Ascentia Labs

What Ascentia Labs does

Ascentia Labs is a privately held India-based custom software development and AI services firm headquartered in Ludhiana, Punjab, with additional offices in SAS Nagar and New Delhi. Founded in 2017 by CEO Anmol S Rikhraj, a Thapar University-trained Computer Science Engineer, the company delivers bespoke software across more than 12 industry verticals including textiles, real estate, education, travel & tourism, ERP, ticketing, manufacturing, healthcare, and logistics. Its service portfolio spans Custom CRM Development, Software Engineering, AI/ML Services, Application Modernisation, Digital Transformation, Mobile Application development, Ideation & Design, Go-To-Market support, Startup Partnership, and Shopify Development.

Technically, Ascentia Labs operates as a full-stack development house using React, Angular, Vue.js, Node.js, Python, Java, .NET, Flutter, AWS, Azure, MongoDB, and a broad AI stack including OpenAI, TensorFlow, PyTorch, Google Gemini, and Anthropic Claude. Beyond pure services, the company has built three proprietary platforms: RouteMaestro (an AI-powered travel planning and booking engine generating multi-city packages in 2 minutes), FINLO (a digital ticketing and parking management system), and Travel CRM (a vertical-specific CRM for travel businesses). AI capabilities span NLP, computer vision (95-99% defect detection), predictive analytics, recommendation engines, anomaly detection, generative AI, RAG systems, and autonomous agents built with LangChain and AutoGen.

Commercially, Ascentia Labs operates a professional services revenue model supplemented by post-launch support and maintenance subscriptions. Pricing is quote-based with no publicly disclosed tiers; the company runs a sales-led, consultation-driven GTM with 'Get Free Consultation' CTAs, supplemented by case study content marketing and trade show participation (notably ITB Asia 2025 in Singapore). The firm claims 120+ projects delivered, 4+ countries of operation, and a customer roster of more than 25 named logos predominantly comprising Indian mid-market and SMB clients, with a few larger accounts such as Vardhman Textiles and NDMC.

Name

Ascentia Labs

Legal name

Ascentia Labs

Website

https://ascentialabs.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Ascentia Labs is an India-based custom software development and AI services firm that builds bespoke enterprise software, AI/ML solutions, and three proprietary platforms (RouteMaestro, FINLO, Travel CRM) for mid-market and enterprise clients across 12+ verticals.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

akta.pro secondary industries

Enterprise Architecture & Technology Roadmapping (BPAEAAAC), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

Keywords

• Custom software development
• AI ML services
• Enterprise digital transformation
• Custom CRM development
• Mobile application development

Headquarters

HQ city

Ludhiana

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development Services: Bespoke software development services including custom CRM development, software engineering, mobile application development, and digital transformation. Revenue generated through project-based engagements with fixed-scope deliverables.
2. Technology Partnership Services: Startup technology partnership providing complete tech division support including MVP development, technology scaling, tech team building, and technology strategy. Flexible engagement models including dedicated team and staff augmentation.
3. Shopify Development Services: Shopify store development and customization services with 30-day delivery guarantee. Complete store setup, custom design, migration, and integrations.
4. AI/ML Development Services: Custom AI and machine learning development including strategy consulting, model development, and deployment. End-to-end AI solutions from discovery to production deployment (12-24 weeks).
5. Ongoing Support and Maintenance: Post-launch support, maintenance, and continuous model retraining services. Provides ongoing partnership for clients requiring continuous innovation and updates.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Ascentia Labs is a custom software development company that designs, builds, and deploys bespoke enterprise software, AI/ML solutions, mobile applications, and digital transformation services. The company also develops and sells proprietary platforms including RouteMaestro (AI-powered travel planning and booking), FINLO (digital ticketing and parking management), and Travel CRM, serving enterprise and mid-market clients across 10+ industries including real estate, education, manufacturing, textiles, travel, healthcare, and logistics.

Product overview

Ascentia Labs is a custom software development company offering a portfolio of proprietary platforms and bespoke service offerings across 12+ industries. Its proprietary products include RouteMaestro (AI-powered multi-city travel planning and booking platform), FINLO (digital ticketing and parking management system), and Travel CRM (travel business management platform). These are complemented by a broad suite of custom development services: Custom CRM Development, Technology Consultation & MIS, Software Engineering, AI ML Services, Application Modernisation, Digital Transformation, Ideation & Design Strategy, Go-To-Market, Mobile Application development, Startup Partnership, and Shopify Development. Ascentia Labs also delivers industry-specific solutions including Real Estate Software, ERP Solutions, Manufacturing AI Solutions, Travel Technology Platform, Kindergarten Management Software, School Management System, Interior Design App, Ticketing Solutions, Field Service CRM, and Business Management CRM — all built using its core technology stack across React, Python, Node.js, AWS, TensorFlow, PyTorch, and other modern frameworks. The offering is structured as a services-led model with three named proprietary platforms, supplemented by a comprehensive service catalog spanning CRM, mobile, web, AI/ML, and digital transformation capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• RouteMaestro: AI-Powered Travel Planning And Booking Platform That Generates Personalized, Multi-City Real-Time Packages Integrated With Your Inventory Within 2 Minutes.
• FINLO

Products and services

• RouteMaestro Platform AI-powered travel planning and booking platform that generates personalized, multi-city real-time travel packages integrated with hotels, flights, sightseeings, and transfers within 2 minutes. Supports dynamic packaging, smart route planning, instant booking, and itinerary building for travel agencies and tour operators.
• FINLO Ticketing Platform Digital ticketing and parking management platform for zoos, museums, bus rides, events, movies, and other venues. Features QR-based contactless ticketing, Android POS integration, smart analytics, fraud prevention, multi-payment gateway support, and smart parking with dynamic pricing.
• Custom CRM Development Bespoke CRM solutions spanning enterprise CRM, sales CRM, CRM integration, CRM analytics, and mobile CRM. Built with React, Node.js, Python, Java, AWS, and MongoDB for scalable, secure, and high-performance customer relationship management systems.
• Technology Consultation & MIS Strategic technology guidance covering MIS solutions, cloud strategy, IT security, and technology roadmaps. Provides management information systems, data tracking, and decision-support tools for enterprises.
• Software Engineering Custom software development encompassing web development, mobile development, backend systems, and DevOps/cloud. Services include custom web application development, API development, and cross-platform solutions using agile and DevOps methodologies.
• AI ML Services Artificial intelligence and machine learning solutions including AI agents, generative AI, computer vision, predictive analytics, NLP, recommendation systems, and machine learning development. Delivers custom models with end-to-end MLOps from training to deployment and monitoring.
• Application Modernisation Legacy system upgrades transforming existing applications into modern, cloud-native solutions. Includes legacy modernisation, cloud migration, architecture redesign, and API modernisation using microservices, containerisation, and zero-downtime migration.
• Digital Transformation Business digitalization services covering digital strategy, process automation, customer experience design, and data analytics. Provides holistic transformation roadmaps, change management planning, and agile iterative delivery for operational modernization.
• Ideation & Design Strategy Creative design solutions including UX/UI design, brand identity development, prototyping, and user research. Creates intuitive, beautiful interfaces using Figma, Photoshop, Framer, and design systems for scalable and consistent user experiences.
• Go-To-Market Product launch strategy services including market strategy, digital marketing, sales enablement, and market analytics. Data-driven GTM planning for market entry, competitive positioning, multi-channel marketing, and sales funnel optimization.
• Mobile Application Development iOS and Android mobile application development covering native iOS (Swift), native Android (Kotlin), and cross-platform (React Native and Flutter) development. Includes mobile backend, app store optimization, offline-first architecture, and post-launch support.
• Startup Partnership Complete technology division support for startups including MVP development, technology scaling, tech team building, and technology strategy. Provides rapid prototyping, lean validation, scalable architecture, and flexible engagement models for early-stage companies.
• Shopify Development Solution Shopify and Shopify Plus store development including custom theme design, store setup, migration from WooCommerce/Magento, app integrations, payment gateway configuration (Razorpay, Stripe, PayPal), and 30-day delivery from brief to live store.
• Real Estate Software Custom property management and CRM solutions for real estate. Covers property management, lease management, maintenance tracking, real estate CRM, portfolio analytics, tenant management, investment analytics, and facility monitoring with AI-powered lead scoring, predictive pricing, and recommendation engines.
• ERP Solutions Custom enterprise resource planning solutions covering financial management, supply chain management, HR and workforce management, and business intelligence. Built with AI-powered predictive analytics, intelligent automation, anomaly detection, and smart recommendations using Java, Python, .NET Core, Node.js, React, Angular, and cloud infrastructure.
• Manufacturing AI Solutions AI-powered manufacturing solutions for textile and industrial sectors. Includes AI quality control with computer vision defect detection (98% accuracy), smart inventory management, production analytics, and predictive maintenance for 100+ looms with 95% uptime.
• Travel Technology Platform B2B and B2C travel portal development with GDS and inventory API integration, personalized itinerary generators, AI-based customer support, and integrated traveler mobile applications for travel companies and agencies.
• Kindergarten Management Software Digital management platform for preschools, daycares, and early learning centers. Covers admissions management, digital attendance tracking with facial recognition, automated fee management and billing, parent communication CRM, enrollment analytics, and classroom monitoring.
• School Management System School CRM and management system for educational institutions. Features branch management, fee management, role-based access control, database management, digitized admissions, student academic portfolio management, bus management, and digital library management.
• Interior Design App Custom interior design software and mobile application development with 3D rendering, VR walkthroughs, space planning, drag-and-drop floor planning, material library, project management, client portal, and cost calculator for interior design studios.
• Field Service CRM Field operations management CRM with work order management, field technician management, intelligent service scheduling, inventory and parts management, customer self-service portal, dedicated mobile application, and analytics and reporting.
• Business Management CRM Business management CRM covering manufacturing CRM, healthcare CRM, real estate CRM, retail CRM, logistics CRM, service businesses CRM, and business analytics. Features AI-powered lead scoring, sales forecasting, and customer insights.

Quantifiable outcome

• 300% Efficiency Boost
• +10 more outcomes

Named customers25 records

Segments12 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration35 records

AI capability14 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and strategic.

• OpenAIcoreTechnology or IntegrationTechnology integration partner for AI development. Their AI services leverage OpenAI's GPT-4/o1 models for enterprise copilots, content automation, and knowledge assistants.
• Google CloudcoreTechnology or IntegrationCloud infrastructure partner for enterprise deployments. AI services utilize Gemini models and cloud platform for scalable deployment.
• AWS (Amazon Web Services)coreTechnology or IntegrationPrimary cloud infrastructure partner. Cloud & DevOps services built on AWS platform.
• Microsoft AzurecoreTechnology or IntegrationCloud infrastructure partner for enterprise deployments. Application modernisation and cloud migration services leverage Azure.
• SalesforcecoreTechnology or IntegrationCRM platform integration partner. Enterprise & CRM services include Salesforce development and integration capabilities.
• TensorFlowcoreTechnology or IntegrationMachine learning framework partner for custom model development and production ML systems.
• PyTorchcoreTechnology or IntegrationDeep learning framework partner for AI development services. Used alongside TensorFlow for custom model development.
• Anthropic (Claude AI)strategicTechnology or IntegrationAI model provider for enterprise solutions. Claude AI utilized for generative AI development and enterprise copilots.
• ReactcoreTechnology or IntegrationFrontend development framework partner. React used extensively for modern UI development across web applications.
• FluttercoreTechnology or IntegrationCross-platform mobile development framework partner. Flutter used for mobile app development.
• MongoDBcoreTechnology or IntegrationNoSQL database partner for scalable data storage solutions.
• ShopifycoreTechnology or IntegrationE-commerce platform partner. Dedicated Shopify development solution services including store setup, custom themes, and app integrations.

Scale indicators13 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• TatvaSoft: India-based custom software development company delivering web, mobile, and enterprise solutions to global clients. Comparable to Ascentia Labs in services-led model, project-based engagements, and multi-vertical mid-market focus.
• Hidden Brains InfoTech: India-based enterprise software and AI/ML development firm serving clients across travel, real estate, education, and manufacturing. Directly comparable to Ascentia Labs' vertical coverage and custom platform build capabilities.
• BoTree Technologies: Custom software development company with comparable services in AI, ERP, CRM, mobile apps, and Shopify. Like Ascentia Labs, it targets mid-market clients across multiple verticals with a focus on Microsoft and cloud technologies.
• Indium Software: India-based digital engineering and AI services firm serving BFSI, healthcare, retail, and travel verticals. Comparable to Ascentia Labs in custom development, AI/ML, and quality engineering offerings for mid-market and enterprise buyers.
• Damco Solutions: India-headquartered IT services firm offering custom software development, AI/ML, and digital transformation across industries including real estate, education, travel, and healthcare. Closely mirrors Ascentia Labs' verticalized services portfolio and enterprise sales motion.
• Simform: US-headquartered custom software development firm with strong India delivery. Directly comparable to Ascentia Labs in offering custom software, mobile, cloud, and AI/ML engineering services to mid-market and enterprise clients across multiple verticals.

Broad incumbents

• Persistent Systems: India-based global IT services company with strong digital, cloud, and AI engineering capabilities. Overlaps with Ascentia Labs in custom software and enterprise digital transformation, but at materially greater scale and public-company governance.
• Globant: Global digital engineering firm offering AI, custom software, and digital transformation services. Comparable to Ascentia Labs in service offerings but vastly larger scale, more international delivery centers, and stronger enterprise brand.
• Sabre Corporation: Global travel technology incumbent providing GDS, booking, and airline/agency software. Directly comparable to RouteMaestro and Ascentia Labs' travel-tech vertical, but operates at GDS scale with vastly greater inventory and distribution.
• Kellton Tech: Larger India-based digital transformation and IT services firm with broader enterprise footprint. Overlaps with Ascentia Labs in custom development, ERP, CRM, and AI services but operates at greater scale with more established client base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ascentia Labs