Linqd.

Name

Linqd.

Legal name

Modern Marketing Concepts, Inc.

Website

https://linqd.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Building Products Marketing Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Pricing, Revenue & Commercial Analytics (BPAHALAM)

akta.pro secondary industry

Data Analytics & Business Intelligence Services (BPAHALAC)

Keywords

• Channel sales execution
• Building products marketing
• Customer data platform
• Demand generation services
• Revenue growth consulting

Headquarters

HQ city

Endicott

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Outcome-Based Revenue Generation: Performance-based model where Linqd takes responsibility for incremental revenue generation; payment tied to measurable outcomes rather than activity, deliverables, or software access; company states 'we only get paid when it does'

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Linqd sells measured revenue outcomes to building products manufacturers, distributors, and PE operators through The Hidden Growth Channel™. The offering combines the proprietary DPro Data Platform (covering 3M+ verified building supply professionals) with industry-specialized execution teams that run continuous Acquire, Grow, Retain, and Win-Back plays across email, voice, digital, and direct mail. Linqd is paid only when incremental revenue is delivered, taking accountability as an extension of the client's business.

Product overview

Linqd is a building products marketing firm operating as a single unified offering: The Hidden Growth Channel™. This is delivered through proprietary technology (DPro Data Platform with 3M+ verified building supply professionals) combined with execution services (industry-specialized teams handling multi-channel outreach across email, digital, voice, and direct mail). The company does not sell software, advice, or campaigns—it sells measured revenue outcomes through a continuous cycle of Intelligence → Activation → Outcomes. The DPro platform serves as the underlying data and intelligence layer powering customer targeting and opportunity detection, while execution teams handle activation and revenue accountability.

Differentiator

Problem solved

Functional benefit

Products and services

• The Hidden Growth Channel™ Continuous revenue execution engagement for enterprise building products manufacturers, distributors, and PE operators; Linqd is paid only on measured revenue lift and operates as an extension of the client's business to compound qualified relationships and reduce churn.
• Execution Services Multi-channel campaign execution by Linqd's vertical-specialized teams (HVAC, plumbing, roofing, flooring, doors and windows, big box retail) handling acquisition, expansion, retention, and reactivation campaigns on behalf of clients.

Quantifiable outcome

• 30-50% increase in qualified new relationships
• +6 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Scale indicators5 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• IMPACT: IMPACT is a B2B marketing services and training firm that helps companies build sales and marketing teams, with a focus on content, branding, and demand generation for industrial and complex B2B sales. Comparable to Linqd in delivering managed services rather than pure SaaS, and in working with manufacturers and distributors in technical industries.
• Velocity Partners: Velocity Partners is a B2B marketing agency specializing in technology, industrial, and complex B2B sales cycles. It is comparable to Linqd in targeting technical and industrial buyer journeys, delivering integrated marketing services, and serving clients in vertical-specific channels.
• Heinz Marketing: Heinz Marketing is a B2B sales and marketing agency focused on demand generation, pipeline development, and account-based marketing for industrial and technology companies. Comparable to Linqd in delivering outcome-oriented managed marketing services rather than pure software, with a strong emphasis on measurable revenue contribution.
• Refine Labs: Refine Labs is a B2B marketing agency specializing in demand generation and category creation for B2B technology companies. Comparable to Linqd in operating as a managed services firm emphasizing measurable revenue outcomes, and in focusing on complex B2B buyer journeys.
• Tilt Metrics: Tilt Metrics is a B2B revenue operations and marketing analytics consultancy that helps industrial and complex B2B companies operationalize CRM, lead management, and pipeline reporting. Comparable to Linqd in delivering analytics-enabled revenue outcomes for B2B manufacturers and distributors, though with a more analytics/consulting delivery model than Linqd's multi-channel execution teams.

Emerging players

• Demandbase: Demandbase is a B2B go-to-market platform combining account-based marketing, advertising, and sales intelligence with predictive analytics. Comparable to Linqd in applying data and predictive intelligence to identify, prioritize, and activate B2B accounts, though delivered as a SaaS platform rather than managed services.
• 6sense: 6sense is a B2B predictive analytics and intent data platform that uses AI to identify in-market accounts and recommend next-best actions. Comparable to Linqd's DPro in using ML-driven customer intelligence to score accounts and predict churn/expansion, though positioned as a SaaS layer rather than an outcome-driven service.

Broad incumbents

• ZoomInfo: ZoomInfo is a large B2B data and intelligence platform providing company and contact data, intent signals, and sales engagement tools. Comparable to Linqd in leveraging a large proprietary professional database and predictive signals for B2B targeting, but operating at much broader scale and as a horizontal SaaS platform.
• HubSpot: HubSpot is a leading CRM and marketing automation platform serving B2B companies across verticals with tools for marketing, sales, and customer service. Comparable to Linqd as a horizontal incumbent serving the same manufacturer and distributor buyer personas, though HubSpot sells software access rather than outcome-based revenue execution.
• Salesforce: Salesforce is the leading global CRM platform with deep marketing automation, AI (Einstein), and customer data capabilities. Comparable to Linqd as a broad incumbent providing customer intelligence and predictive tools to enterprise B2B customers, though delivered as configurable software rather than outcome-driven services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/getlinqd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Linqd.