360 research
360 Research is a Brussels-based boutique market research and customer experience consultancy serving enterprise brands, SMEs and startups in Belgium and Europe via panel-based and online research methodologies, with a small team and supplementary freelance consultants.
- Company typePrivate
- Founded-
- HeadquartersBrussels, Belgium
- Headcount—
- GTM typeB2B
- OfferingServices
What 360 research does
360 Research (legal entity 360 RESEARCH SCS) is a privately-held, Brussels-based market research and customer experience consultancy operating as a Belgian limited partnership (SCS), registered under VAT BE0897511504. The firm delivers a portfolio of research services spanning UX research, brand strategy, media and advertising research, concept and product testing, mobility research, employer branding research, customer experience consulting, and online market research. Methodology is built around the proprietary 360 Research Access Panel, which combines panel-based recruitment with social media targeting on Facebook, YouTube and Google, and is supported by established survey tooling (Qualtrics, Webropol) and CRM integration (Salesforce).
The company is organized as a boutique consultancy with five core team members — Philip Brower (Co-Founder), Angela Doe (Designer), John Naker (Developer), Sara Posh (Marketing) and Guy Sauvage (Consultant) — supplemented by freelance Brand Strategy and Customer Experience consultants. Revenue derives primarily from professional services fees for consulting engagements with brands, companies, SMEs and startups, complemented by a small online shop selling digital research templates (Agency Briefing at €10 and Canvas 2 at €50). Named enterprise clients include L'Oréal Paris, Hill+Knowlton Strategies and Deutsche; SME and startup clients are also targeted, leveraging the Belgian 'prime à la consultance' subsidy of up to 60%. Distribution is sales-led via direct outreach, a website contact form, phone and email, supported by content marketing through the firm's blog, social media channels and email newsletter. The firm claims over two decades of operating experience and shows no evidence of external investment, M&A activity, or AI/ML capabilities.
360 research firmographics
Firmographics- Name
- 360 research
- Legal name
- 360 RESEARCH SCS
- Website
- https://360research.be
- Company type
- Private
- Operating status
- Operating
- Short description
- 360 Research is a Brussels-based boutique market research and customer experience consultancy serving enterprise brands, SMEs and startups in Belgium and Europe via panel-based and online research methodologies, with a small team and supplementary freelance consultants.
- Ownership category
- akta.pro rank
360 research industry classification
Industry- Product category
- Market Research & Customer Experience Consulting
- NAICS
- Marketing Research and Public Opinion Polling (54191), Marketing Consulting Services (541613), Advertising Agencies (541810)
- SIC
- Services-Management Consulting Services (8742), Services-Advertising (7310)
- akta.pro primary industry
- Market Research & Consumer Insights (BPAHALAA)
- akta.pro secondary industry
- Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB)
Keywords
Where 360 research is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
360 research business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Market Research Services: Fees charged for conducting market research studies including consumer surveys, panel studies, online focus groups, and social media research for brands, companies, SMEs, and startups.
- Customer Experience Consulting: Consulting services across Customer Experience, Customer Insights, Brand Strategy, Advertising, Media, and Digital Marketing.
- Digital Products / Templates: Sale of digital products and templates through their online shop, including items such as Agency Briefing Canvas and Canvas 2 products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Agency Briefing Canvas - digital product template |
| One time/ perpetual license | Pay-as-you-go | Canvas 2 - digital product |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
360 research product offering
Product offeringCore offering
360 Research is a Brussels-based market research and customer experience consultancy that delivers consumer and B2B insights through online surveys, internet panel research, online focus groups, online communities, and social media-based audience recruitment. Its service portfolio spans UX research, brand strategy, media & advertising research, concept & product testing, mobility/transportation research, employer branding research, and customer experience consulting. The firm also sells a small set of digital templates (e.g., Agency Briefing Canvas, Canvas 2) through its online shop.
Product overview
360 Research is a market research and customer experience consulting firm offering a portfolio of research services. The core offering consists of specialized research services including UX Research, Brand Strategy, Media & Advertising Research, Concept & Product Testing, Mobility Research, Employer Branding Research, Customer Experience Services, and Market Research Services. These services are delivered through consumer surveys, online panels, dedicated online communities, and various qualitative and quantitative research methodologies. The company operates primarily as a consulting firm providing research solutions rather than a software product platform.
Differentiator
Problem solved
Functional benefit
Products and services
- UX Research User Experience research services including qualitative and quantitative measures, user behavior understanding, personas development, user journey mapping, concept testing, design thinking, focus groups, online communities, card sorting, and usability tests.
- Brand Strategy Brand strategy and brand research services including brand strategy planning, brand vision and purpose development, brand positioning, campaign performance testing, and brand guidelines creation.
- Media & Advertising Research Media research services covering advertising effectiveness, consumer barometer, creative concept evaluation, consumer profiling, campaign effectiveness, reputation tracking, and owned/earned/paid media evaluation.
- Concept & Product Testing Innovation and product development research including concept testing, segment analysis, price sensitivity testing (Van Westendorp, Conjoint, Monadic Testing), design thinking, product optimization, qualitative research, and pre/post-test evaluation.
- Mobility Research Mobility and public transportation research covering travel experience, transit surveys, origin/destination surveys, Mobility-as-a-Service, transport on demand, fares & ticketing, contactless payment, safety perception surveys, cycling & walking, and environmental issues.
- Employer Branding Research Employer branding research including brand equity research, employee engagement, employee satisfaction, employee NPS, employee brand perception, and voice of the employee studies.
- Customer Experience Consulting Customer experience consulting including CX strategy development, customer journey mapping, personas development, voice of customer programs, customer satisfaction (CSAT), NPS measurement, and organizational CX adoption.
- Market Research Services Online market research services using web-based surveys, email surveys, internet panel research, social media research, online communities, and focus groups for consumer and B2B insights.
- Agency Briefing Canvas (Digital Product) Digital product template (Agency Briefing Canvas) sold via the 360 Research online shop for EUR 10.00 as a one-time perpetual license.
- Canvas 2 (Digital Product) Digital product (Canvas 2) sold via the 360 Research online shop for EUR 50.00 as a one-time perpetual license.
Quantifiable outcome
- Access to millions of consumers through digital media and partnerships via the 360 Research Access Panel
- +1 more outcomes
Companies that use 360 research
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
360 research technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
360 research partnerships and signals
Strategic signalScale indicators2 records
Recent moves1 record
Expansion highlights5 records
360 research competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
360 research social profiles
Digital presence360 research financial estimates
Financial estimateRevenue estimate
Valuation estimate
360 research leadership team
Management profileNumber of profiles
Profiles5 records
360 research funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
360 research M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 360 research
What does 360 research do?
360 Research is a Brussels-based market research and customer experience consultancy that delivers consumer and B2B insights through online surveys, internet panel research, online focus groups, online communities, and social media-based audience recruitment. Its service portfolio spans UX research, brand strategy, media & advertising research, concept & product testing, mobility/transportation research, employer branding research, and customer experience consulting. The firm also sells a small set of digital templates (e.g., Agency Briefing Canvas, Canvas 2) through its online shop.
Is 360 research a public or private company?
360 research is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 360 research founded?
360 research was founded in -1.
Where is 360 research based?
360 research is headquartered in Brussels, Belgium, in the Europe region.
How does 360 research make money?
Three revenue lines are on record. Market Research Services are the primary driver. The others are customer Experience Consulting and digital Products / Templates.
Does 360 research have an API?
No public API is recorded for 360 research.
What industry is 360 research in?
360 research's product category is Market Research & Customer Experience Consulting. Its primary akta.pro industry code is BPAHALAA, Market Research & Consumer Insights, with a secondary code of MPAAALAB, Syndicated Market Research (Panels, Omnibus, Tracker Studies). Its NAICS code is 54191 and its SIC code is 8742.