Enilive Deutschland

What Enilive Deutschland does

Enilive Deutschland GmbH is a Munich-based private limited company that operates the German footprint of Enilive, the retail mobility brand owned by Italian energy major Eni S.p.A. The business is conducted through two legal entities: Enilive Deutschland GmbH (HRB 147688, registered in Munich) and Enilive Schmiertechnik GmbH (HRB 3476, registered in Würzburg), the latter focused on lubrication technology and specialty lubricants. Enilive Deutschland markets fuel under two premium sub-brands — Super100 TECH+ gasoline and Diesel TECH+ — through the Eni and Agip branded service station network in Germany, with stated cross-border availability in at least Italy, Austria, Switzerland, France, and Spain.

The company's core technology is a digital platform that overlays its physical service station network with the Enilive App, a mobile companion providing fuel discounts, digital coupons, loyalty passes (Sammelpässe), a Buddy-Funktion, a Literzähler, ADAC benefits, and a station finder. App users also access seasonal promotional mechanics such as the WM-Tippspiel (a World Cup prediction game tied to fuel discounts) and the "Clever kombinieren, mehr sparen" combination-deal campaign. The station-level offering is built on category-exclusive partnerships: Lavazza supplies coffee for Eni Café, Sonax provides car wash products for Eni Wash, and ALT Stazione del Gusto delivers an Italian street-food concept. Business customers are served via Multicard, a fleet fuel card with euroweite acceptance through the Routex partner network and online card/invoice management through MyMulticard.

The revenue model is primarily transactional across four streams: per-liter fuel sales (the largest by volume), in-station convenience retail (Eni Shop and ALT Stazione del Gusto), premium car wash (Eni Wash), and Multicard fleet services. App-driven digital coupons (e.g., 2 Euro off Italian classics, 5-10 cent per liter fuel savings) act as cross-selling incentives rather than a standalone revenue line. Distribution is direct-to-consumer at the station level, with the Enilive App functioning as the primary engagement layer. No revenue figures, headcount, or funding data are disclosed; the company is a wholly-owned subsidiary of Eni S.p.A. and does not have publicly traded equity or venture capital involvement.

Name

Enilive Deutschland

Legal name

Enilive Deutschland GmbH

Website

https://enilive.de

Company type

Private

Operating status

Operating

Short description

Enilive Deutschland operates Eni and Agip branded service stations in Germany, offering premium fuel, car wash, Italian-style café and street food, convenience retail, and Multicard fleet services, alongside a mobile loyalty app. It is a wholly-owned subsidiary of Italy's Eni S.p.A.

Ownership category

akta.pro rank

Product category

Fuel retail and service station operations

NAICS

Gasoline Stations with Convenience Stores (45711), Convenience Retailers and Vending Machine Operators (44513)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Retail-Eating Places (5812)

akta.pro primary industry

Fuel Stations with Convenience Retail (Forecourt C-Stores) (CRANAJAB)

akta.pro secondary industry

Travel Deal, Loyalty & Subscription Platforms (BPAMAIAM)

Keywords

• Fuel retail services
• Service station network
• Fleet fuel cards
• Vehicle wash services
• Convenience retail

Headquarters

HQ city

Theresienhof

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Sales: Sale of premium fuels (Super100 TECH+ and Diesel TECH+) through service station network across Europe. Revenue generated per liter of fuel sold.
2. Convenience Retail & Food Services: Sale of snacks, beverages, Italian classics, coffee (Eni Café with Lavazza), and street food (ALT Stazione del Gusto) at service stations.
3. Car Wash Services: Premium car wash services (Eni Wash with Sonax) offered at service stations as add-on to fueling.
4. Fleet Card Services (Multicard): Commercial fleet card enabling europaweit cashless payments for fuel and auto services at Routex acceptance points, with online account management via MyMulticard.
5. Digital Coupons & Promotions: App-based coupons and promotional campaigns driving customer traffic and cross-selling (e.g., 2 euro discount on Italian classics, 5-6 cents per liter savings).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Enilive Deutschland operates the Eni and Agip branded service station network in Germany, selling premium fuels (Super100 TECH+ gasoline and Diesel TECH+), car wash services (Eni Wash with Sonax), Italian-style coffee and street food (Eni Café with Lavazza, ALT Stazione del Gusto), and convenience retail (Eni Shop). The Enilive mobile app ties the consumer experience together with fuel discounts, digital coupons, loyalty passes, and the WM-Tippspiel World Cup prediction game. Business fleet customers are served via the Multicard fleet fuel card, accepted at Routex acceptance points across Europe with online card and invoice management through MyMulticard.

Product overview

Enilive Deutschland operates a network of Eni and Agip branded service stations offering a bundled mobility and convenience experience. The core product is the Enilive App, a digital loyalty and savings platform providing fuel discounts, digital coupons, and ADAC benefits. This is complemented by a suite of on-site services: Eni Café (Lavazza coffee), ALT Stazione del Gusto (Italian street food), Eni Shop (convenience retail), and Eni Wash (premium car wash with Sonax). Business customers are served via the Multicard fleet card accepted at Routex points throughout Europe. Fuel offerings are anchored by two premium brands — Super100 TECH+ gasoline and Diesel TECH+ diesel.

Differentiator

Problem solved

Functional benefit

Brands

• Eni Café: Italian coffee service featuring Lavazza specialties including Caffè Crema, Cappuccino, and Espresso with light snacks.
• Eni Wash
• Eni Shop
• ALT Stazione del Gusto
• Multicard

Products and services

• Enilive App Digital companion mobile application for Eni and Agip service station customers offering fuel discounts, digital coupons, loyalty passes (Sammelpässe), Buddy-Funktion, Literzähler, ADAC benefits, station finding, and gamified campaigns such as the WM-Tippspiel World Cup prediction game.
• Eni Café In-station Italian-style coffee service offering Lavazza specialties including Caffè Crema, Cappuccino, and Espresso, along with light snacks, providing a café experience at Eni and Agip service stations.
• ALT Stazione del Gusto Italian street-food offering at service stations, serving freshly baked dishes and snacks from breakfast through dinner, including pizzas, focaccias, and Mediterranean fare.
• Eni Shop In-station convenience retail offering snacks, beverages, Italian classics, and practical travel products, functioning as a small marketplace within the service station.
• Eni Wash Premium car wash service using Sonax products, providing professional-grade vehicle cleaning that protects, nourishes, and leaves vehicles shining, offered at Eni and Agip service stations.
• Multicard Fleet and business fuel card enabling cashless payment for fuel and automotive services at Routex acceptance points across Europe, with online card and invoice management via the MyMulticard portal.
• Super100 TECH+ (Benzin) Premium gasoline grade positioned for engine performance, efficiency, and motor protection, sold at Eni and Agip service stations across Germany and Europe.
• Diesel TECH+ Premium diesel fuel grade positioned for engine performance, efficiency, and motor protection, sold at Eni and Agip service stations across Germany and Europe.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• LavazzacoreStrategic or Co-development PartnerLavazza is the exclusive coffee brand featured in Eni Café locations at Enilive service stations. The partnership provides Italian-style coffee specialties including Caffè Crema, Cappuccino, and Espresso, aligning with Enilive's Italian lifestyle positioning.
• SonaxcoreStrategic or Co-development PartnerSonax provides premium car wash products and quality for Eni Wash services at Enilive service stations. The partnership ensures professional-grade vehicle cleaning that protects, nourishes, and leaves vehicles shining.
• Too Good To GominorGTM or Marketing PartnerEnilive partners with Too Good To Go app to offer surprise bags of fresh baked goods at service stations, allowing customers to rescue food and enjoy savings while promoting sustainability.
• RoutexcoreChannel Partner/ Reseller/ DistributorRoutex is the acceptance network enabling Multicard fleet cards to be used europaweit (across Europe) for cashless payments on fuel and auto services at participating stations.
• ADACminorGTM or Marketing PartnerADAC benefits are available to Enilive App users as part of the app's loyalty features, providing additional value to members of Germany's largest automobile club.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aral: Aral is Germany's largest fuel retail network (~2,400 stations), operated by BP. Directly comparable to Enilive Deutschland as a fuel-plus-convenience retailer targeting German motorists with branded fuels, shop, café, car wash, and a loyalty app.
• TotalEnergies Deutschland: TotalEnergies operates a multi-hundred-station network in Germany offering TotalEnergies-branded fuels, Bonjour convenience shops, car wash, EV charging, and the TotalEnergies fuel card — a direct competitor across consumer fuel and B2B fleet.
• Shell Deutschland: Shell operates one of the largest branded fuel station networks in Germany, offering premium fuels, Shell Café/shop, car wash, and the Shell ClubSmart loyalty app — directly overlapping Enilive's integrated mobility station model and B2B fleet offerings.
• Westfalen AG: Westfalen is a German fuel, gas, and lubricants retailer operating a regional network of branded service stations with shop and car wash — comparable to Enilive Deutschland in the integrated German fuel retail space, with the additional lubricants adjacency shared by Enilive's Schmiertechnik subsidiary.
• Esso (ExxonMobil) Deutschland: Esso is an established fuel retailer in Germany with branded stations offering Synergy fuels, On the Run convenience shops, car wash, and the Esso Card B2B program — directly comparable to Enilive's premium fuel + convenience + fleet card stack.
• JET Tankstellen: JET is one of Germany's largest discount fuel retailers (~840 stations), owned by ConocoPhillips. Directly comparable to Enilive as a price-led fuel station operator competing for value-oriented German motorists, though with thinner convenience/food offerings.
• HEM (Deutsche Tamoil): HEM operates a nationwide network of discount fuel stations across Germany under the HEM and West brand, with attached shops and car wash — directly comparable to Enilive in targeting price-sensitive German motorists through a station network.
• OMV Deutschland: OMV operates a fuel station network spanning Germany and Austria under the OMV and Avanti brands, with branded fuels, Viva convenience shops, and the OMV Card Business fleet solution — closely matching Enilive's integrated, multi-country DACH fuel retail model.

Broad incumbents

• Circle K (Alimentation Couche-Tard): Circle K is a global fuel and convenience retailer with European operations, offering branded fuels, fresh food programs, and the EasyPay/loyalty app — a broader incumbent competing on the same integrated station model Enilive pursues, though at greater international scale.

Regional players

• Repsol: Repsol is a Spanish-headquartered integrated energy company operating a fuel station network across Iberia and selected European markets with Waylet loyalty app and multi-service stations — comparable to Enilive as a non-German European fuel retailer with integrated convenience and a digital loyalty platform.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enilive Deutschland