus a la carte design services such as label design, packaging design, brand strategy, web design, branding, and graphic design, with regulatory compliance (FDA, USDA, TTB) built into the design process.
Product overview
LabelGurus is a full-service branding and packaging design studio serving CPG brands in food, beverage, wellness, and supplements. The company operates a tiered service model combining packaged offerings (The Total CPG Identity, The Brand Glow-Up, The Scale & Expand System, The Launch Ready Package) with à la carte individual services (Label Design, Brand Strategy, Packaging Design, Web Design, Branding, Graphic Design) and Compliance Support. The core portfolio centers on five structured product tiers priced from $6,500 to $20,000+: The Launch Ready Package ($6,500) for emerging brands, The Scale & Expand System ($9,500) for established brands, The Brand Glow-Up (starting $12,500) for brand modernization, The Total CPG Identity (starting $20,000) for full 0→1 brand building, and The Design Partner for custom-scope projects.
Differentiator
Problem solved
Functional benefit
Products and services
- The Launch Ready Package A flat-rate packaged design service for emerging CPG brands and startups launching an MVP that need a professional, retail-grade look. Includes one flagship product label design, production-ready file handoff with dieline management, one 3D retail rendering, and full copyright ownership.
- The Scale & Expand System Most-popular packaged offering (base $9,500) for established CPG brands ready to dominate their category. Builds a scalable packaging design architecture including strategic brand architecture, multi-SKU optimization for up to 3 SKU variations, competitor strategy analysis, and omnichannel 3D renders for Shopify, Amazon, and wholesale catalogs.
- The Brand Glow-Up Packaged offering (starting at $12,500) for CPG brands that have outgrown DIY design. Includes professional refinement of logo, typography, and color palette; full packaging overhaul across the core product line; a brand style guide PDF; and a retail pitch kit with high-end mockups.
- The Total CPG Identity Foundational packaged offering (starting at $20,000) that builds a world-class CPG brand from the ground up, designed to attract investors and win retail shelf space. Includes a full visual identity suite (custom logo, brand marks, typography, color system), signature packaging design system, 10+ high-fidelity 3D renders, and brand copywriting and messaging.
- The Design Partner Custom-quoted design partner service for CPG projects with clearly defined scope and timeline. Clients submit project details via the website contact form and receive a tailored quote based on the defined deliverables.
- Label Design FDA, TTB, and USDA-compliant label design service for CPG brands that stands out on shelves and builds consumer trust through professional design execution.
- Packaging Design Award-winning packaging design service for CPG brands that drives purchase decisions and enhances brand equity, optimized for major retailer requirements and maximum shelf impact.
- Brand Strategy Strategic branding consulting focused on consumer psychology and buying behavior, positioning CPG products for premium market success and investor appeal.
- Branding Comprehensive visual branding service covering logo design, custom typography, color systems, and brand marks for CPG brands.
- Web Design Website design and development service for CPG brands, including Shopify-powered e-commerce sites.
- Compliance Support Expert guidance through complex food, beverage, and supplement regulations, including FDA, USDA, and TTB requirements, integrated into the LabelGurus design process to reduce costly revisions.
Companies that use labelgurus
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles3 records
labelgurus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
labelgurus partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Adobe Creative CloudcoreAdobe Creative Cloud Certified Professional Designer designation. LabelGurus employs Adobe-certified designers using Creative Cloud tools for design production.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
labelgurus competitors and assessment
Company assessmentDirect peers
- Moxie Sozo: Independent branding and packaging design agency with deep CPG focus across food, beverage, and supplements. Directly comparable as a mid-sized creative studio competing for similar emerging-brand and craft CPG engagements.
- Pearlfisher: Global branding and packaging design agency with a strong CPG and consumer goods portfolio. Comparable as a competing packaging design specialist serving premium consumer brands across food, beverage, and beauty.
- Studio One Eleven: Consumer packaging and brand design firm working with CPG clients across food, beverage, and household. Comparable as a competing boutique packaging design partner for emerging and established brands.
- Stranger & Stranger: Premium label and packaging design agency specializing in wine, spirits, and craft beverages. Highly comparable to LabelGurus' beverage/craft beer/wine/spirits label work and premium positioning.
- CF Napa Brand Design: Boutique packaging and branding agency focused on wine, spirits, and food CPG brands. Directly comparable in target customer (CPG beverage/food) and service mix (label, packaging, brand identity).
- Chase Design Group: Consumer packaging and branding design studio serving CPG brands across food, beverage, household, and personal care. Directly comparable in service scope (packaging, branding, structural design) and customer base (mid-market and emerging CPG).
- JDO (John Doe One): Independent consumer branding and design agency serving global CPG and FMCG brands. Comparable in offering packaging design, brand identity, and visual systems to consumer goods clients.
Broad incumbents
- Bulletproof (Brand Agency): Established independent creative and branding agency with notable CPG and food/beverage packaging work. Larger and broader portfolio than LabelGurus but competes for the same emerging-brand packaging briefs.
- Landor & Fitch: Large global brand consulting and design firm with a substantial CPG packaging practice. Overlaps with LabelGurus' packaging and brand identity services but operates at enterprise scale across many industries.
- Lippincott: Global brand strategy and design consultancy with CPG clients. Comparable at the brand identity and packaging design layer but serves primarily enterprise clients across industries.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
labelgurus social profiles
Digital presencelabelgurus compliance and trust
Trust signalCompliance1 record
labelgurus financial estimates
Financial estimateRevenue estimate
Valuation estimate
labelgurus leadership team
Management profileNumber of profiles
Profiles1 record
labelgurus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
labelgurus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about labelgurus
What does labelgurus do?
LabelGurus is a full-service branding and packaging design studio serving consumer packaged goods (CPG) brands in food, beverage, wellness, and supplements. It sells fixed-price design project packages—including The Launch Ready Package ($6,500), The Scale & Expand System ($9,500), The Brand Glow-Up (starting $12,500), and The Total CPG Identity (starting $20,000)—plus a la carte design services such as label design, packaging design, brand strategy, web design, branding, and graphic design, with regulatory compliance (FDA, USDA, TTB) built into the design process.
Is labelgurus a public or private company?
labelgurus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was labelgurus founded?
labelgurus was founded in -1.
How does labelgurus make money?
One revenue line is on record: project-Based Design Services.
Who are labelgurus's main competitors?
Direct peers on record are Moxie Sozo, Pearlfisher, Studio One Eleven, Stranger & Stranger, CF Napa Brand Design, Chase Design Group and JDO (John Doe One). Broad incumbents are Bulletproof (Brand Agency), Landor & Fitch and Lippincott.
Does labelgurus have an API?
No public API is recorded for labelgurus.
What industry is labelgurus in?
labelgurus's product category is Branding and Packaging Design Services. Its primary akta.pro industry code is MPAAAEAD, Packaging Design & Labeling, with a secondary code of BPAFAEAG, Packaging & Product Brand Design. Its NAICS code is 541430 and its SIC code is 7330.