Titan AG

Name

Titan AG

Legal name

Titan AG Pty Ltd

Website

https://titanag.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Agricultural Chemicals

NAICS

Pesticide and Other Agricultural Chemical Manufacturing (32532)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Private Label & White-Label Agrochemical Manufacturing (AFABAIAH)

akta.pro secondary industry

Plant Growth Regulators (PGRs) (IMAEAEAL)

Keywords

• Crop protection chemicals
• Agricultural herbicides
• Specialty fertilisers
• Plant growth regulators
• Fungicides insecticides

Headquarters

HQ city

Newport

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Chemical Sales: Titan AG generates revenue through the manufacture and sale of agricultural chemicals including herbicides, fungicides, insecticides, fertilisers, adjuvants, and other crop protection products to rural customers in Australia.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Titan AG manufactures and supplies agricultural chemicals including non-selective and selective herbicides, fungicides, insecticides, adjuvants, cotton products, plant growth regulators, rodenticides, grain treatments, and a specialty fertiliser range (OPTIFERT) plus cropping fertilisers. The company is a 100% owned subsidiary of Elders and distributes its products exclusively through Elders' national rural distribution network to farming customers across Australia.

Product overview

Titan AG is an Australian agricultural chemicals company offering a diversified portfolio of crop protection and fertilizer products. The product range consists of two main divisions: AgChem products (herbicides, insecticides, fungicides, cotton products, adjuvants, and other specialty products including plant growth regulators, rodenticides, and grain treatments) and Fertiliser products. The AgChem range includes broad categories like Herbicides, Insecticides, and Fungicides, plus specialized sub-products such as CORTO, EXILIS 5XL, and PERLAN plant growth regulators, and the TITAN rodenticide and grain treatment lines. The Fertiliser division includes the Optifert specialty product line (chelated micronutrients, soluble fertilizers, specialty blends like OPTIFERT EDTA series, OPTIFERT FINISHER, OPTIFERT STARTER, OPTIFERT HIGH COPPER/MANGANESE/ZINC liquids) plus standard cropping fertilizers (DAP GRANULAR, MAP GRANULAR, UREA, AMMONIUM SULPHATE GRANULAR). Titan AG products are exclusively distributed by Elders and all products are registered with the Australian Pesticides & Veterinary Medicines Authority.

Differentiator

Problem solved

Functional benefit

Products and services

• Herbicides Non-selective and selective herbicide products for weed control across Australian agricultural applications. Sold to farmers and agricultural producers via Elders distribution.
• Insecticides Insecticide products for control of insect pests in agricultural crops. Sold to farmers via Elders distribution.
• Fungicides Fungicide products for control of fungal diseases in agricultural crops. Sold to farmers via Elders distribution.
• Cotton Products Specialised crop protection products for cotton cultivation, including Roundup Ready Cotton solutions. Targeted at cotton growers in Australia.
• Adjuvants Adjuvant products that enhance the effectiveness of pesticide applications for farmers and spray operators.
• Speciality Fertiliser (OPTIFERT range) Specialty fertiliser products including soluble fertilisers, micronutrients, chelated EDTA products and specialty blends for targeted crop nutrition across horticulture and broadacre.
• Cropping Fertiliser Bulk fertiliser products including DAP, MAP, urea, and ammonium sulphate for broadacre cropping applications. Available in bulk quantities.
• CORTO Plant Growth Regulator Plant growth regulator containing prohexadione-calcium for strong shoot length control in actively growing apple and cherry trees, reducing pruning costs and improving light penetration for better colour development.
• EXILIS 5XL Plant Growth Regulator Plant growth regulator containing 6-benzyladenine for post-bloom thinning, improving fruit size, quality and yield in apples.
• PERLAN Plant Growth Regulator Plant growth regulator containing benzyladenine and gibberellin A4/A7 for improving shape and typiness of apples; available for russet prevention programmes.
• Titan Aluminium Phosphide Blanket & Tablets Aluminium phosphide fumigant products (blanket and tablets) for control of insect pests of stored grain products and control of rabbits in burrows.
• Titan Rodenticides (Onza Blue, Onza Red, Rat & Mouse Killer) Range of ready-to-use rodenticide block baits, grain baits and pastes (including TITAN ONZA BLUE with difenacoum, TITAN ONZA RED with brodifacoum, and TITAN RAT & MOUSE KILLER wax blocks) for control of rats and mice including anticoagulant-resistant populations in agricultural, commercial, industrial and domestic settings.
• Titan Grain Treatments (Dual Grain Treatment, IGR Grain Treatment) Grain protectant treatments: TITAN DUAL GRAIN TREATMENT (emulsifiable concentrate containing fenitrothion and (S)-methoprene) for control of insect pests in stored cereal grains including malting barley; TITAN IGR GRAIN TREATMENT ((S)-methoprene) for protection against immature stages of Lesser Grain Borer, Rust-red Flour Beetle and Sawtoothed Grain Beetle.
• Titan Fenamiphos 400 Nematicide Liquid Liquid nematicide for control of nematodes in turf and nematodes and sucking insects in various crops.
• Titan Metham Soil Fumigant Soluble liquid concentrate metham-sodium pre-planting treatment for control of soil-borne pests.
• Titan Hydrogen Peroxide 50% Hydrogen peroxide adjuvant for agricultural use.
• Titan Snail & Slug Pellets Metaldehyde-based pellets for control of snails and slugs in agricultural and horticultural situations.
• Titan Tank Cleaner Balanced liquid formulation containing sequestrants, surfactants and detergents for removing deposits from spray tanks, hoses, booms and nozzles.
• Titan Vepo Moisture Retainer Polymer and ethoxylated alcohol mix adjuvant that improves early seedling emergence and vigour in non-wetting soils and dry seeding situations.
• Unique 50 SC Plant Growth Regulator Plant growth regulator containing uniconazole-P for height reduction in oilseed poppies and vegetative growth control in avocados.
• OPTIFERT Specialty Fertiliser Range (EDTA chelates, liquids, NPK blends) Comprehensive OPTIFERT specialty fertiliser range including EDTA-chelated micronutrients (Ca, Cu, Fe, Mn, Zn, Zn-Mn-Cu), soluble and liquid fertilisers, NPK formulations, technical grade phosphates, side-dressing and starter blends, and soluble sulphates for horticultural and broadacre crop nutrition via soil application, foliar spray or seed dressing.

Quantifiable outcome

• $7 million in earnings expected from acquisition

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• FMC Corporation: Global crop protection company with insecticides, herbicides, fungicides, and biologicals. Comparable as a multinational competing across Titan AG's core product categories, including in Australia.
• Syngenta Group: Global agrochemical and seed major with comprehensive crop protection portfolio. Comparable as a multinational competitor with patented and off-patent offerings overlapping Titan AG's categories.
• UPL: Global agrochemical company with strong presence in generic crop protection, seeds, and post-harvest solutions. Comparable to Titan AG's broad-spectrum formulation approach and channel-driven distribution model.
• Bayer Crop Science: Global leader in crop protection (and seeds/traits) with patented chemistry including Roundup/glyphosate systems. Directly competes against Titan AG's herbicide portfolio and represents the branded benchmark Titan AG positions against.
• BASF Agricultural Solutions: Global agrochemical major with patented and off-patent chemistry across the same categories as Titan AG (herbicides, fungicides, insecticides, PGRs). Comparable as a competitive incumbent that Titan AG's pricing alternative targets.
• ADAMA: Global generic agrochemical manufacturer with deep off-patent herbicide, insecticide, and fungicide portfolios. Highly comparable to Titan AG's value proposition (cost-effective alternatives to multinational brands), though at much larger scale.

Direct peers

• 4Farmers: Australian generic agrochemical manufacturer selling through rural resellers at competitive prices. Directly comparable to Titan AG's cost-alternative positioning and Australian broadacre focus.
• Nufarm: ASX-listed Australian agrochemical manufacturer and formulator with herbicides, insecticides, fungicides, and specialty crop protection products. Closest direct comparable to Titan AG by geography, product mix, and channel model (distributes through rural resellers).
• Imtrade Australia: Australian formulator and distributor of crop protection chemicals, including herbicides and insecticides, focused on the broadacre market. Closely comparable product mix and go-to-market.
• CropCare Australasia: Australian agrochemical manufacturer and distributor offering a broad range of crop protection products to broadacre farmers. Directly comparable to Titan AG in scale, geography, and product breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/titanagri
• Facebookfacebook.com/TitanAgChemicals
• LinkedInlinkedin.com/company/titan-ag-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Titan AG