Neufeld Capital Management

What Neufeld Capital Management does

Neufeld Capital Management is an independent financial advisory firm founded in 1993 by Chris Neufeld in Marshfield, Wisconsin, following his service in the United States Marine Corps. The firm provides personalized, one-on-one retirement planning and wealth management services primarily to pre-retirees and retirees in the Midwest, with licensed operations spanning seven states (WI, MN, NC, CO, TN, AL, AZ). Its core service offerings include Retirement Strategy & Risk, Asset Maximization (investment management), Income Planning across accumulation/distribution/preservation phases, Social Security optimization, Asset Allocation & Risk, and Tax Planning delivered through a strategic partnership with Focused Tax Solutions. Securities and advisory services are offered under a broker-dealer relationship with Harbour Investments, Inc., a FINRA/SIPC member, which provides the underlying regulatory and compliance infrastructure.

The practice operates with two advisors — Chris Neufeld as Founder and Trevor Neufeld as Advisor — and has no disclosed additional staff, no proprietary technology stack, and no announced funding or external investment. The only digital product is the Generational Vault, a third-party-hosted client portal (via KonnexMe) for document storage and access. The go-to-market is sales-led and relationship-driven, relying on direct client engagement, word-of-mouth referrals, and a top-of-funnel Learning Library of educational video content. Pricing is not publicly disclosed; fees appear to be quote-based and aligned with the prevailing advisory fee model (% of assets under management), billed on an annual cadence. Customer concentration is by definition high in a single-office, two-advisor practice, but consistent with the boutique RIA business model and its long-tenured client relationships.

Name

Neufeld Capital Management

Legal name

Neufeld Capital Management

Website

https://neufeldcapitalmgmt.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Neufeld Capital Management is an independent, privately held financial advisory firm founded in 1993 in Marshfield, Wisconsin, providing personalized retirement planning, investment management, Social Security optimization, and tax planning services primarily to pre-retirees and retirees across seven U.S. states.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Discretionary Portfolio Management (Retail) (FSAAAAAH)

akta.pro secondary industry

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

Keywords

• Retirement planning services
• Financial advisory
• Wealth management
• Investment management
• Social security planning

Headquarters

HQ city

Marshfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Financial Advisory Services: Revenue generated from financial advisory and planning services. Securities and Advisory Services offered through Harbour Investments, Inc., a FINRA/SIPC member. The firm operates as an independent advisory practice with ability to recommend investment products from various companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Neufeld Capital Management is an independent financial advisory firm offering personalized, holistic retirement planning services to individuals. The firm delivers one-on-one advisory services covering retirement strategy, asset allocation, investment management, Social Security optimization, income planning, and integrated tax planning, supported by a client document portal (Generational Vault) and a strategic tax services partnership.

Product overview

Neufeld Capital Management is an independent financial advisory firm founded in 1993 by Chris Neufeld, offering a comprehensive suite of retirement planning services. The core offering centers on Retirement Strategy & Risk, complemented by Asset Maximization (investment management with fiduciary duty), Income Planning (accumulation and distribution phases), Social Security optimization, Tax Planning (via partnership with Focused Tax Solutions), and Asset Allocation & Risk management. The firm also provides a Generational Vault client portal for document access. All services are delivered with a holistic, personalized approach integrating all aspects of clients' financial lives.

Differentiator

Problem solved

Functional benefit

Products and services

• Asset Maximization Investment management service providing custom-tailored advice factoring in risk tolerance, desired returns, time frame, and income needs. Uses research-driven market insights and asset allocation combining stocks, bonds, and mutual funds to address potential risk through diversification while maintaining long-term growth objectives.
• Retirement Strategy & Risk Comprehensive retirement planning service that evaluates clients' unique mix of assets including bank accounts, pensions, Social Security benefits, estate plans, wills, taxes, and insurance policies to develop personalized retirement strategies.
• Income Planning Service guiding clients through the accumulation and distribution phases of retirement income management. Helps determine retirement income needs, evaluate future income sources, calculate income versus need, and develop sustainable income plans throughout retirement.
• Social Security Advisory Advisory service helping clients understand Social Security benefits, determine optimal filing strategies, and integrate benefits into comprehensive retirement plans. Educates on delaying benefits, spousal options, and tax implications.
• Tax Planning Tax strategy development and preparation service offered through strategic partnership with Focused Tax Solutions. Includes annual tax preparation/filing, Roth conversion analysis, tax-integrated holistic financial plans, and 1040 tax optimization reports.
• Asset Allocation & Risk Portfolio optimization service analyzing clients' complete financial picture including insurance planning, beneficiary review, financial needs analysis, expense analysis, and estate preservation to create coordinated wealth management strategies.
• Generational Vault Online client portal for organizing and accessing financial, estate, and tax preparation materials in a centralized digital vault.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Focused Tax SolutionscoreStrategic or Co-development PartnerStrategic partnership enabling Neufeld Capital Management to provide comprehensive tax planning and preparation services to clients. This partnership addresses the commonly underserviced area of tax planning in financial advising. Through this relationship, Chris can offer proactive tax strategies including annual tax preparation, Roth conversion analysis, and 1040 Tax Optimization Reports integrated into clients' financial plans.
• Harbour Investments, Inc.coreChannel Partner/ Reseller/ DistributorBroker-dealer relationship through which securities and advisory services are offered. Harbour Investments, Inc. is a FINRA/SIPC member providing the regulatory and compliance infrastructure for Neufeld Capital Management's advisory operations. The firm is licensed in NC, CO, TN, AL, AZ, MN, and WI through this relationship.
• Gradient FinancialminorChannel Partner/ Reseller/ DistributorTrevor Neufeld began his career as a Case Design Specialist with Gradient Financial, where he partnered with advisors in building financial plans. This was Trevor's prior employment and early career experience rather than an ongoing partnership.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Carson Group: Independent wealth management firm serving individuals and families with holistic financial planning. Comparable to Neufeld in its independent ownership, client-first fiduciary model, and focus on retirement/retirement-adjacent planning, although operating at materially larger scale through advisor partnerships.
• Buckingham Wealth Partners: Independent RIA specializing in tax-aware, evidence-based financial planning for individuals. Highly comparable to Neufeld's integration of tax planning into financial advice and its focus on serving retail/mass-affluent clients across multiple states.
• Edelman Financial Engines: Independent RIA combining traditional financial planning with digital advice capabilities. Comparable to Neufeld as an independent advisory firm serving retail and mass-affluent retirement-focused clients, with similar fiduciary positioning.
• Mariner Wealth Advisors: Independent, fee-only RIA providing comprehensive financial planning, investment management, and tax planning services. Comparable to Neufeld in its holistic planning approach and tax-integration strategy, though at significantly greater scale and broader service breadth.
• Creative Planning: Large independent RIA offering comprehensive financial planning, retirement, and wealth management to mass-affluent and HNW individuals. Directly comparable to Neufeld's independent advisory model, though at significantly greater scale, providing a useful comparison for both business model and growth trajectory.

Emerging players

• Betterment: Leading robo-advisor offering automated, low-fee retirement and investment management to retail clients. Comparable as a retirement-focused advisory provider targeting the same pre-retiree segment, though via a fully digital rather than personal-advisor model, representing competitive pressure on Neufeld's fee structure.

Broad incumbents

• Commonwealth Financial Network: Independent broker-dealer/RIA supporting thousands of advisors with operations, compliance, and growth resources. Comparable as an industry player in the independent advisor channel where Neufeld operates, and as a potential broker-dealer alternative.
• Cetera Financial Group: Independent broker-dealer supporting thousands of independent financial advisors with compliance and technology infrastructure. Highly relevant as a potential alternative broker-dealer or acquirer for firms like Neufeld, and shares the multi-state licensing complexity they face.
• Focus Financial Partners: Partnership model firm acquiring and supporting independent RIAs. Comparable as a potential exit partner for independent advisory firms like Neufeld seeking growth capital, succession planning, or eventual liquidity, while preserving independent fiduciary culture.

Others

• LPL Financial: Largest independent broker-dealer in the U.S., providing compliance, technology, and custodial infrastructure to thousands of independent advisors. Directly relevant as a potential broker-dealer alternative to Harbour Investments for a firm like Neufeld.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neufeld Capital Management