Australian Labradoodle Association of America

What Australian Labradoodle Association of America does

The Australian Labradoodle Association of America (ALAA), legally International Australian Labradoodle Association, is a US-based non-profit membership organization founded in 2004 to serve as the premier breed club and registry for the Australian Labradoodle. It serves two principal customer segments: breeder members who register litters and advertise programs, and pet-family buyers seeking verified, health-tested Australian Labradoodle puppies through its breeder directory and Puppy Locator. The organization operates across more than 10 countries including the US, Canada, the UK, Sweden, Finland, and Russia, and reports over 4,000 members (as of September 2020) with 137,700+ currently registered dogs and 149,200+ ancestral records in its database.

ALAA's core technology is the DogTrack™ Online Member Services and Dog Registry platform, which maintains verified multigenerational pedigrees, photos, vital statistics, and health testing records. Supporting tools include the Puppy Locator (searchable by size, gender, and geography), Stud Finder (matching by genetic markers and coat color genes), and the Paw Reward Program that tier-recognizes breeders (Platinum/Gold/Silver) for exceeding minimum health testing requirements. The organization also runs annual Roundtable educational conferences (since 2006) and operates the ALAA Connect and Pet Pals Place online communities.

ALAA is funded entirely through membership fees (a one-time $50 lifetime Pet PALs fee for pet owners plus $10 per additional dog, and recurring breeder membership fees), litter and dog registration fees (with late registration fines), Puppy Locator advertising subscriptions, Roundtable conference fees ($150–$375 per attendee depending on member status and timing), and partner-driven discount promotions. Distribution is direct-to-consumer through its own website, breeders portal, social channels (Facebook, Instagram), the Good Dog platform partnership, and annual conferences. Revenue is not publicly disclosed, and the entity has no parent company or external funding.

Name

Australian Labradoodle Association of America

Legal name

International Australian Labradoodle Association d/b/a Australian Labradoodle Association of America

Website

https://alaa-labradoodles.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

The Australian Labradoodle Association of America (ALAA) is a US-based non-profit breed registry and membership organization founded in 2004, serving 4,000+ breeder and pet members through its DogTrack™ pedigree database, Puppy Locator, Stud Finder, and annual Roundtable education conferences for the Australian Labradoodle breed.

Ownership category

akta.pro rank

Product category

Pet Breed Registry Services

NAICS

Support Activities for Animal Production (11521)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro industry

PRIMARYAFAEALAC

Animal Welfare & Advocacy Organizations

Agriculture & Food Production/Animal Production & Aquaculture/Animal Welfare, Boarding & Production Support Services (non-veterinary)

Keywords

• Breed registry services
• Dog pedigree database
• Breeder membership association
• Health testing certification
• Pet breed club

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Pet PALs Membership Fees: One-time $50 lifetime membership fee for pet owners, with additional dogs registerable for $10 each. Grants access to Whole Dog Journal subscription, exclusive online community (Tradewing), ALAA Connect, and member discounts.
2. Breeder Membership Fees: Annual/membership fees for breeders to access the DogTrack registry, list on the breeder directory, use the Puppy Locator and Stud Finder tools, and receive member discounts and educational resources.
3. Puppy Locator Advertising: Breeders can subscribe to the Puppy Locator Subscription Service to feature their kennel, current litters, and upcoming litters with ads, providing additional advertising revenue beyond basic directory listings.
4. Litter and Dog Registration Fees: Fees for registering litters (within 120 days of birth), with late registration fines ($15 per litter per month up to 8 months, $120 fine at 9+ months). Dog registration and transfer fees support the registry operations.
5. Educational Event Fees: Roundtable conference registration fees charged to attending breeders. 2019 pricing was $150 per member breeder and $300 per non-member breeder (early registration), increasing to $225 and $375 respectively after August 20.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

The Australian Labradoodle Association of America (ALAA) is a non-profit membership association that maintains the world's largest verified pedigree database for the Australian Labradoodle. It provides breeder members with an online registry (DogTrack™), puppy locator, stud finder, health testing certification (Paw Reward Program), and educational conferences, while offering pet owners a Pet PALs lifetime membership with breed resources and community access.

Product overview

ALAA operates as a breed registry and membership organization offering a suite of interconnected digital services and programs for Australian Labradoodle breeders and pet owners. The core platform is DogTrack™, an online dog registry containing over 137,700 registered dogs with photos, pedigrees, and health statistics. Supporting this are the Puppy Locator and Stud Finder tools for breeding management. The organization supplements its digital services with the Paw Certification Program for health testing recognition, Roundtable educational conferences, and Pet PALS membership providing lifetime benefits including Whole Dog Journal subscription, grooming cards, and exclusive community access. All components work together to support responsible breeding practices and breed preservation.

Differentiator

Problem solved

Functional benefit

Products and services

• DogTrack™ Online Dog Registry
• Puppy Locator
• Stud Finder
• Pet PALs Lifetime Membership
• Litter and Dog Registration
• Paw Reward Health Testing Program
• Roundtable Annual Conference
• Official ALAA Grooming Cards
• Puppy Locator Advertising Subscription
• Pet Pals Place Online Community

Quantifiable outcome

• Over 4,000 members and 88,000 dog registrations since 2004
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Good DogcoreGTM or Marketing Partner · 8 April 2021Good Dog is a platform connecting pet families with reputable breeders, shelters, and rescues. ALAA joined as an official Club Partner and Good Dog Grant recipient, with the grant designated for educational materials and information for breeders and pet families. ALAA members receive priority status when applying to join Good Dog. Good Dog offers ALAA breeder members access to legal resources (sample contracts), webinars with canine health experts, a certified Good Breeder badge, discounts from partners including Embark and Paw Print Genetics, and access to Good Dog's secure payment system.
• OFA (Orthopedic Foundation for Animals)coreTechnology or IntegrationThe OFA has recognized the ALAA's commitment to the Australian Labradoodle breed with the creation of a separate breed code for the Australian Labradoodle in the OFA database. ALAA participates in OFA's Canine Health Information Center (CHIC) program.
• Whole Dog JournalminorOthersALAA provides pet members with a one-year subscription to Whole Dog Journal, the industry leader in dog care and training information, included with the $50 lifetime Pet PALs membership.
• BuddyID / Microchip ID SystemsminorOthersBuddyID offers the Buddy System Complete Protection Kit including a microchip and QR tag. ALAA members can use code ALAA15 to receive 67% off the kit ($15 vs $44.99 regular price) during promotional periods.

Scale indicators5 records

Expansion highlights6 records

Direct peers

• Good Dog: Online marketplace and breeder verification platform connecting pet families with reputable breeders, rescues, and shelters. ALAA is an official Good Dog Club Partner, and Good Dog offers pedigree-adjacent verification and certified Good Breeder badges that compete with ALAA's directory and registry value.
• Worldwide Australian Labradoodle Association: A competing international breed registry specifically for Australian Labradoodles. Operates in the same niche with overlapping pedigree, breeder directory, and health-testing programs, splitting the addressable breeder base.

Broad incumbents

• American Kennel Club (AKC): The dominant US kennel club and breed registry. AKC's breed registry, marketplace, and event infrastructure are the established alternative to ALAA for breeders and owners seeking 'official' pedigree documentation; ALAA explicitly notes the Australian Labradoodle is not AKC-recognized.
• Continental Kennel Club: Alternative pedigree and registration service for purebred and designer dogs in the US. Comparable to ALAA in offering lower-friction registration and breeder-listing services outside the AKC framework.

Regional players

• Australian Labradoodle Club of Australia: Country-of-origin breed club for the Australian Labradoodle. Comparable registry, breeder standards, and code-of-ethics function, but focused on the Australian market rather than competing directly in North America.

Emerging players

• PuppySpot: Online breeder marketplace offering direct puppy search and acquisition. Competes for the same breeder-to-buyer customer acquisition funnel that ALAA's Breeder Directory and Puppy Locator serve.

Others

• Orthopedic Foundation for Animals (OFA): Health-testing database that maintains breed-specific health results and has created a separate breed code for the Australian Labradoodle in partnership with ALAA. Functions as critical health infrastructure underpinning ALAA's Paw Reward Program.
• Embark Veterinary: Dog DNA testing provider offering breed verification and health screening. ALAA breeder members receive Embark discounts through the Good Dog partnership, making Embark a comparable genetic-verification touchpoint in the same breeder workflow.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/alaalabradoodles
• Instagraminstagram.com/alaalabradoodles
• LinkedInlinkedin.com/company/australian-labradoodle-association-of-america

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Australian Labradoodle Association of America