3rd Law Dance/Theater

What 3rd Law Dance/Theater does

3rd Law Dance/Theater is a Boulder, Colorado-based nonprofit contemporary dance and theater company founded in 2001, operating under a creative philosophy inspired by Newton's Third Law of Motion. The organization runs three core programs: (1) the Dance for Parkinson's / In Motion Project (D4PD), which delivers free gentle-movement classes to people living with Parkinson's disease and other mobility challenges, offered in-person at multiple Boulder venues (Frequent Flyers Aerial Dance Studio, The Dairy Arts Center, West Age Well Center, BCH-Della Cava Family Medical Pavilion) and globally online via Zoom, including a Spanish-language track called 'Danza Para Todos'; (2) ongoing Monday and Friday open company technique classes for intermediate and advanced dancers at Frequent Flyers Aerial Dance Studio; and (3) critically acclaimed mainstage productions, including the 2025 immersive site-specific work 'Uncontainable,' a co-production with The Catamounts staged inside shipping containers at the former Macy's parking garage at 29th Street Mall in Boulder.

The company has no proprietary technology platform; its digital footprint is limited to a WordPress website (3rdlaw.org), Facebook and Instagram presence, an email mailing list, and Zoom for online class delivery. Reach and engagement are built on earned media (Onstage Colorado, Daily Camera) and word-of-mouth referrals rather than paid acquisition.

The business model is a donor- and grant-funded nonprofit operating stack. Revenue streams include performance ticket sales (one-time), individual donations including multi-year sustaining donors (recurring), community grants — most notably a Parkinson's Foundation community grant underwriting the free D4PD program — and a planned-giving/legacy program. The D4PD program is provided free to all participants, removing it as a direct revenue source and making the Parkinson's Foundation grant the single most consequential funding relationship. The company is independently operated with no parent company, no equity funding, and no disclosed headcount, consistent with a small Boulder-metro arts nonprofit.

Name

3rd Law Dance/Theater

Legal name

3rd Law Dance Theater

Website

https://3rdlaw.org

Company type

Private

Founded year

2001

Operating status

Operating

Short description

3rd Law Dance/Theater is a Boulder, Colorado nonprofit contemporary dance company, founded in 2001, that produces mainstage performances, runs weekly technique classes, and delivers free Dance for Parkinson's classes in-person and online via Zoom, including Spanish-language sessions.

Ownership category

akta.pro rank

Product category

Performing Arts & Dance Education

NAICS

Dance Companies (711120)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Contemporary & Modern Dance (MPAGADAB)

akta.pro secondary industries

Dance Theatre (Narrative/Experimental) (MPAGADAC), Dance Performances (THAJAFAD), Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD)

Keywords

• Contemporary dance performances
• Professional dance classes
• Parkinson's movement therapy
• Immersive theater productions
• Community dance programs

GTM type

B2C

Offering type

Services

Revenue model

1. Performance ticket sales: Revenue from selling tickets to dance/theater productions and performances such as 'Uncontainable' with The Catamounts.
2. Individual donations: Sustained donor contributions from individuals who support the organization at higher levels or commit for three or more years. Includes named donors and anonymous donors.
3. Community grants: Grant funding from organizations like the Parkinson's Foundation supporting the Dance for Parkinson's program (classes provided free to participants).
4. Planned giving: Legacy giving program for long-term donor support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

3rd Law Dance/Theater is a Boulder, Colorado-based contemporary/modern dance company that produces critically acclaimed mainstage performances (including immersive, site-specific works in unconventional venues) and offers recurring dance technique classes for intermediate/advanced dancers. It also operates the Dance for Parkinson's / In Motion Project, providing free gentle movement classes for people with Parkinson's and other mobility challenges, both in-person at multiple Boulder partner venues and online via Zoom, including Spanish-language sessions (Danza Para Todos).

Product overview

3rd Law Dance/Theater is a critically acclaimed contemporary/modern dance company founded in 2001, based in Boulder, Colorado. The company operates as a single unified organization offering three core programs: (1) the Dance for Parkinson's/In Motion Project, providing free gentle movement classes for people with Parkinson's and mobility challenges both in-person and online; (2) Open Company Classes held Monday and Friday mornings for intermediate/advanced dancers; and (3) Mainstage Performances featuring original contemporary dance works, including collaborative productions with other artists and companies. The company does not operate a software product or technology platform.

Differentiator

Problem solved

Functional benefit

Brands

• D4PD / In Motion Project: Dance for Parkinson's program offering gentle movement classes for people living with Parkinson's and other mobility challenges

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• The CatamountscoreStrategic or Co-development PartnerCollaborative production partnership for the immersive dance/theater experience 'Uncontainable,' performed in a parking garage at 29th Street Mall in Boulder. Both companies create innovative site-specific work together, with The Catamounts bringing their theatrical expertise alongside 3rd Law's dance capabilities.
• Parkinson's FoundationcoreOthersCommunity grant funding the free Dance for Parkinson's/In Motion Project classes. The Parkinson's Foundation provides financial support that enables 3rd Law to offer all D4PD classes at no cost to participants.
• Frequent Flyers Aerial Dance StudiocoreOthersVenue partner hosting ongoing Monday and Friday open company technique classes (10-11:30 AM) at their Boulder location (3022 Sterling Circle, Suite 150).
• The Dairy Arts CentercoreOthersVenue partner hosting Dance for Parkinson's classes (Boulder Ballet Studio 2) and other programming. Located at 2590 Walnut Street, Boulder.
• West Age Well CentercoreOthersHealthcare/community partner hosting Dance for Parkinson's classes at their Boulder location (909 Arapahoe Avenue).
• BCH-Della Cava Family Medical PavilioncoreOthersHealthcare facility partner hosting Dance for Parkinson's classes at their Boulder campus (4801 Riverbend Rd).
• Boulder Community HealthminorOthersHealthcare system whose campus (Della Cava Pavilion) hosts Dance for Parkinson's programming.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pilobolus: Renowned contemporary dance company known for innovative, site-specific and shadow-based work; highly comparable as a touring contemporary/modern dance troupe producing experimental performances.
• Mark Morris Dance Group: Brooklyn-based contemporary dance company that originated the Dance for PD program; directly comparable as a professional contemporary dance company running a Parkinson's-focused community dance program alongside mainstage performances.
• Martha Graham Dance Company: Iconic American modern dance company performing the Graham repertoire and new works; comparable as a long-established modern dance organization producing contemporary mainstage work and education programs.
• David Taylor Dance / David Taylor's Zikr Dance Ensemble: Colorado-based contemporary dance company producing original modern dance works; comparable as a regional contemporary dance peer operating in the same geographic market.

Regional players

• Boulder Ballet: Professional ballet company based in Boulder, CO; comparable as a Boulder-based dance organization sharing venue partners (e.g., Dairy Arts Center) and local audience.
• Frequent Flyers Aerial Dance: Boulder-based aerial and contemporary dance studio hosting 3rd Law's open company classes; comparable as a regional dance-training and performance organization sharing the Boulder market.
• Colorado Ballet: Major professional ballet company based in Denver; comparable as a Colorado-based professional dance company that competes for the same regional audiences, donors, and venue partnerships.

Emerging players

• The Catamounts: Boulder-based experimental theater company that co-produced 'Uncontainable' with 3rd Law; comparable as a small experimental performance ensemble producing site-specific, collaborative work in the Boulder market.
• Rennie Harris Puremovement: Philadelphia-based contemporary hip-hop/street dance company with strong education and community programs; comparable as a contemporary dance company that integrates community engagement alongside touring performances.

Broad incumbents

• Alvin Ailey American Dance Theater: Large, established American modern dance company with extensive education and community programs; comparable as a broader modern dance incumbent with a national footprint and major institutional funding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/128291918440
• Facebookfacebook.com/128291918440
• Instagraminstagram.com/3rdlawdancetheater
• LinkedInlinkedin.com/company/3rd-law-dance-theater

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3rd Law Dance/Theater