United States Gymnastics Suppliers Association

What United States Gymnastics Suppliers Association does

The United States Gymnastics Suppliers Association (USGSA) is a private, non-profit trade association based in Atlanta, Georgia, that represents more than 40 member companies supplying equipment, apparel, music, scoring systems, software, and ancillary services to the U.S. gymnastics industry. The organization self-identifies as the world's largest association of gymnastics suppliers and manufacturers and positions itself as the collective voice of vendor-side stakeholders in the sport, analogous to a chamber of commerce for gymnastics commerce. USGSA's primary products are membership services rather than tangible goods: members pay a one-time $50 application fee plus $450 in annual dues and receive bundled benefits including access to a B2B meeting during the annual spring conference, a complimentary umbrella membership in the Sports & Fitness Industry Association (SFIA), the SFIA Manufacturers' Sales Report, discounted Industry Leaders Summit registration, and inclusion in USGSA's $5,000 digital marketing budget promoting National and Regional Congress trade shows.

The association operates with 1-10 employees and is governed by officers and a board drawn directly from member companies, including representatives from Norberts Athletic Products, Dollamur, Tumbl Trak, Spieth America, American Athletic (AAI), and Snowflake Designs. Its go-to-market is event-driven rather than sales-led: USGSA reaches its end customers — gymnastics clubs, coaches, and youth/competitive gymnasts — primarily through participation in USA Gymnastics National Congress and Regional Congress trade shows, supplemented by newsletter, website, and Facebook channels. The organization maintains a formal cooperative working relationship with USA Gymnastics, the sport's national governing body, which charges USGSA with promoting attendance at educational events and trade shows. Revenue mechanics are straightforward and recurring: USGSA is funded almost entirely through annual membership dues at $450 per member company, with no advertising, sponsorship, or commercial product lines disclosed.

Name

United States Gymnastics Suppliers Association

Legal name

United States Gymnastics Suppliers Association

Website

https://www.usgsa.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

USGSA is a non-profit Atlanta-based trade association representing 40+ U.S. gymnastics suppliers and manufacturers, funded by $450 annual membership dues and serving clubs, coaches, and athletes via trade shows and an SFIA umbrella membership partnership.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership Dues: USGSA generates revenue through annual membership fees of $450 per member company, due annually by December 31st, plus a $50 one-time application fee. Members receive benefits including complimentary B2B meeting access, umbrella SFIA membership, and participation in national/regional congress promotions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

USGSA is a membership trade association that represents gymnastics suppliers and manufacturers, charging a $50 application fee plus $450 in annual membership dues. Members receive a bundled package of benefits including a complimentary B2B meeting at the annual spring conference, umbrella SFIA membership, the SFIA Manufacturers' Sales Report, discounted Industry Leaders Summit registration, and inclusion in a $5,000 digital marketing budget that promotes attendance at USA Gymnastics National and Regional Congress trade shows.

Product overview

The United States Gymnastics Suppliers Association (USGSA) is a trade association serving as the world's largest association of gymnastics suppliers and manufacturers, rather than a product company with its own offerings. USGSA provides membership services that connect gymnastics industry vendors with customers through a collective network. Membership benefits include access to a B2B Meeting during annual spring conferences (valued at $250), complimentary SFIA umbrella membership (valued at $1,200), participation in USA Gymnastics National Congress and Regional Congress promotions with a $5,000 digital marketing budget, and full promotion benefits on materials, advertisements, and the organization's website. The association facilitates networking opportunities and helps build the gymnastics industry through cooperative relationships with USA Gymnastics and educational leaders.

Differentiator

Problem solved

Functional benefit

Products and services

• Industry Member Membership

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Sports & Fitness Industry Association (SFIA)coreStrategic or Co-development PartnerSFIA provides umbrella membership to all USGSA members as part of membership benefits. This $1,200 value benefit includes annual SFIA Manufacturers' Sales Report ($245 value), discounted Industry Leaders Summit registration ($449 value), and voice within the larger sports & fitness industry. This partnership extends USGSA's reach beyond gymnastics into the broader sports and fitness ecosystem.
• USA GymnasticscoreStrategic or Co-development PartnerUSGSA works with USA Gymnastics as the governing body of the sport to form cooperative working relationships. The association is charged with helping promote attendance at National and Regional educational events and trade shows. USGSA communicates industry member ideas and possibilities related to the trade show element of educational events.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sports & Fitness Industry Association (SFIA): SFIA is the broad umbrella trade association for sports and fitness equipment/apparel manufacturers and suppliers — the same cooperative membership model serving overlapping vendor customers that USGSA targets in gymnastics.
• Archery Trade Association (ATA): ATA is the trade association for archery manufacturers, suppliers, and retailers — a near-identical vertical sports-supplier model serving one niche sport's vendor ecosystem with advocacy, trade shows, and member services.
• Snowsports Industries America (SIA): SIA represents ski, snowboard, and snowshoe equipment/apparel brands — a vertical sports-supplier trade association with trade shows (SIA Snow Show) and member services structurally analogous to USGSA's gymnastics supplier focus.
• Outdoor Industry Association (OIA): OIA represents outdoor recreation product manufacturers and suppliers, including collective advocacy, market research, trade events, and sustainability initiatives — the same association-with-services chassis USGSA uses for gymnastics.
• IHRSA: IHRSA is the global trade association for health, racquet, and sports club operators — closely mirrors USGSA in operating as a vertical member organization providing advocacy, networking, and trade events for a sports-active industry.
• Tennis Industry Association: Trade body for tennis equipment/apparel manufacturers and suppliers, providing industry research, trade representation, and networking — analogous niche-sport supplier association model to USGSA.
• National Ski Areas Association (NSAA): NSAA represents ski resort operators and acts as the industry's collective voice to governing bodies — comparable vertical sport association with strong governance-body ties analogous to USGSA's relationship with USA Gymnastics.
• National Association of Sporting Goods Wholesalers (NASGW): NASGW is the trade association for sporting goods wholesalers, distributors, and manufacturers — same buyer-side (suppliers to retailers/clubs) institutional structure and advocacy focus as USGSA.
• National Bicycle Dealers Association (NBDA): NBDA is a vertical cycling-industry trade association supporting bicycle retailers and suppliers with advocacy, education, and trade promotion — structural peer to USGSA in operating as a small, niche-sport supplier/member body.

Broad incumbents

• USA Gymnastics: USA Gymnastics is the national governing body for the sport and USGSA's primary strategic partner — broader in mandate (athlete membership, judging, competition) but directly adjacent as the channel through which USGSA members reach clubs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/USGymnnasticsSuppliersAssociation

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about United States Gymnastics Suppliers Association