Social Value

What Social Value does

Social Value (SocialValue Incorporated) is a US-based influence measurement technology company that sells an analytical layer on top of enterprise customers' first-party data. The platform identifies peer-to-peer influence patterns — neighbors, coworkers, and families — that traditional marketing attribution models miss, framing this hidden layer as the "dark matter of marketing." For every individual in the customer's data file, the system generates three scores: a Social Value Score (how much a person influences others), a Receptivity Score (how susceptible a person is to influence), and a Non-Social Score (baseline behavior independent of peer influence).

The core technology tests very large numbers of behavioral pairs and retains only the strong and stable influence signals, and the entire analysis runs on-premise inside the customer's own environment using their own identifiers, requiring no social media data. This privacy-by-architecture design is positioned to address enterprise buyers in regulated or privacy-sensitive contexts. The product is delivered as a subscription.

Go-to-market is a consultative enterprise field-sales motion: mid-funnel education is delivered via a downloadable white paper, and bottom-of-funnel conversion is driven by half-hour expert consultation sessions that map the methodology to the prospect's data. The company has published two outcome testimonials — a retail fashion CMO reporting an approximately 15% lift in existing marketing return, and a non-profit CEO describing visibility into 50% of previously invisible revenue. No funding rounds, headcount, partnerships, or management team are publicly disclosed, and the company appears to operate independently without institutional capital.

Name

Social Value

Legal name

SocialValue Incorporated

Website

https://socvalue.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Social Value provides an on-premise influence measurement platform that analyzes enterprise first-party data to generate Social Value, Receptivity, and Non-Social scores for every individual, sold by subscription to CMOs and marketing leaders via a consultative enterprise sales motion.

Ownership category

akta.pro rank

Product category

Marketing Analytics Software

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFAHAI

Influencer Measurement, Attribution & Analytics

Business & Public Services/Marketing, Advertising & PR Services/Influencer & Creator Marketing

SECONDARYMPAAALAK

Social & Digital Insights (Social Listening, Online Community Research)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Market Research & Consumer Insights

Keywords

• Influence measurement
• Customer analytics
• Marketing attribution
• Peer influence scoring
• First-party data analytics

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Influence Measurement Platform: Subscription-based access to Social Value's influence measurement technology that processes customer first-party data to generate Social Value, Receptivity, and Non-Social scores for each individual in the data file.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Social Value is an influence measurement layer that sits on top of a customer's first-party data. It analyzes behavioral patterns across customer data files to reveal peer-to-peer influence networks, producing three scores per individual — Social Value (influence on others), Receptivity (susceptibility to influence), and Non-Social (baseline behavior independent of peer influence). The platform runs entirely inside the customer's own environment on their own identifiers and requires no social media data.

Product overview

Social Value offers a unified influence measurement platform that analyzes first-party customer data to identify peer-to-peer influence networks. The core Social Value product consists of three interconnected analytical outputs: the Social Value Score (measuring an individual's influence on others), the Receptivity Score (measuring susceptibility to peer influence), and the Non-Social Score (measuring baseline behavior). These components work together as an integrated influence measurement layer that processes behavioral patterns to surface the 'dark matter of marketing' that traditional attribution models miss.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Value Influence Measurement Platform An influence measurement layer that connects to a customer's existing first-party data, analyzes how individuals' behavior changes when others around them are active versus inactive, and delivers three scoring outputs per person. Runs inside the customer's own environment on their own identifiers, with no social media data required. Designed for enterprise CMOs and marketing leaders.

Quantifiable outcome

• Increased existing marketing return by almost 15%
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Recent moves4 records

Expansion highlights4 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social Value