fedecom

What fedecom does

Fedecom is a Dutch trade association (branchevereniging) headquartered in Nieuwegein that represents over 1,000 member companies across four mechanization sectors: agricultural engineering, livestock technology, horticultural/green technology, and industry/civil engineering/internal transport. The organization functions as the collective voice of mechanization R&D firms, manufacturers, importers, and dealers, providing national and European advocacy, market intelligence, training, and certification services. Fedecom is structurally linked to Koninklijke Metaalunie at the national level and to CEMA (European Agricultural Machinery Association) at the EU level, where it represents Dutch interests in Brussels on machine safety, emissions, digitization, autonomous machines, and precision agriculture.

Fedecom's revenue is generated primarily through tiered annual membership subscriptions (base fee plus per-employee and per-revenue components), supplemented by revenue from training programs (delivered with partners Aeres Tech and OOM), insurance referrals through Mevas, industry-specific general terms and conditions, and the VA-keur quality certification mark. The wholly-owned subsidiary Fedecom Fairs B.V. owns and operates AgroTechniek Holland and GroenTechniek Holland, the two flagship trade shows for the Dutch mechanization sector held in Biddinghuizen. The association also produces a quarterly member magazine and biannual Fedecom Barometer market sentiment survey, and it has launched FedecomFort, a digital platform for managing occupational safety, health, and environmental compliance.

The organization pursues a sales-led, membership-driven go-to-market model in which prospective members apply through a multi-step online process. Its product portfolio, while modest in scope, spans digital tools (FedecomFort, RDW Data Tool), publications (Fedecom Magazine), events (the two trade fairs), and certification (VA-keur), giving the association both recurring subscription and event-driven revenue exposure. Strategic priorities are organized around five themes: Smart Farming, Sustainability, Crop Protection, (Young) Talent, and Safe Working.

Name

fedecom

Legal name

Fedecom

Website

https://fedecom.nl

Company type

Private

Operating status

Operating

Short description

Fedecom is a Dutch trade association (branchevereniging) representing over 1,000 mechanization companies across agricultural, livestock, horticultural, and industrial sectors, providing collective advocacy, trade shows, training, certification, and digital compliance tools to its members.

Ownership category

akta.pro rank

Headquarters

HQ city

Nieuwegein

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Contributions: Fedecom generates revenue through membership fees. The basic membership fee is €583.39 per member, with additional charges based on number of employees (€16.98 per employee up to 200) and gross revenue (€8.48 per €200,000 up to €40 million). Additional division fees apply for multi-divisional membership.
2. General Terms and Conditions: Fedecom provides industry-specific general terms and conditions to members, offering legal certainty and professional foundation for agreements.
3. Training and Workshops: Fedecom organizes training sessions and workshops for members, including courses on leadership, sales, workshop management, and technical skills through partners like Aeres Tech.
4. Trade Show Participation: Through Fedecom Fairs B.V., the organization hosts AgroTechniek Holland and GroenTechniek Holland trade shows, offering members financial benefits for participation.
5. Insurance Services: Fedecom members receive access to specialized insurance packages through Mevas, developed specifically for the industry.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Fedecom is a Dutch trade association (branchevereniging) that represents over 1,000 member companies in agricultural mechanization, horticultural technology, livestock technology, and industrial/civil engineering sectors. It provides collective advocacy at national and European level, market intelligence, training programs, trade shows, industry-specific general terms and conditions, specialized insurance, and digital tools such as the VA-keur quality certification and FedecomFort VGM management platform.

Product overview

Fedecom is a Dutch trade association (branchevereniging) for the agricultural, horticultural, and industrial mechanization sector with over 1,000 member companies. The organization functions as a membership body offering advocacy, market intelligence, and professional development services rather than a product company. Its portfolio includes: FedeComfort, a digital VGM (safety, health, environment) management platform; the Fedecom Barometer and RDW Data Tool for market intelligence; the Fedecom Magazine member publication; and the organization of two major trade fairs—AgroTechniek Holland and GroenTechniek Holland—through its subsidiary Fedecom Fairs B.V. Additionally, Fedecom administers the VA-keur certification mark for safe work equipment.

Differentiator

Problem solved

Functional benefit

Brands

• Fedecom Fairs: Organizes trade shows AgroTechniek Holland and GroenTechniek Holland
• VA-keur
• FedecomFort
• Fedecom Barometer
• TIM (Tech in Motion)

Products and services

• AgroTechniek Holland Leading trade fair for agricultural technology where professionals discover and experience the latest machines, techniques, and innovations.
• GroenTechniek Holland Trade fair for horticultural and green space management technology featuring machines and equipment for public green spaces, sports fields, golf courses, and nature areas.
• Fedecom Barometer Biannual market sentiment survey providing insights into sector performance, sales trends, employment levels, and business outlook for members.
• RDW Data Tool Exclusive member tool providing access to vehicle registration data and analytics for market intelligence and benchmarking purposes.
• FedecomFort (FedeComfort) A digital platform for managing occupational safety, health, and environmental matters (VGM) in one place, including risk assessments (RIE), certificates, inspections, and waste stream management.
• VA-keur Quality certification mark for safe work equipment and professional machine management, delivered through certified VA-keur companies.
• Training and Workshops Training sessions and workshops for members, including courses on leadership, sales, workshop management, and technical skills delivered through partners such as Aeres Tech.
• Industry-Specific General Terms and Conditions Industry-specific general terms and conditions provided to members, offering legal certainty and professional foundation for agreements.
• Specialized Insurance Packages Specialized insurance packages through partner Mevas developed specifically for the mechanization industry, with collective pricing benefits for Fedecom members.

Quantifiable outcome

• Fedecom Barometer provides half-yearly sector performance data for member benchmarking

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• CEMA (European Agricultural Machinery Association)coreStrategic or Co-development PartnerFedecom is a member of CEMA, the European trade association for agricultural machinery. Through CEMA, Fedecom represents Dutch sector interests before the European Commission, Parliament and other EU institutions on issues including machine safety, emissions, digitization, autonomous machines, cybersecurity and precision agriculture. Fedecom actively participates in CEMA working groups and serves as secretariat for the European Grassland Equipment Product Group.
• Tech in Motion (TIM)coreStrategic or Co-development PartnerFedecom is initiator and driving force behind TIM, the national platform for mobile technology. Within TIM, education, business community and industry organizations collaborate on sector future. Activities include developing practical teaching materials, supporting teacher development, and promoting talent inflow through youth events, online channels and educational institutions.
• SBB (Samenwerkingsorganisatie Beroepsonderwijs Bedrijfsleven)coreStrategic or Co-development PartnerFedecom works with SBB on educational alignment, regularly consulting on content and quality of educational programs to ensure education matches industry needs.
• Aeres TechcoreImplementation/ SI/ Consulting PartnerFedecom partners with Aeres Tech to provide practical training programs for members including SKL certification, parts management, workshop leadership, sales, and entrepreneurship courses.
• OOM (Opleidings- en Ontwikkelingsfonds Metaalbewerking)coreImplementation/ SI/ Consulting PartnerFedecom collaborates with OOM to provide training subsidies and professional development opportunities for members in metalworking sectors.
• MevascoreChannel Partner/ Reseller/ DistributorMevas has developed specialized insurance packages for Fedecom members addressing business risks within the industry with collective pricing benefits.
• Koninklijke MetaaluniecoreStrategic or Co-development PartnerFedecom membership is linked to membership in Koninklijke Metaalunie. Regular members must be members of Koninklijke Metaalunie or another employers' organization.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Koninklijke Metaalunie: Dutch employers' organization for the metalworking and technology sector; Fedecom members are required to also be Koninklijke Metaalunie members, making it the structurally linked Dutch counterpart serving overlapping SME industrial members.
• FME: Dutch employers' organization for the technology industry, covering industrial suppliers, machinery, and equipment companies; closely comparable to Fedecom in member profile, advocacy role, and Dutch trade association structure.
• DLG (Deutsche Landwirtschafts-Gesellschaft): German agricultural society that organizes AGRITECHNICA, the world's leading agricultural machinery trade fair; the closest functional analog to Fedecom Fairs B.V.'s AgroTechniek Holland in scale and purpose.
• CLIMMAR: European federation of agricultural machinery dealers; represents the dealer and distributor layer of the same value chain Fedecom covers, with overlapping members in multiple countries.

Broad incumbents

• CEMA (European Agricultural Machinery Association): Pan-European agricultural machinery industry association of which Fedecom is a national member; represents the broader sector at EU level and provides the policy umbrella under which Fedecom operates.
• AEM (Association of Equipment Manufacturers): North American trade association for equipment manufacturers, including agricultural machinery; provides a broader, more global incumbent comparison for industry advocacy, trade shows (e.g., Commodity Classic), and statistical services.

Regional players

• VDMA (Verband Deutscher Maschinen- und Anlagenbau): Germany's mechanical and plant engineering industry association, the largest such body in Europe; serves as the regional (DACH) equivalent to Fedecom with overlapping machinery-sector membership and trade fair operations.
• Agoria: Belgian federation for the technology industry representing manufacturers, importers, and service providers in machinery and equipment; directly comparable in mandate to Fedecom but operating in Belgium.
• FEDERUNACOMA: Italian agricultural machinery manufacturers' association and organizer of EIMA International; serves the same national industry representation role for Italian OEMs that Fedecom serves for Dutch ones.

Others

• LTO Nederland: Dutch agricultural employers' organization representing farmers and growers; sector-adjacent counterpart in the same Dutch agricultural ecosystem whose members are direct customers of Fedecom's mechanization members.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fedecom
• Instagraminstagram.com/fedecom
• LinkedInlinkedin.com/company/fedecom

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about fedecom