limocar
Limocar is a Transdev Canada subsidiary that operates an intercity bus service between Sherbrooke and Montreal, Quebec, with 30 daily Express Line departures serving 25 municipalities and approximately 15,000 passengers per month.
- Company typePrivate
- Founded-
- HeadquartersSherbrooke, Canada
- Headcount—
- GTM typeB2C
- OfferingServices
What limocar does
Limocar is a privately held intercity bus service operated by Transdev Canada, providing scheduled transportation between Sherbrooke and Montreal, Quebec, across 25 municipalities in the Eastern Townships and Greater Montreal regions. The network runs approximately 30 daily Express Line departures (covering ~3,000 km per day in roughly 2 hours end-to-end using a reserved bus lane toward Montreal), supplemented by a Local Line that serves intermediate stops and, as of April 2026, operates on weekends only due to low weekday ridership. The company carries roughly 15,000 passengers per month and supports dedicated accessibility, incentive parking at Autoparc 74 and Magog, and group charter rentals (23–52 seats) for events, schools, and conferences.
The technology stack is composed of third-party integrations rather than proprietary infrastructure: Betterez powers online ticketing, seat reservation, and pass management; Zenbus provides real-time bus tracking through its mobile and web apps; the LINK app (Cityway) handles Transport on Demand bookings in Brome-Missisquoi; and CIS Transport underpins the charter quote portal. Free on-board Wi-Fi is offered across the fleet, and multimodal integration with the REM light rail network at the Brossard station (launched December 2023) allows passengers to connect onward into downtown Montreal.
Limocar's revenue is generated primarily through passenger ticket sales, with monetization spread across Regular, Student, Club 60 (seniors), and Child fare tiers; monthly subscription passes offering approximately 60% savings versus regular fares; 10-ticket booklets (20% off, 365-day validity); and a charter transportation line. Tickets are sold direct-to-consumer through limocar.ca, by phone, and at authorized resellers including Couche-Tard, Petro-Canada, and several dépanneurs. Pricing actions — a 20% increase in May 2024 (the first since 2017), a 2.7% increase in March 2025, and the February 2025 launch of dynamic Basic/Flexible fare classes — have shifted the model toward yield management. Ownership and strategic direction rest with Transdev Canada.
limocar firmographics
Firmographics- Name
- limocar
- Legal name
- Limocar Estrie inc.
- Website
- https://limocar.ca
- Company type
- Private
- Operating status
- Operating
- Short description
- Limocar is a Transdev Canada subsidiary that operates an intercity bus service between Sherbrooke and Montreal, Quebec, with 30 daily Express Line departures serving 25 municipalities and approximately 15,000 passengers per month.
- Ownership category
- akta.pro rank
limocar industry classification
Industry- Product category
- Intercity Bus Transportation
- NAICS
- Interurban and Rural Bus Transportation (485210)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- National Intercity Coach Operators (Scheduled Network) (THAIADAA)
- akta.pro secondary industries
- Economy/Conventional Scheduled Intercity Bus Services (THAIADAE), Motorcoach (Intercity) Bus Leasing/Rental (TLABADAA)
Keywords
Where limocar is headquartered
LocationHeadquarters
- HQ city
- Sherbrooke
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
limocar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Passenger Ticket Sales: Limocar generates revenue primarily from the sale of individual and round-trip bus tickets between Sherbrooke and Montreal, serving 25 municipalities across the Eastern Townships and Montreal. Tickets are sold online, by phone, and at authorized points of sale.
- Monthly Passes: Unlimited travel monthly passes offering approximately 60% savings compared to regular fares, providing recurring revenue from frequent commuters and intercity workers.
- 10-Ticket Booklets: Booklets of 10 tickets offering approximately 20% discount off regular one-way fares, valid for 365 days from purchase.
- Charter Transportation Services: Charter bus rentals for group outings, conferences, school activities, and events. Vehicles available from 23 to 52 seats, with service restricted to specific originating cities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Regular adult one-way and round-trip fares for travel between Sherbrooke and Montreal |
| Transaction based/ take rate | Pay-as-you-go | 15% discount on regular fare for students with valid student ID |
| Transaction based/ take rate | Pay-as-you-go | Club 60: 15% discount for adults aged 60 and over, 20% additional discount on 10-ticket booklets |
| Transaction based/ take rate | Pay-as-you-go | Children under 5 travel free; children aged 5-12 receive reduced fare with 10% off round trips |
| Subscription | Monthly | Unlimited monthly travel pass offering approximately 60% savings vs regular adult fare |
| One time/ perpetual license | Pay-as-you-go | Booklet of 10 tickets at approximately 20% discount off regular one-way fare |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
limocar product offering
Product offeringCore offering
Limocar operates scheduled interurban bus service connecting Sherbrooke and Montreal across 25 municipalities in Quebec's Eastern Townships, with 30 daily departures and approximately 15,000 passengers per month. The company sells individual tickets, monthly passes, and 10-ticket booklets online, by phone, and through authorized retailers, and supplements passenger service with charter bus rentals and an on-demand transport service in Brome-Missisquoi.
Product overview
Limocar is an interurban bus transportation service operated by Transdev Canada, offering scheduled coach service between Sherbrooke and Montreal with over 25 daily departures. The core product portfolio consists of the Express Line (fast service with reserved lane access to Montreal) and Local Line (weekend-only service to intermediate stops). Ticket products include Regular, Student, Club 60 (senior), and Child fares, with fare classes split into Basic (discounted, non-changeable) and Flexible (modifiable) options. Prepaid travel products include the Monthly Pass (unlimited rides at ~60% discount) and 10 Ticket Booklet (20% discount on regular fares). Ancillary services include Charter Transportation (23-52 seat vehicle rental), Transport on Demand (TOD) in Brome-Missisquoi via LINK app, incentive parking at select stations, free on-board Wi-Fi, bicycle transport ($15 on express line), and real-time bus tracking via Zenbus integration. Digital booking is handled through Betterez platform for online ticketing and seat reservations.
Differentiator
Problem solved
Functional benefit
Products and services
- Express Line Scheduled interurban bus service running approximately 25-30 departures daily between Sherbrooke and Montreal in about 2 hours, using a dedicated reserved lane into Montreal to bypass traffic congestion. Designed for time-sensitive commuters and intercity travelers.
- Local Line Local bus service connecting intermediate stops between Sherbrooke and Montreal, using white minibus, black Sprinter, or red Limocar Coach depending on demand. Available on weekends only as of April 2, 2026 due to low weekday ridership.
- Monthly Pass Subscription product providing unlimited travel in any direction between Sherbrooke and Montreal for an entire calendar month at approximately 60% discount versus regular adult fare. Includes 4 incentive parking benefits for the passholder's car. Designed for frequent daily commuters.
- 10 Ticket Booklet Prepaid bundle of 10 tickets offering approximately 20% discount off regular one-way fares, valid for 365 days from purchase date and usable in either direction. Additional discounts apply for students and seniors (Club 60).
- Charter Transportation Private bus rental service for groups, conferences, school activities, and events, with vehicles ranging from 23 to 52 seats. Charter trips must originate from eligible cities including Sherbrooke, Magog, and Bromont, and are quoted through the CIS Transport booking platform.
- Transport on Demand (TOD) On-demand minibus service launched in June 2024 covering the entire Brome-Missisquoi MRC territory, connecting passengers to and from regular Limocar stops. Reservations are made via the LINK app or online up to 7 days in advance, with a fixed fee of $15 per passenger or $30 round trip.
- Online Ticket Booking Platform Digital self-serve ticketing service powered by the Betterez platform, enabling passengers to purchase single tickets, modify reservations, reserve seats, and manage monthly passes and 10-ticket booklets online through limocar.ca.
- Basic and Flexible Fare Classes Dynamic fare class system introduced in February 2025 that splits ticket inventory into Basic class (non-changeable, discounted up to 30% on less popular departures) and Flexible class (modifiable up to one year from purchase date), enabling price-sensitive demand management.
Quantifiable outcome
- 30 departures per day between Sherbrooke and Montreal
- +4 more outcomes
Companies that use limocar
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
limocar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
limocar partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered moderate, core and minor.
- ZenbusmoderateZenbus is a real-time bus tracking application partner that allows Limocar passengers to see the live location of their bus. The partnership enhances passenger experience by providing real-time arrival information at all stops. Available via mobile app (Google Play and App Store) and web browser.
- Transdev CanadacoreLimocar is an interurban bus service operated by Transdev Canada. Transdev Canada is a major international transportation company committed to providing fast, reliable, and punctual transport, sustainable mobility solutions, innovation, and efficiency. Limocar by Transdev Canada inc. is the legal operating entity.
- BetterezmoderateBetterez is the ticketing and booking technology platform used by Limocar for online ticket purchases, seat reservations, and pass management (monthly passes, 10-ticket booklets). Handles the purchase module and reservation system at limocar.betterez.com.
- REM (Réseau Express Métropolitain)moderateLimocar provides bus connections to the REM's Brossard station, enabling passengers from Sherbrooke and Eastern Townships to connect to the REM light rail network serving downtown Montreal. Three departures per day link Sherbrooke, Magog, and Bromont to the REM and DIX30 shopping center. Service launched December 1, 2023.
- Couche-TardminorCouche-Tard convenience stores serve as authorized point-of-sale locations for Limocar tickets at multiple locations across the network including Granby, Magog Sortie 115, and Saint-Césaire. Also provides parking stickers for incentive parking at the Magog Couche-Tard rest stop.
- CIS TransportminorCIS Transport provides the charter transportation booking platform for Limocar, enabling group bookings through a dedicated web portal at my.cistransport.co for vehicles of 23 to 52 seats.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
limocar competitors and assessment
Company assessmentDirect peers
- Orléans Express: Long-established Quebec intercity bus operator connecting Montréal with Québec City, Sherbrooke, Trois-Rivières and other regional cities. Most directly comparable peer: operates scheduled motorcoach service on overlapping intercity corridors in the same Quebec market with similar fare class structure.
- FlixBus (Flix SE): Europe-originated long-distance bus and coach network that has expanded into Canada (including Quebec). Comparable as a scheduled intercity coach operator with strong digital booking, dynamic pricing, and an asset-light operator model.
Broad incumbents
- Exo (Réseau de transport métropolitain): Greater Montréal regional transit authority operating commuter rail, buses, and paratransit across the metropolitan periphery. Comparable as a multi-modal passenger ground transport provider serving similar commuter flows between exurban areas and Montréal.
- Keolis Canada: Canadian subsidiary of global mobility operator Keolis Group, operating transit and intercity services including school and charter bus. Comparable as a large international transportation operator active in Quebec with similar capabilities to Transdev.
- Megabus (Coach USA): North American intercity coach operator with prior Canadian service. Comparable as a scheduled long-distance bus competitor with a digital-first booking model and similar customer segment (price-sensitive intercity travelers).
Others
- Transdev Canada: Parent operator of Limocar and one of Canada's largest private mobility operators. Relevant as the corporate parent, sharing fleet, operational, and procurement capabilities; not a direct competitor but a controlling entity.
- Réseau express métropolitain (REM): Montréal automated light rail network currently under phased expansion. Limocar's integration partner at Brossard station; relevant as both a complementary intermodal connection and a long-term competitive threat for east-end intercity trips.
Regional players
- Réseau de transport de Longueuil (RTL): Public transit operator serving the South Shore of Montréal, including Longueuil — a key Limocar stop and connection hub. Comparable as a regional passenger ground transport operator feeding into the same commuter corridors.
- Société de transport de Montréal (STM): Public transit operator for the Island of Montréal (bus, metro). Comparable as a regional passenger ground transport provider feeding the same commuter flows; Limocar passengers terminate within STM's metro network.
- Autobus Idéal / Groupe La Québécoise: Quebec-based school, charter, and intercity bus operator. Comparable as a regional motorcoach operator active in Quebec with charter and scheduled services that compete for group and corridor demand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
limocar social profiles
Digital presencelimocar compliance and trust
Trust signalCompliance1 record
limocar financial estimates
Financial estimateRevenue estimate
Valuation estimate
limocar leadership team
Management profileNumber of profiles
Profiles1 record
limocar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
limocar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about limocar
What does limocar do?
Limocar operates scheduled interurban bus service connecting Sherbrooke and Montreal across 25 municipalities in Quebec's Eastern Townships, with 30 daily departures and approximately 15,000 passengers per month. The company sells individual tickets, monthly passes, and 10-ticket booklets online, by phone, and through authorized retailers, and supplements passenger service with charter bus rentals and an on-demand transport service in Brome-Missisquoi.
Is limocar a public or private company?
limocar is a private company. It is classified as corporate owned and is currently operating.
When was limocar founded?
limocar was founded in -1.
Where is limocar based?
limocar is headquartered in Sherbrooke, Canada, in the North America region.
How does limocar make money?
Four revenue lines are on record. Passenger Ticket Sales are the primary driver. The others are monthly Passes, 10-Ticket Booklets and charter Transportation Services.
Who are limocar's main competitors?
Direct peers on record are Orléans Express and FlixBus (Flix SE). Broad incumbents are Exo (Réseau de transport métropolitain), Keolis Canada and Megabus (Coach USA). Others are Transdev Canada and Réseau express métropolitain (REM). Regional players are Réseau de transport de Longueuil (RTL), Société de transport de Montréal (STM) and Autobus Idéal / Groupe La Québécoise.
Does limocar have an API?
No public API is recorded for limocar.
What industry is limocar in?
limocar's product category is Intercity Bus Transportation. Its primary akta.pro industry code is THAIADAA, National Intercity Coach Operators (Scheduled Network), with a secondary code of THAIADAE, Economy/Conventional Scheduled Intercity Bus Services. Its NAICS code is 485210 and its SIC code is 4100.