Páginas Amarillas

What Páginas Amarillas does

Páginas Amarillas is a Latin American commercial business directory platform operating under the corporate entity Guru Soluciones. Founded in 1970 and headquartered in Lima, Peru, the platform allows users to search for businesses, products, and services by location and category across 11 Latin American countries, including Peru, Argentina, Chile, Colombia, Ecuador, El Salvador, Guatemala, Nicaragua, and Panama. The platform is described as the largest commercial directory in Latin America, supported by 50+ years of brand presence and multi-country coverage. A sister site, Páginas Blancas, serves the residential/people-search vertical in Peru.

The underlying product is a web-based directory accessible from any device, delivered through country-specific localized sites. Businesses register and manage their listings through a self-serve model on the Guru platform. The broader Guru Soluciones portfolio extends the core directory with adjacent digital services for SMBs: gurú Go for online presence management, Web a Medida for custom website development, Tienda Online for e-commerce storefronts, and gurú Conecta for customer engagement and business connectivity. Social media management services are also offered. Pricing is not publicly disclosed; customer support is handled via a dedicated email channel.

The business model is subscription-based recurring revenue from business directory listings, supplemented by add-on digital services sold to the same SMB customer base. The go-to-market is product-led and self-serve, targeting the long tail of small and medium enterprises (PyMEs) across Latin America with a horizontal segmentation approach. The company is privately held with no disclosed institutional investors, funding rounds, M&A activity, executive leadership, or headcount data.

Name

Páginas Amarillas

Legal name

Guru Soluciones

Website

https://paginasamarillas.com.pe

Company type

Private

Founded year

1970

Operating status

Operating

Short description

Páginas Amarillas, operated by Guru Soluciones, is a Latin American online business directory platform serving SMBs across 11 countries. Founded in 1970 and headquartered in Peru, it offers searchable commercial listings and adjacent digital services including websites, e-commerce, and customer engagement tools.

Ownership category

akta.pro rank

Product category

Online Business Directory

NAICS

Web Search Portals and All Other Information Services (519290), Web Search Portals and All Other Information Services (51929), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAMAAAE

Local Search & Business Directories

Business & Public Services/Web, Mobile & Digital Platforms/Search, Discovery & Web Portals

SECONDARYBPAMANAD

POI, Local Listings & Business Directory Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Maps, Location & Navigation Platforms

Keywords

• Online business directory
• Commercial listings platform
• Business search services
• SME marketing solutions
• Latin America directories

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Business Directory Listings: Core directory listing services for businesses to be found by potential customers. Businesses can register their companies to appear in search results by location and category.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Páginas Amarillas operates an online commercial directory platform where businesses register their companies to appear in search results by location and category, while consumers search for local companies, products, and services. The platform is the largest commercial directory in Latin America, spanning 11 countries, and is powered by the Guru Soluciones suite of digital services including gurú Go, Web a Medida, Tienda Online, and gurú Conecta.

Product overview

Páginas Amarillas is a business-to-consumer (B2C) and business-to-business (B2B) commercial directory platform that operates as the largest business directory in Latin America, serving 11 countries. The core offering is the Páginas Amarillas directory, which enables users to search for businesses quickly and easily from any location and device. The platform is powered by gurú Soluciones, which provides supplementary digital services including gurú Go for online presence management, Web a Medida for custom web development, Tienda Online for e-commerce capabilities, and gurú Conecta for business connectivity. The platform also operates sister sites such as Páginas Blancas for residential listings.

Differentiator

Problem solved

Functional benefit

Brands

• Páginas Blancas: A white pages directory service for Peru

Products and services

• Páginas Amarillas Directory The flagship online commercial directory listing companies, products, and services searchable by location and category across 11 Latin American countries. For SMBs seeking visibility and consumers looking for local businesses.
• gurú Go

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Yelp: Online local business directory and review platform connecting consumers with nearby businesses. Highly comparable to Páginas Amarillas as a horizontal web-based business discovery platform monetized through enhanced listings for SMEs.
• JustDial: India-based local search and business directory platform offering listings, B2B marketplace, and SME digital services. Closely mirrors Páginas Amarillas' model of horizontal directory plus ancillary paid services for small businesses.
• Kompass: Global B2B directory and company search platform with multi-country coverage. Directly comparable as a paid, country-by-country business directory serving SMEs and B2B buyers.
• Europages: European B2B business directory operating across multiple countries with subscription-based listings. Comparable regional/multi-country directory model aimed at SME discoverability.
• ThomasNet: North American B2B industrial and commercial directory with paid listings. Comparable as a long-running, multi-category business directory monetized via SME subscriptions.
• Hotfrog: Free global business directory with local country sites, similar to Páginas Amarillas' per-country directory network. SME-focused listings and local search overlap directly.

Broad incumbents

• Google Business Profile: Google's free local business listing and discovery product embedded in Search and Maps. A broad incumbent in local business discovery that competes for the same SME attention and consumer search demand across Páginas Amarillas' 11 LatAm markets.
• Tripadvisor: Large-scale horizontal discovery platform monetized through enhanced business listings and advertising. Comparable as an incumbent directory-style platform with multi-country presence and SME-facing paid features.
• Solocal (PagesJaunes): European operator of the PagesJaunes directory network, with a legacy print-to-digital transition similar to Páginas Amarillas. Comparable as a multi-country directory incumbent that has digitized SME marketing offerings.

Regional players

• SeLoger: French online real estate and local services directory operating in a distinct geography but using a comparable subscription-based listing model for SMBs. Relevant regional comparator for directory monetization mechanics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/news-monitor-s-a-c-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Páginas Amarillas