What Multiplus Proteção Veicular does

Multiplus Proteção Veicular is a Brazilian civil association (associação civil sem fins lucrativos), not an insurance company, founded in 2016 and headquartered in Vila Velha, Espírito Santo. It provides vehicle protection against theft, robbery, collision, fire, capotamento, and natural phenomena, with reimbursement based on FIPE table values up to R$340,000, plus 24-hour roadside assistance (towing up to 1,000 km, fuel delivery, locksmith, storage) and GPS tracking/blocking services. The company operates a mutual aid (rateio) model in which members' monthly contributions are calculated from the prior month's pooled indemnification costs plus an administrative fee, paid via boleto bancário with no credit check, no driver profiling, and no minimum driver registration requirements.

Its core product lines are the conventional Programa de Proteção Veicular (up to R$340,000 coverage) and the 2022-launched MULTIPLUS FURTO & ROUBO add-on plan (R$60,000 or R$80,000 coverage tiers from R$94.90/month). Tracking technology is delivered through a strategic partnership with HINOVA GARANTIDO S.A., which supplies GPS trackers, blocking devices, and the member-facing monitoring app (with electronic geofencing), installed mandatorily on vehicles above R$30,000 and on commercial/rideshare vehicles.

The business sells directly to consumers via toll-free phone (0800 799 9500, 4000-2189), WhatsApp, a website quote form, and 150 regional offices supported by over 1,500 registered independent consultants. New members must be referred by existing members, reinforcing a community-led acquisition model. Multiplus serves individual passenger-vehicle owners, app-based rideshare drivers, and fleet/commercial vehicle owners across all Brazilian states, with over 60,000 members on its roster.

Name

Multiplus Proteção Veicular

Legal name

Multiplus Proteção Veicular

Website

https://multiplusprotecao.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

Multiplus Proteção Veicular is a Brazilian non-profit vehicle protection association using a mutual aid (rateio) model to deliver theft, collision, and roadside-assistance coverage to over 60,000 individual drivers, rideshare operators, and fleet owners nationwide.

Ownership category

akta.pro rank

Product category

Vehicle Protection Services

NAICS

Other Insurance Funds (52519), Insurance and Employee Benefit Funds (5251)

SIC

Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321)

akta.pro primary industry

Association & PEO Group Health Plans (AHP/PEO-Sponsored) (FSAIAFAH)

akta.pro secondary industry

Assistance & Claims Management Platforms (FNOL, TPA Tech) (THALALAF)

Keywords

• Vehicle protection association
• Mutual aid protection
• Roadside assistance services
• Vehicle tracking and blocking
• Cost-sharing protection

Headquarters

HQ city

Vila Velha

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Monthly Membership Fees (Rateio): Members pay monthly contributions that consist of their proportional share of repair and reimbursement costs incurred by the association in the previous month, plus an administrative fee and monthly tracking service costs. Payment is made via bank slip (boleto bancário).
2. Adhesion Fee (Taxa de Adesão): One-time administrative fee charged at the time of membership enrollment, covering registration and administrative costs. For the Furto & Roubo plan, installation fee of R$105.00 is also charged at signup.
3. Tracker Equipment (Comodato): GPS tracking equipment is provided under a loan agreement (comodato). Members pay a R$400 replacement fee if equipment is lost or damaged. Monthly tracking service costs are included in the membership fee.
4. Optional Services (Assistência 24h, Carro Reserva): Members can opt for additional services such as 24-hour assistance, loaner cars, and glass coverage, which are charged separately as part of their membership plan.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Multiplus Proteção Veicular is a Brazilian non-profit civil association that provides vehicle protection plans through a mutual aid cost-sharing (rateio) model rather than traditional insurance. Members pay monthly contributions that pool to cover theft, robbery, collision, fire, natural disaster, and other damages, with coverage up to R$340,000 per vehicle. The association also offers 24-hour roadside assistance, GPS-based vehicle tracking and blocking (via partner HINOVA GARANTIDO S.A.), and dedicated plans for rideshare/app drivers and commercial vehicles.

Product overview

Multiplus Proteção Veicular operates as a private non-profit vehicle protection association (not an insurance company), offering two main product lines: the conventional Protection Plan (Programa de Proteção Veicular) covering theft, robbery, collision, fire, and natural disasters up to R$340,000 via mutual cost-sharing, and the specialized FURTO & ROUBO add-on plan covering theft and robbery up to R$60,000-R$80,000. Both plans offer optional 24-hour assistance and vehicle tracking services provided in partnership with HINOVA GARANTIDO S.A. The company serves passenger vehicles, pickups, trucks, vans, mini-buses, and motorcycles across Brazil through 150 regional offices with over 60,000 members.

Differentiator

Problem solved

Functional benefit

Products and services

• Programa de Proteção Veicular (Conventional Protection Plan) Core vehicle protection plan offering coverage for theft, robbery, collision, capotamento, fire from covered events, and natural disaster damage for Brazilian vehicle owners. Operates through mutual aid cost-sharing among members with reimbursement up to R$340,000 per vehicle based on FIPE table values.
• MULTIPLUS FURTO & ROUBO (Theft and Robbery Plan) Specialized protection plan providing dedicated theft and robbery coverage with two tiers (up to R$60,000 or R$80,000 based on FIPE table value). Plans start at R$94.90/month, require mandatory tracker installation, and include optional 24-hour assistance.
• Assistência 24 Horas (24-Hour Assistance) Round-the-clock roadside assistance service including towing up to 1,000 km, flat tire service, dead battery jump, fuel delivery, mechanical failure support, locksmith services, and protected vehicle storage. Available to vehicle protection members opting for additional coverage.
• Rastreamento Veicular (Vehicle Tracking) Vehicle tracking service with real-time location monitoring, remote blocking capability, and electronic geofencing. Mandatory for vehicles valued over R$30,000, motorcycles over R$20,000, rental/taxi/app vehicles, and vehicles in Rio de Janeiro and São Paulo states. Equipment provided under comodato (loan agreement) via HINOVA GARANTIDO S.A.
• Área do Associado (Member Portal) Online member self-service portal for accessing invoices, second copy of bank slips (boleto), password recovery, and member account management. Access via vega.hinova.com.br.

Quantifiable outcome

• Protection coverage up to 100% of FIPE table value
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• HINOVA GARANTIDO S.A.coreTechnology or IntegrationStrategic partnership for vehicle tracking and blocking services. HINOVA GARANTIDO S.A. (CNPJ 34.604.039/0001-30) provides GPS tracking devices, blocking capabilities, and monitoring infrastructure for the Furto & Roubo protection plan. Members must install HINOVA equipment as a condition of coverage. HINOVA operates the tracking platform and mobile app for vehicle monitoring and electronic geofencing. Contact: 0800 580 3535, (31) 3565-4043, [email protected].

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Bradesco Seguros: One of Brazil's largest insurance groups with a significant auto portfolio distributed through Bradesco's bank channels. Competes for the same vehicle owners but offers licensed, full-coverage products with traditional underwriting.
• SulAmérica Seguros: Major Brazilian insurer with auto coverage among its broader product portfolio, sold through brokers and digital channels. Represents the licensed-insurer incumbent Multiplus competes against in the broader vehicle protection market.
• Mapfre Seguros: Global insurer operating in Brazil with auto insurance as a key line, distributed through brokers and partners. Represents another licensed-insurer alternative Multiplus members could choose instead.
• Tokio Marine Seguradora: Global insurer with substantial Brazilian auto insurance operations. Competes with Multiplus for personal and commercial vehicle owners through licensed, full-coverage auto products.
• Zurich Seguros Brasil: Brazilian operation of Zurich Insurance with auto coverage in its portfolio. Serves as a broader incumbent competitor for licensed, full-value vehicle protection.

Emerging players

• 180 Seguros: Brazilian digital auto insurance startup focused on simplifying purchase and claims for vehicle owners. A relevant emerging competitor eroding the convenience gap that historically favored protection associations.
• Justos: Brazilian auto insurtech offering app-based, pay-per-km auto insurance. Represents a digital-first entrant lowering friction in auto coverage, increasingly competing for the same underbanked and convenience-oriented buyers Multiplus targets.

Direct peers

• Porto Seguro: Brazil's largest auto insurer, directly competing with Multiplus for the same vehicle owners, but operating under a licensed insurance model with traditional underwriting. The most direct comparator for member acquisition and pricing benchmarks in the Brazilian auto protection market.

Others

• HINOVA GARANTIDO S.A. Multiplus's strategic tracking and blocking technology partner providing GPS devices, monitoring platform, and the member mobile app. Not a competitor but a critical ecosystem dependency for Multiplus's FURTO & ROUBO product line.
• Ituran: Brazilian vehicle telematics and tracking provider serving both consumers and insurance/protection programs. Highly relevant as a parallel/complementary infrastructure layer — and a potential alternative tracking partner to HINOVA GARANTIDO.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/multiplusprotecao.es
• LinkedInlinkedin.com/company/multiplusprotecaoveicular

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Multiplus Proteção Veicular