Mitz Co.

What Mitz Co. does

Mitz Co. (株式会社ミッツ / MIT'S CO.,LTD.) is a Kyoto-headquartered design, production, and printing manufacturing firm founded in 1995, operating for over 30 years with a primary specialization in the Japanese dental and medical vertical. The company provides an integrated one-stop service spanning planning and proposals, graphic design, high-quality printing and processing, data management, quality control, packaging and assembly, and delivery — eliminating the need for multiple vendors for its clients. Beyond services, Mitz develops and manufactures proprietary products including the fumocca and fumocca mini foot-pedal disinfectant spray stands, dental name plates and communication cards, appointment books, and the Hakotsuku (ハコつく) original packaging service. Related businesses include LEDUP LED display rentals and paper bag manufacturing.

The company's revenue mix combines professional-services revenue (B2B design, branding, catalog, package, website, and trade show design for dental material manufacturers, dental clinics, dental labs, and a growing roster of non-dental clients) with hardware sales of the fumocca line through Amazon Japan (DTC) and a network of 10 distributor/agent partners for B2B bulk orders. Go-to-market relies primarily on direct inbound contact via the company website and phone, supplemented by organic content marketing on Instagram, Facebook, and note.com, and earned media such as the December 2025 MdN Publications feature. The customer base spans roughly 20 named enterprise clients across dental, cosmetics, construction, hospitality, legal, and education sectors, with repeat engagements concentrated in dental material manufacturers such as Nissin Co., Ltd. and Toa Gosei. Mitz is privately held, has no external funding, and operates with 11-50 employees across a single Kyoto office.

Name

Mitz Co.

Legal name

株式会社ミッツ (MIT'S CO.,LTD.)

Website

https://mits-works.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Mitz Co. is a Kyoto-based design, production, and printing firm with 30+ years' experience, primarily serving dental and medical enterprises with integrated branding, packaging, and proprietary disinfection products in Japan.

Ownership category

akta.pro rank

Product category

Commercial Printing and Design Services

NAICS

Graphic Design Services (54143), Industrial Design Services (541420)

SIC

Dental Equipment & Supplies (3843)

akta.pro primary industry

Hand Hygiene & Skin Antisepsis (Soaps, Sanitizers, Surgical Scrubs, CHG Prep) (HLAHANAE)

Keywords

• Graphic design services
• Commercial printing services
• Package design
• Dental marketing materials
• Brand design

Headquarters

HQ city

Kyoto

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Design, Printing & Manufacturing Services: Core revenue stream from providing integrated design, printing, and manufacturing services. Services include planning and proposals, design work, high-quality printing and processing, data management, quality control, and packaging/assembly/delivery. Primarily B2B, serving dental material manufacturers, dental clinics, and corporate clients.
2. fumocca Product Sales: Direct sales of fumocca and fumocca mini foot-operated disinfectant spray stands through distributors, Amazon marketplace (B2C), and direct B2B bulk orders (50+ units). The company develops and manufactures its own branded product line.
3. Dental Communication Tools: Sales of dental clinic communication tools including name plates, communication cards, and appointment books through dental supply distributors such as 株式会社モモセ歯科商会.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Mitz Co. provides integrated design, printing, and manufacturing services with a specialization in the dental and medical field. Its offerings span planning and proposals, graphic design, package and brand design, high-quality printing and processing, data management, quality control, packaging/assembly, and delivery for B2B clients. The company also develops and sells proprietary products including fumocca foot pedal-operated disinfectant spray stands and dental clinic communication tools (name plates, communication cards, appointment books).

Product overview

Mitz Co. (株式会社ミッツ) is a Kyoto-based design, production, and printing manufacturing company with over 30 years of experience, specializing in the dental/medical field. The company offers a comprehensive portfolio comprising core design and printing services (planning, branding, graphic design, package design, web development, exhibition booth design, and video production) alongside proprietary products. Their own products include fumocca and fumocca mini (foot pedal-operated spray stands for contactless disinfection), dental communication tools (name plates, communication cards, appointment books), and the ハコつく (Hakotsuku) custom packaging service. The company also maintains related businesses including LEDUP (LED display rentals), paper bag manufacturing, and the dental communication tools line.

Differentiator

Problem solved

Functional benefit

Brands

• ハコつく: オリジナルパッケージ制作サービス
• fumocca（フモッカ）
• fumocca mini（フモッカ ミニ）
• アロンキュア デンタル
• デンタルネームプレート
• デンタルコミュニケーションカード
• アポイントメントブック

Products and services

• fumocca (フモッカ) Foot Pedal Spray Stand A foot pedal-operated spray stand that enables contactless disinfection without touching spray bottles. Made from lightweight, durable plastic cardboard (プラダン) with anti-static properties. Collapsible for easy storage, supports bottle heights 170-260mm, includes anti-theft wire lock holes, and accommodates internal counterweights (e.g., spare spray bottles). Dimensions: width 35 x depth 31 x height 93.5cm, weight ~1.2kg. Sold through Amazon Japan for individual consumers and distributor/agent network for B2B bulk orders of 50+ units.
• fumocca mini (フモッカ ミニ) Foot Pedal Spray Stand A smaller version of the fumocca spray stand designed for children, featuring ears that flap when stepped on to make disinfection fun and engaging for kids. Available in White and Mocha color variants on Amazon Japan.
• Dental Name Plate (デンタルネームプレート) Soft material name plates for dental offices/clinics available in normal and design types. Includes free hospital/clinic logo printing, customizable backgrounds and illustrations, and orderable from 1 unit minimum. Distributed nationwide through dental supply distributors such as 株式会社モモセ歯科商会.
• Dental Communication Card (デンタルコミュニケーションカード) Communication tool cards for dental patients featuring staff profiles, photos, caricature illustrations, and personalized messages (up to 100 characters) designed to build trust between dental clinic staff and patients and encourage regular checkups.
• Appointment Book (アポイントメントブック) Flexible scheduling binder with blue grid lines that do not show on copies, designed for reception organization in dental offices.
• Hakotsuku (ハコつく) Original Package Manufacturing Service Original packaging manufacturing service where Mitz Co. collaborates with customers to create custom packaging boxes. Includes data management, printing, assembly, inspection, and delivery.
• Design and Printing Services Comprehensive design services including planning, design, printing, and delivery for corporate branding, dental/medical materials, advertising, and promotional items. Spans planning/proposals, design, high-quality printing/processing, data management, quality control, and packaging/assembly/delivery.
• Package Design Services Package and label design for various products including cosmetics, health supplements, daily goods, and industrial products. Includes concept, graphic design, print production, and packaging manufacturing.
• Website Development Corporate website creation using STUDIO platform, including design, structure planning, and mobile-responsive layouts.
• Exhibition Booth Design Design and production of exhibition booth displays for trade shows, including booth layout, wall graphics, and promotional materials.
• Landing Page (LP) and Video Production Creation of landing pages and promotional videos for events, seminars, and product announcements.

Named customers21 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• 株式会社ケイジパック (Keiji Pack Co., Ltd.)minorChannel Partner/ Reseller/ DistributorAuthorized sales agent for fumocca and fumocca mini foot-operated spray stand products. One of 10 named distributor/agent partners.
• 株式会社アクト石原 (Act Ishihara Co., Ltd.)minorChannel Partner/ Reseller/ DistributorAuthorized sales agent for fumocca and fumocca mini products.
• 株式会社サンエムカラー (Sunm Color Co., Ltd.)minorChannel Partner/ Reseller/ DistributorAuthorized sales agent for fumocca and fumocca mini products.
• シーレックス株式会社 (Sealex Co., Ltd.)minorChannel Partner/ Reseller/ DistributorAuthorized sales agent for fumocca and fumocca mini products.
• 株式会社ニチエイ (Nichiei Co., Ltd.)minorChannel Partner/ Reseller/ DistributorAuthorized sales agent for fumocca and fumocca mini products. Also a repeat design services client for face mask and cosmetic packaging.
• 株式会社モモセ歯科商会 (Momose Dental Shokai Co., Ltd.)coreChannel Partner/ Reseller/ DistributorPrimary distribution partner for Mitz's dental communication tools (name plates, communication cards, appointment books) sold through dental shops nationwide. Also authorized agent for fumocca products.
• 株式会社bee (bee Co., Ltd.)minorChannel Partner/ Reseller/ DistributorAuthorized sales agent for fumocca products. Also a design services client for 'We GUARD' mask filter package redesign and 'mun9' face wash packaging.
• 株式会社イクロスアメニティ (Ikuros Amenity Co., Ltd.)minorChannel Partner/ Reseller/ DistributorAuthorized sales agent for fumocca and fumocca mini products.
• ギフト・アンド・カンパニー株式会社 (Gift and Company Co., Ltd.)minorChannel Partner/ Reseller/ DistributorAuthorized sales agent for fumocca and fumocca mini products.
• 湯島エンタープライズ合同会社 (Yushima Enterprise LLC)minorChannel Partner/ Reseller/ DistributorAuthorized sales agent for fumocca and fumocca mini products.
• 株式会社ニチエイ (Nichiei Co., Ltd.)coreChannel Partner/ Reseller/ DistributorLong-term client-partner relationship for design services including face mask OEM packaging, trade show booth design (annual at 化粧品開発展), and comprehensive face care catalog. Also a fumocca distribution partner.
• サンメディカル株式会社 + クルツァージャパン株式会社 + 三井化学株式会社 (ZEN Project Consortium)coreStrategic or Co-development PartnerThree-party joint development project for 'ZEN Universal Cement' and 'ZEN Universal Bond' dental materials. Mitz handled the entire brand design including co-development logo, product packaging, labels, catalogs, and user manuals. Each partner contributed: Mitsui Chemicals (monomer technology), San Medical (R&D), and Cruzar Japan (marketing).

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Others

• GOJO Industries (PURELL): Global hand hygiene product manufacturer and maker of PURELL sanitizers. Comparable as a participant in the hand-hygiene ecosystem where Mitz's fumocca stand is used, though GOJO makes the consumable product itself rather than the dispensing stand hardware.
• TOTO Ltd. Major Japanese manufacturer of bathroom fixtures, hygiene equipment, and touchless plumbing products. Comparable as a Japanese hygiene-products ecosystem participant where hands-free dispensing and bathroom hygiene products overlap with fumocca's use cases, though TOTO operates at vastly larger scale.

Direct peers

• Simplehuman: Designer and manufacturer of sensor-based, hands-free hygiene and dispensing products for residential and commercial use. Comparable as a competing provider of hands-free, hygienic dispensing solutions — overlapping with fumocca's contactless disinfection value proposition.
• WOW Inc. Tokyo-based visual design and creative agency known for brand identity and packaging design work. Comparable as a similarly-sized Japanese creative design firm operating in brand, graphic, and packaging design — directly competitive for the same type of mid-market B2B creative engagements.
• Nihon Design Center: Specialized Japanese industrial and graphic design firm with a long history of branded design work. Most directly comparable peer given similar positioning as a specialist design studio in Japan, though with broader industry focus than Mitz's dental vertical.

Broad incumbents

• Dai Nippon Printing Co., Ltd. One of the world's largest printing conglomerates, with significant packaging, decorative, and information design operations. Comparable as a Japanese printing and design services provider in adjacent end markets including healthcare and consumer goods packaging.
• Hakuhodo Inc. Second-largest advertising agency in Japan with strong creative, branding, and design capabilities. Comparable as a Japanese integrated creative services competitor for the same enterprise client base Mitz serves, but operates with much broader portfolio and larger headcount.
• Dentsu Inc. Japan's largest advertising and marketing services group, offering integrated communications, design, and digital services across global markets. Comparable as a Japanese design and creative services provider, though operates at vastly larger scale and broader scope than Mitz's dental-focused niche.
• Toppan Holdings Inc. Large Japanese printing and information communications group with substantial packaging and design operations. Comparable as a printing and packaging design services provider, including for healthcare and consumer goods — overlapping with Mitz's package design and production capabilities but at enterprise scale.
• ADK Holdings Inc. Japanese advertising and marketing group with creative, digital, and content production capabilities. Comparable as a Japanese creative services firm competing for similar enterprise marketing budgets, though at materially larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mitsworks
• Instagraminstagram.com/mits_works

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mitz Co.