ACE Associated Compiler

Name

ACE Associated Compiler

Legal name

Ace B.V.

Website

https://ace.nl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Software Publishers (513210)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

akta.pro secondary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

Keywords

• Creative agency services
• Integrated marketing
• Advertising services
• Influencer marketing
• AI solutions development

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Full-service creative agency offering branding, advertising, digital, social, PR, and media services through an integrated network of specialized agencies. Revenue generated through project fees, retainer agreements, and campaign-based work.
2. Influencer Marketing: Content Icons agency within ACE manages influencer campaigns and ambassador programs for brands like Unilever (Lipton Ice Tea, Magnum), developing content strategy and talent partnerships.
3. AI Solutions Development: ACE AI Studio develops custom AI-driven solutions and platforms for clients, creating proprietary tools like Ask Atlas for KLM and MissJourney for TEDx.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

ACE is an integrated network of 12 creative and technical agencies delivering full-service creative agency work — branding, advertising, digital, social, PR, performance, and media — to enterprise brands. The network also operates ACE AI Studio, which develops proprietary AI products such as MissJourney (text-to-image), Ask Atlas (travel inspiration for KLM), and Lookgen.ai (fashion look generator for WE Fashion).

Product overview

ACE is a modern network of 12 creative and technical agencies (including Blauw Gras, Born05, Glasnost International, Herc the agency, Fitzgerald International, We Are Off The Record, NewBorn Ventures, IM Lounge, and Content Icons) operating at the intersection of technology and culture. The integrated network offers services in creation, acceleration, and innovation spanning branding, social and PR, digital, performance, and media. ACE operates from Club ACE headquarters in Amsterdam Houthavens with over 250 team members. The network includes dedicated AI capabilities through ACE AI Studio (generative AI, actionable AI, predictive AI) and specialized products like MissJourney (AI image generator), Ask Atlas (AI travel platform), and Lookgen.ai (AI fashion tool). Notable clients include Under Armour, ABN AMRO, Unilever, Porsche, Samsung, YoungCapital, KLM, and Rijksmuseum.

Differentiator

Problem solved

Functional benefit

Products and services

• ACE Integrated Agency Network Full-service integrated creative agency network of 12 specialized agencies offering branding, advertising, digital, social, PR, performance, and media services to enterprise clients through bespoke teams under a single point of contact.
• ACE AI Studio In-house AI practice of ACE that develops AI-driven services and solutions for organizations looking to accelerate their brand, communication, or business through generative, actionable, and predictive AI.
• MissJourney World's first AI text-to-image generator that celebrates women and challenges gender stereotypes, built with anti-stereotypical prompt logic to create diverse female-led artworks.
• Ask Atlas AI-driven travel inspiration platform developed for KLM that provides personalized destination recommendations using generative AI with over 60,000 AI-generated travel tips, multimodal text and imagery, and curated audio.
• Lookgen.ai AI-powered look generator for fashion brands (developed with WE Fashion) that transforms fashion content creation through AI-driven visual generation.

Quantifiable outcome

• YoungCapital achieved 40% acceleration of revenue growth per year with ACE campaigns
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Partnerships

Six partnerships are on record, tiered campaign, core, key and strategic.

• Antonio RüdigercampaignOthers · 1 October 2024Real Madrid centre-back Antonio Rüdiger led Under Armour's 'You Need More Than Strikers to Protect This House' campaign for EMEA markets.
• KLMcoreStrategic or Co-development Partner · 2 April 2024ACE AI Studio and Born05 developed Ask Atlas - AI-driven travel inspiration platform for KLM with 60,000+ AI-generated travel tips. Platform launched in 40 countries and 12 languages. Represents KLM's embrace of new technology for personalized customer experiences.
• WE FashioncoreStrategic or Co-development Partner · 1 January 2024Launched Lookgen.ai - AI-powered look generator transforming fashion content creation for WE Fashion.
• UnileverkeyGTM or Marketing Partner · 1 June 2023Content Icons (ACE influencer agency) partnered with Unilever for Lipton Ice Tea and Magnum summer campaigns. Leading ambassador programs for both brands in Dutch market. Strategy based on partnership between talent and brand with co-creation at core.
• TEDxAmsterdam WomencoreStrategic or Co-development Partner · 8 March 2023Partnership to launch MissJourney - world's first AI alternative celebrating women. ACE developed the AI tool to combat gender bias in AI image generation. Launched on International Women's Day with global reach of 103 million. TEDxWomen continues year-long program 'Decoding the Future' supporting women in tech.
• Ralph WisbrunstrategicStrategic or Co-development Partner · 1 January 2023Wisbrun joined CEO Rogier IJzermans in ACE's Strategic Board to help grow the organization internationally. Also establishing brand and business consultancy division. Former founding partner and CEO at Wunderman Thompson (formerly JWT) and Wisbrun Eastwood with experience for ING, BMW, VodafoneZiggo.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Fitzroy: Amsterdam-based independent creative agency that also targets Dutch and European enterprise brand work with an integrated creative-and-content offering — comparable in size, geography, and client profile to ACE.
• Dept Agency: Amsterdam-headquartered digital creative and technology agency with comparable headcount, similar integrated digital+creative offering, and overlapping enterprise client base in the Netherlands and Europe. Closest Dutch-headquartered scale peer to ACE.
• Hero (Dutch creative agency): Long-established Dutch creative agency comparable in headcount and Dutch enterprise client base, serving similar blue-chip accounts in banking, FMCG, and public sector — a direct competitor for pitches like ABN AMRO.
• MediaMonks (S4 Capital): Global creative production and digital agency that operates as an integrated network with content, media, and AI capabilities — directly comparable to ACE's network-of-agencies model and its ACE AI Studio offering.
• AKQA: Creative and innovation agency owned by WPP that combines brand strategy, digital experience, and emerging technology — overlapping directly with ACE's integrated creative+AI positioning for enterprise clients like ABN AMRO and KLM.
• TBWA\\Hakuhodo (and TBWA Hakuhodo Netherlands): Disruption-focused creative agency network operating in the Netherlands; ACE has explicitly poached multiple senior creative teams from TBWA, suggesting direct talent and client overlap in the Dutch market.

Broad incumbents

• Omnicom Group: Holding company of BBDO, DDB, TBWA, and Goodby Silverstein — including TBWA, from which ACE just poached multiple senior creative leaders. Competes for the same enterprise creative accounts ACE targets.
• WPP: Global advertising holding company and ACE's largest competitor for enterprise accounts. ACE's wins of ABN AMRO and Under Armour directly competed against WPP-owned networks, and WPP's Ogilvy, VMLY&R, and GroupM operate in the same integrated creative+media+tech space ACE targets.
• Publicis Groupe: Global advertising holding company whose networks (Publicis, Leo Burnett, Saatchi & Saatchi, Digitas) compete with ACE for the same blue-chip Dutch and European accounts. Publicis's recent Marcel-class AI platform is a direct competitor to ACE AI Studio.
• Dentsu: Japan-headquartered global advertising network whose Dentsu Creative and Merkle brands directly compete for the same integrated creative+data+tech enterprise mandates ACE pursues, particularly with Asian and European multinational clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/thisisace
• Instagraminstagram.com/ace_clubace
• Facebookfacebook.com/aldamusic.is

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACE Associated Compiler