What rollz international does

Rollz International is a privately held Dutch mobility-aid company founded in 2012 and headquartered in Delft, the Netherlands, with a wholly-owned US subsidiary (Rollz Mobility US Inc., Carson, California) and a UK subsidiary (Rollz Mobility UK). The company designs, manufactures, and sells premium rollator walkers and related mobility products, with production carried out through manufacturing partners in Taiwan.

The company's product architecture is centered on a modular platform. The flagship Rollz Motion is a 2-in-1 rollator and transport wheelchair that transforms within seconds; the Rollz Motion Electric extends this to a 3-in-1 device with joystick-controlled electric drive; the Rollz Motion Performance adds all-terrain air tires and drum brakes; and the Rollz Motion Rhythm is a specialized Parkinson's rollator with three synchronized cues (projected laser line, metronome, handlebar vibration) controllable via a smartphone app. Specialized lines include the Rollz Air (carbon-fiber, 10.9 lbs, three sizes), the Rollz Flex (compact rollator with integrated shopping bag), and the Rollz Flow (aluminum everyday rollator with patented dual-bag storage). Add-on modules (Rhythm module, wheelchair package, electric kit, Rollz Fit activity sensor) allow a single baseline product to be upgraded rather than replaced, reportedly reducing production by 66% and extending product lifespan beyond ten years.

The business model is primarily direct hardware sales through the company's US e-commerce storefront and an exclusive distributor network covering 25 countries across Europe, North America, and Asia-Pacific; revenue also flows via Medicare and health-insurance reimbursement in the US under HCPCS codes E0143 and E0156 for eligible products. Target customers include seniors with age-related mobility decline, people with Parkinson's and other neurological conditions, individuals with variable-mobility conditions (e.g., MS, EDS), active outdoor users, rehabilitation patients, and the healthcare professionals (occupational and physical therapists) who prescribe these devices. Pricing is not publicly disclosed. The company operates without disclosed external funding, indicating founder or internally controlled ownership.

Name

rollz international

Legal name

Rollz International

Website

https://www.rollz.com

Company type

Private

Operating status

Operating

Short description

Rollz International is a Dutch mobility-aid company founded in 2012 that designs and sells modular premium rollator walkers, including 2-in-1 rollator-wheelchair combinations, electric wheelchairs, Parkinson's cue devices, and carbon-fiber ultralight models, distributed across 25 countries.

Ownership category

akta.pro rank

Product category

Mobility Aids

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA)

Keywords

• Mobility aids
• Rollator walkers
• Wheelchair combinations
• Mobility devices
• Walking aids

Headquarters

HQ city

Delft

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Rollator Walker Sales: Direct sales of rollator walkers through company e-commerce (US) and global distributor network. Products include Rollz Motion, Rollz Air, Rollz Motion Electric, Rollz Motion Performance, Rollz Motion Rhythm, and Rollz Flex.
2. Accessories Sales: Sale of accessories including cup holders, umbrellas, travel covers, cane holders, tray tables, seat covers, lights, and shopping bags for all rollator models.
3. Medicare/Insurance Reimbursement: Products covered by Medicare and health insurance plans in US market. Rollz Air coded for E0143 and E0156 HCPCS codes. Other models pending fee schedule approval.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Rollz International designs, manufactures, and sells premium rollator walkers and modular mobility aids, including 2-in-1 rollator-wheelchair combinations, electric wheelchairs, ultra-lightweight carbon fiber walkers, and Parkinson's-specific neurological cue rollators. Its core platform is the Rollz Motion, a modular frame that transforms between rollator and wheelchair in seconds and serves as the baseline for specialized variants and add-on modules. The product line is supported by a smartphone companion app, accessories, and a global distribution network of 20+ exclusive distributors supplemented by direct US e-commerce.

Product overview

Rollz International is a Dutch mobility-aid company that designs, manufactures, and sells a portfolio of modern rollator walkers and related accessories. The core product line centers on the Rollz Motion platform — a modular 2-in-1 rollator walker and transport wheelchair — which serves as the baseline for several specialized variants and add-on modules. The portfolio includes the ultra-lightweight carbon Rollz Air, the 3-in-1 Rollz Motion Electric (adding electric wheelchair capability), the all-terrain Rollz Motion Performance (with air tires and enhanced cushioning), and the Rollz Motion Rhythm (with three neurological-cue modalities for Parkinson's). The Rollz Flex and Rollz Flow serve distinct sub-segments: the Flex is a compact shopping-focused rollator with integrated bag and adjustable handlebar, while the Flow is an aluminum everyday rollator with patented dual-bag storage. The modular system allows products to be upgraded via add-on modules (Rhythm module, wheelchair package, electric kit) or the Rollz Fit activity sensor, extending device longevity. All products are distributed globally through exclusive distributors and direct online sales.

Differentiator

Problem solved

Functional benefit

Brands

• Rollz Motion: The flagship 2-in-1 rollator walker and wheelchair that transforms between walking aid and transport chair.
• Rollz Air
• Rollz Motion Electric
• Rollz Motion Performance
• Rollz Motion Rhythm
• Rollz Flex
• Rollz Flow
• Rollz Fit

Products and services

• Rollz Motion A 2-in-1 rollator walker and transport wheelchair that transforms between the two modes within seconds. Designed for indoor and outdoor use with adjustable handles, footrests, and lumbar support. Rollator weight 25.55 lbs; removable wheelchair package 7.5 lbs. Available in four colors and two sizes. For individuals with variable mobility needs due to chronic conditions or fatigue.
• Rollz Air An ultra-lightweight carbon fiber rollator walker with seat weighing only 10.9 lbs. Features shock-absorbing soft tires, two integrated storage bags (up to 22 lbs combined capacity), ergonomic handles, and back support. Available in three sizes with 385 lbs weight capacity. Medical-grade HCPCS codes E0143 and E0156 for US Medicare reimbursement.
• Rollz Motion Electric A 3-in-1 rollator walker, transport chair, and electric wheelchair combining all features of the Rollz Motion with motorized assistance. Weighs 62 lbs including battery; wheelchair package adds 9.5 lbs. Features joystick controller (0.8-3.7 mph), automated push support for caregivers, 9.3-mile range, and Rollz app connectivity. Foldable for transport.
• Rollz Motion Performance An all-terrain 2-in-1 rollator walker and transport wheelchair built on the Rollz Motion frame with rear air-filled tires for shock absorption, foam-filled front tires, thicker padded armrests, wedge-shaped seat cushion, reflective strips, and drum brakes. 275 lbs weight capacity. Available in Jungle Green and Ruby Red, in small and regular sizes. Designed for cobblestones, forest trails, and uneven terrain.
• Rollz Motion Rhythm A specialized rollator walker for people with Parkinson's disease or other neurological conditions, built on the Rollz Motion frame with an electronic Rhythm module. Offers three individually adjustable cues: a projected green laser line (visual), metronome (auditory), and handlebar vibration (tactile) to break freezing of gait. Smartphone app enables cue customization and randomization to prevent habituation. 275 lbs weight capacity; 25.6 lbs total weight.
• Rollz Flex A compact, stylish rollator walker with an integrated large shopping bag (up to 55 lbs capacity) and adjustable handlebar offering multiple support levels. Weighs 15 lbs (small) or 17 lbs (regular). Short wheelbase and closely set wheels enable tight turning in narrow spaces. Four frame colors and two sizes. Made from welded aluminum.
• Rollz Flow A lightweight aluminum rollator walker with integrated dual-bag storage (patented design) and shock-absorbing wheels made from sports-footwear-grade material. Engineered for balanced weight distribution and smooth handling on everyday surfaces. Folds compactly. Available in three sizes (small, regular, wide) and two matte colors (blue, black). Includes reflective details. Weighs 5.7-6.2 kg depending on size.
• Rollz Fit An activity sensor accessory that attaches to a rollator's wheel, measuring distance traveled, calories burned, and active minutes based on wheel rotation. Transfers data wirelessly to the Rollz app via smartphone. Designed to encourage physical activity and support rehabilitation by tracking walking behavior over time.
• Rollz Motion Performance Dutch Orange A limited-edition color variant of the Rollz Motion Performance all-terrain 2-in-1 rollator walker and wheelchair, finished in a bold Dutch Orange. Shares all features of the Performance model (air tires, drum brakes, thick armrests) and is a limited-time offering available only in Europe.
• Rollz Accessories Range of accessories compatible with Rollz rollator models, including cup holders, umbrellas, travel covers, cane holders, tray tables, seat covers, lights, and shopping bags. Designed to enhance the functionality and convenience of Rollz rollators for daily use.

Quantifiable outcome

• 80% of Parkinson's patients benefited from using Rollz Motion Rhythm with different cues
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core and minor.

• InMarketcoreStrategic or Co-development PartnerRollz is a proud member of InMarket, a sustainability-focused business group. InMarket values sustainability as a key factor for both future progress and business success, with member companies working together to build a foundation for a more sustainable world.
• AquaFoxminorOthersInMarket member specializing in water-saving systems for the catering industry. Has managed to save 10.7 billion liters of water in the Netherlands and Belgium. Part of the sustainability group that Rollz belongs to.
• UltrakneeminorOthersInMarket member that developed an innovative knee protector for physical workers that is both durable and effective. Part of the sustainability group that Rollz belongs to.
• Healthcare Institutions and ProfessionalscoreStrategic or Co-development PartnerRollz partners with healthcare professionals, physiotherapists, and occupational therapists for product development, clinical studies, and evidence-based recommendations. Long-lasting partnerships aimed at supporting best user outcomes.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TOPRO: Norwegian rollator manufacturer with a portfolio of premium rollators and walking aids. Directly comparable to Rollz in product category (rollators), target user (elderly and mobility-impaired), and Scandinavian/Nordic design-led positioning.
• Human Care: Swedish manufacturer of rollators and mobility aids sold globally through distributors. Closely matches Rollz on product mix (rollators, mobility equipment), European design heritage, and a distributor-led GTM in healthcare channels.
• Nova Medical Products: US-based manufacturer of rollators and mobility products with a strong consumer-retail footprint. Competes head-to-head with Rollz in the rollator category and overlaps on the US Medicare/DME reimbursement pathway.

Broad incumbents

• Drive DeVilbiss Healthcare: Large US DME manufacturer covering rollators, walkers, wheelchairs, beds, and respiratory equipment. Represents the broad incumbent competitive set with deeper distribution and bundled DME contracts versus Rollz's premium niche positioning.
• Invacare: Global manufacturer of wheelchairs, rollators, and rehab equipment with extensive hospital and DME channel coverage. Comparable to Rollz in the rollator/mobility product family, but with a much wider portfolio and direct sales force.
• Pride Mobility: Major US manufacturer focused on power chairs, scooters, and lift chairs. Overlaps with Rollz's Rollz Motion Electric category but operates at substantially larger scale across complementary mobility products.
• Sunrise Medical: Global wheelchair and mobility manufacturer (Quickie, Zippie, Sterling) serving clinical and consumer markets. Directly adjacent to Rollz through manual and powered wheelchair categories and through DME reimbursement channels.
• Permobil: Swedish manufacturer of advanced power wheelchairs, seating, and rehab solutions. Overlaps with Rollz in the powered mobility space and shares Scandinavian design and engineering heritage, but with a much broader clinical footprint.
• Ottobock: Global mobility and prosthetics player with a complete portfolio from manual wheelchairs to bionic solutions. Comparable to Rollz through mobility product adjacency and international reimbursement presence, but vastly larger and more diversified.

Emerging players

• Carex Health Brands: US-focused DME brand retailing walkers, rollators, and daily living aids through mass-market and pharmacy channels. Comparable to Rollz at the consumer/DME retail layer, especially in the US, though with less premium design positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Rollzint
• YouTubeyoutube.com/user/RollzInternational
• Facebookfacebook.com/RollzInternational
• Instagraminstagram.com/rollzint

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about rollz international