the battery conservancy
The Battery Conservancy is a New York-based 501(c)(3) non-profit that manages and revitalizes The Battery, a 25-acre historic park at the southern tip of Manhattan, serving 7 million+ annual visitors through horticulture, environmental education, and visitor attractions.
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What the battery conservancy does
The Battery Conservancy is a 501(c)(3) non-profit organization founded in 1994 by Warrie Price to manage and revitalize The Battery, a 25-acre historic public park at the southern tip of Manhattan and the birthplace of New York City. The organization operates as a public-private partnership with the NYC Department of Parks and Recreation and the National Park Service (which manages Castle Clinton National Monument within the park), and it serves approximately 7 million annual visitors through horticulture, environmental education, volunteer engagement, and visitor attractions. The Conservancy staffs approximately 25 employees across Administration, Operations, Programs, Gardens, and Grounds teams, supplemented by a large volunteer base.
The Conservancy's revenue model is diversified across donations and individual/corporate memberships, ticketed attractions, merchandise, and corporate partnership programs. The SeaGlass Carousel, which charges $6.00 per ride (or $55 for a 10-ticket bundle), is the primary ticketed attraction; the park itself, all field trips, and most educational programs are free. Other revenue streams include suggested $25 per-person donation for non-corporate volunteer groups, sales of branded merchandise and garden guidebooks (e.g., Gardens of Remembrance and Battery Bosque), and major fundraising events including the annual Battery Gala. Customer segments span tourists, NYC residents, 100+ school partners, and corporate volunteer groups.
The Conservancy's product portfolio has expanded continuously since founding, with major milestones including the 2002 Piet Oudolf horticultural Master Plan, the Battery Urban Farm (2011), the SeaGlass Carousel (2015), the Battery Bikeway (2017), and the Battery Playscape (2021). The Urban Farm engages 5,000+ students annually from 100+ schools and grows 135 varieties of herbs and produce. Current strategic activity centers on the ongoing Castle Clinton National Monument revitalization and the Battery Oval redevelopment (closed through 2026). The organization has received industry recognition including the 2024 ASLA NY Honor Award and the 2023 MASterworks Award for Best Urban Landscape.
the battery conservancy firmographics
Firmographics- Name
- the battery conservancy
- Legal name
- The Battery Conservancy
- Website
- https://www.thebattery.org
- Company type
- Private
- Operating status
- Operating
- Short description
- The Battery Conservancy is a New York-based 501(c)(3) non-profit that manages and revitalizes The Battery, a 25-acre historic park at the southern tip of Manhattan, serving 7 million+ annual visitors through horticulture, environmental education, and visitor attractions.
- Ownership category
- akta.pro rank
the battery conservancy industry classification
Industry- Product category
- Public Park Management & Urban Conservation
- NAICS
- Nature Parks and Other Similar Institutions (71219)
- akta.pro primary industry
- National Park & Conservancy Lodges (THAGAIAI)
Keywords
Where the battery conservancy is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
the battery conservancy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Donations and Memberships: The Conservancy relies on charitable donations from individuals and organizations, as well as membership programs. Visitors can donate, dedicate chairs, support the urban farm, tree care, and various park projects.
- SeaGlass Carousel Tickets: The SeaGlass Carousel charges $6.00 per ride, with 10-ticket bundles available for $55. This is the main ticketed attraction within the park.
- Guidebooks and Merchandise: Sale of branded merchandise and garden guidebooks including Gardens of Remembrance and Battery Bosque guides.
- Corporate Partnerships: Corporate Partners provide financial and hands-on support in exchange for team-building experiences and recognition. Suggested donation of $25 per person for non-corporate groups.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Public Park Access |
| Unit Pricing | Pay-as-you-go | SeaGlass Carousel Individual Ride |
| Unit Pricing | Pay-as-you-go | SeaGlass Carousel 10-Ticket Bundle |
| Unit Pricing | Pay-as-you-go | Garden Guidebooks |
| Freemium | Multi-year contract | Free Field Trips for Schools |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
the battery conservancy product offering
Product offeringCore offering
The Battery Conservancy manages The Battery, a 25-acre historic public park at the southern tip of Manhattan, providing free public access to perennial gardens, lawns, bike paths, monuments, and waterfront amenities. The Conservancy also operates ticketed attractions (SeaGlass Carousel), free educational programs (Urban Farm, field trips), and corporate volunteer/partnership opportunities, supported primarily through donations, memberships, and corporate giving.
Differentiator
Problem solved
Functional benefit
Products and services
- SeaGlass Carousel An aquarium-themed carousel attraction offering ticketed rides ($6 per ride or 10-ticket bundles for $55) for visitors and families in The Battery park. Designed by WXY architecture + urban design, riders experience a virtual underwater journey inside monumental glass fish.
- Battery Playscape A flood-resilient public playground with five ecology zones (Bluff, Riverbed, Marsh, Dune, Meadow) featuring the ShowBox improv/puppet theater, designed for families with children visiting The Battery park. Designed by BKSK Architects and Starr Whitehouse Landscape Architects.
- Battery Urban Farm An educational urban farm engaging over 5,000 students annually from 100+ schools across NYC's five boroughs. Students grow 135 different varieties of herbs and produce over the season, with produce donated to One Love Community Fridge for hunger relief.
- School Field Trip Programs
Quantifiable outcome
- 7 million visitors annually
- +4 more outcomes
Companies that use the battery conservancy
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
the battery conservancy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
the battery conservancy partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- City of New York Department of Parks and RecreationcoreThe Battery Conservancy partners with NYC Parks for the design, construction, and ongoing maintenance of The Battery. The conservancy brings private funding and management expertise to complement public park operations.
- National Park ServicecoreNPS operates Castle Clinton National Monument within The Battery. The Battery Conservancy is leading the revitalization of the Castle in partnership with NPS, designing a renewed cultural attraction.
- BKSK Architects LLPcoreLead architects for Battery Playscape design, working with landscape architects to create innovative flood-resilient playground.
- Starr Whitehouse Landscape Architects and Planners PLLCcoreLandscape architecture partner for Battery Playscape design, contributing to flood zone landscape innovation.
- Paul J. Scariano, Inc.minorGeneral contractor for Battery Playscape construction.
- Maglin Site Furniture, Richter Spierlgerate, Champlain Stone, QCP, Fine Concrete, SITU, DMB Construction Corp.minorFabricators of custom playground elements including site furniture, play structures, and construction materials for Battery Playscape.
- Thomas Phifer and PartnerscoreContemporary design firm creating the free-standing performance space within Castle Clinton walls, featuring three tiers of seating for intimate artist-audience relationship.
- WXY architecture + urban designcoreDesign firm for Bosque Fountain and co-conceiver of SeaGlass Carousel, providing innovative aquarium-themed carousel design.
- Cheryl Henson of Jim Henson Foundation and MacArthur Fellow Basil TwistminorCreative partners who helped develop ShowBox, the first improv/puppet theater in a NYC playground.
- Billion Oyster ProjectminorPartnership for oyster restoration in New York Harbor. Students learn to inventory oysters and observe indicators of harbor health.
- One Love Community FridgeminorPrimary donation partner for produce from Battery Urban Farm, supporting hunger relief in the community.
- Piet OudolfcoreRenowned Dutch garden designer who developed the horticultural Master Plan for The Battery gardens in 2002, known for his use of perennials and native plants.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
the battery conservancy competitors and assessment
Company assessmentDirect peers
- Central Park Conservancy: The flagship NYC park conservancy, founded in 1980 to restore and manage Central Park in partnership with NYC Parks. Highly comparable as a private 501(c)(3) that raises donations to maintain and program a free public park, runs educational programming, and operates a portfolio of attractions and gardens.
- Prospect Park Alliance: Non-profit that manages Brooklyn's 526-acre Prospect Park in partnership with NYC Parks. Directly comparable as a NYC park conservancy with donation-based funding, education programs, capital project delivery, and free public access.
- Friends of the High Line: Non-profit conservancy that maintains, programs, and funds the High Line elevated park in Manhattan. Comparable as a NYC park conservancy with strong donor base, capital project delivery, ticketed programming, and free public access.
- Hudson River Park Trust: Public-benefit corporation managing the 4-mile Hudson River Park along Manhattan's west side waterfront. Closely comparable as a waterfront park operator with flood-resilient infrastructure, educational programming, and significant capital project pipeline.
- Brooklyn Bridge Park Conservancy: Non-profit that supports programming, stewardship, and capital projects at the 85-acre Brooklyn Bridge Park on the East River waterfront. Comparable as a NYC waterfront park conservancy with donation-based funding, free public access, and educational programs.
- Madison Square Park Conservancy: Manhattan park conservancy that programs and maintains Madison Square Park through public-private partnership with NYC Parks. Comparable as a small NYC park conservancy with corporate partnerships, art installations, and ticketed/free programming mix.
- Bryant Park Corporation: Private non-profit that manages and programs Bryant Park in Midtown Manhattan. Comparable as a NYC park management non-profit with corporate sponsorship model, free public access, and ticketed amenities.
- Brooklyn Botanic Garden: Public botanic garden in Brooklyn with similar urban horticultural focus to The Battery's perennial gardens. Comparable on the gardens/horticulture dimension, including Piet Oudolf-style perennial design and educational programming.
Broad incumbents
- New York Botanical Garden: Large-scale public botanic garden in the Bronx with horticultural, educational, and ticketed attractions. Comparable on the urban horticulture and environmental education dimensions, though at much larger scale and with an admissions-based revenue model.
- Trust for Public Land: National non-profit that creates parks and protects land across the U.S. Comparable as a park-focused non-profit with major donor and government partnerships, though operating nationally rather than at a single site like The Battery Conservancy.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
the battery conservancy social profiles
Digital presencethe battery conservancy financial estimates
Financial estimateRevenue estimate
Valuation estimate
the battery conservancy leadership team
Management profileNumber of profiles
Profiles10 records
the battery conservancy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
the battery conservancy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about the battery conservancy
What does the battery conservancy do?
The Battery Conservancy manages The Battery, a 25-acre historic public park at the southern tip of Manhattan, providing free public access to perennial gardens, lawns, bike paths, monuments, and waterfront amenities. The Conservancy also operates ticketed attractions (SeaGlass Carousel), free educational programs (Urban Farm, field trips), and corporate volunteer/partnership opportunities, supported primarily through donations, memberships, and corporate giving.
Is the battery conservancy a public or private company?
the battery conservancy is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was the battery conservancy founded?
the battery conservancy was founded in -1.
Where is the battery conservancy based?
the battery conservancy is headquartered in New York, United States, in the North America region.
How does the battery conservancy make money?
Four revenue lines are on record. Donations and Memberships are the primary driver. The others are seaGlass Carousel Tickets, guidebooks and Merchandise and corporate Partnerships.
Who are the battery conservancy's main competitors?
Direct peers on record are Central Park Conservancy, Prospect Park Alliance, Friends of the High Line, Hudson River Park Trust, Brooklyn Bridge Park Conservancy, Madison Square Park Conservancy, Bryant Park Corporation and Brooklyn Botanic Garden. Broad incumbents are New York Botanical Garden and Trust for Public Land.
Does the battery conservancy have an API?
No public API is recorded for the battery conservancy.
What industry is the battery conservancy in?
the battery conservancy's product category is Public Park Management & Urban Conservation. Its primary akta.pro industry code is THAGAIAI, National Park & Conservancy Lodges. Its NAICS code is 71219.