Housing Research

Name

Housing Research

Legal name

Housing Research

Website

https://housingresearch.co.uk

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Housing and Care Development Consultancy

NAICS

Other Scientific and Technical Consulting Services (54169), Offices of Real Estate Appraisers (53132)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAJANAD

Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Advisory & Consulting (Investment, Strategy)

SECONDARYBPAJANAC

Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Advisory & Consulting (Investment, Strategy)

SECONDARYBPAHALAE

Industry & Sector Research (Syndicated/Custom)

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Research, Analytics & Expert Services

Keywords

• Housing development consultancy
• Market demand assessment
• Care sector advisory
• Local authority procurement
• Development viability appraisals

Headquarters

HQ city

Harrogate

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consultancy Services: Professional consultancy services for housing and care development. Services include market assessments, development and operating appraisals, strategy consulting, procurement support, viability submissions, and development team assembly. Revenue generated through project-based consulting engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Housing Research provides professional consultancy services for housing and care development in the UK, including market assessments, development and operating appraisals, demand and capacity assessments, local authority strategy and procurement support, and developer and provider advisory services. The firm advises commissioners, housing associations, developers, and care providers on demand, strategy and design for housing and care developments, with all work led personally by founder Ian Laight and project teams assembled flexibly from a consultant network. The firm's hallmark is its Market Assessment methodology, adapted from the North American Senior Living sector, which enables rigorous demand forecasting and appraisal work without the need for sketch designs.

Product overview

Housing Research operates as a consultancy firm offering an integrated suite of advisory services for the housing and care development sectors. Rather than a unified software platform, the offering comprises interconnected service lines: Market Assessments and Demand & Capacity Assessments form the analytical foundation, which feed into Development & Operating Appraisals for financial optimization. The firm delivers specialized services through three client-facing channels—Local Authority Strategy & Procurement for commissioners, Developer Services for housebuilders and PRS operators, and Provider Services for housing and care providers. Additional specialized offerings include Care & Support Service Consultancy for specialized care provision. All services are led by Ian Laight and delivered through a flexible network of consultants with senior housing and care sector experience.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Minimizes potential for costly and time consuming abortive work by design teams through appraisals created without sketch designs
• +1 more outcomes

Named customers38 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Savills: Global real estate advisory firm with UK planning, development, and residential research teams that advise developers and public bodies on viability, demand, and strategy for large-scale housing and mixed-use schemes. Comparable because it offers overlapping market assessment and feasibility services to similar client segments (developers, local authorities, institutional investors), albeit at much larger scale.
• Knight Frank: Global real estate consultancy providing residential research, development consultancy, and viability advisory to housebuilders, local authorities, and investors across the UK. Comparable because its UK Residential Development team advises on demand, pricing, and tenure mix for housing schemes, overlapping with Housing Research's developer and local authority services.
• Bidwells: UK property consultancy with planning, development, and residential investment teams advising housebuilders, landowners, and public-sector clients on housing schemes, viability, and scheme optimisation. Comparable because it provides demand-led feasibility and development advisory across the UK, overlapping directly with Housing Research's developer-facing services.
• Carter Jonas: UK property consultancy with planning, residential development, and rural teams that provide market assessments, viability work, and strategic advice to developers and local authorities. Comparable because it serves the same mix of housebuilder, public-sector, and rural developer clients and offers feasibility and appraisal services analogous to Housing Research's core offering.
• JLL: Global real estate services firm with UK residential development advisory and public-sector consulting teams advising on viability, demand, and strategic planning for large residential and mixed-use schemes. Comparable because it serves local authority and developer clients on demand modelling and scheme optimisation, competing for similar mandates.
• Cushman & Wakefield: Global real estate services firm with UK residential, healthcare, and public-sector advisory practices serving developers, housing associations, and local authorities on viability, demand, and asset strategy. Comparable because its healthcare and residential teams advise on specialist housing, extra care, and senior living demand, overlapping with Housing Research's niche.
• Gerald Eve: UK real estate advisory firm providing development consultancy, planning, and viability advice to landowners, developers, and public-sector clients. Comparable because it offers demand-led feasibility and scheme optimisation services to a similar mix of developer and local authority clients, often on London and South East schemes.
• Avison Young: Global real estate advisory firm with UK residential development and public-sector teams advising on scheme viability, demand, and strategic planning for housebuilders and local authorities. Comparable because it competes for the same developer and local authority mandates, offering market assessment and development appraisal services.
• Montagu Evans: UK real estate advisory firm with planning, development, and residential teams advising housebuilders, public-sector clients, and landowners on viability, demand, and scheme optimisation. Comparable because it provides demand-led advisory across the UK residential and mixed-use sector, often in direct competition for local authority framework work.

Others

• Housing LIN: UK housing learning and improvement network that publishes guidance, viewpoint papers, and case studies on extra-care housing, housing with care, and specialist housing for older people. Comparable as a sector knowledge and dissemination body rather than a direct competitor; Housing Research's founder has authored Housing LIN publications, indicating shared domain positioning in extra-care housing knowledge leadership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/housing-research-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Housing Research