Aprica

What Aprica does

Aprica S.p.A is an Italian municipal services company headquartered in Brescia that provides waste collection, recycling, and environmental hygiene services to cities and communes across Northern Italy. Founded approximately in 1920, the company operates a portfolio of both physical and digital services: physical operations include differentiated waste collection, collection centers (ecocenters), street cleaning, used oil and green waste collection, bulky waste pickup, graffiti removal, and on-ground environmental stewards; digital services include the PULIamo mobile application, an Amazon Alexa voice integration ('Chiedi ad Alexa'), a waste-sorting search engine ('Dove lo butto?'), online bulky waste booking, video appointment booking, and digital billing. Aprica serves cities including Brescia, Bergamo, Como, Crema, Cremona, Lodi and their provinces, the Franciacorta area, Liguria, and municipalities in Valle d'Aosta.

The company operates as a municipal concessionaire, generating revenue through public utility contracts with Italian municipalities that are funded by TARI (the municipal waste tax paid by citizens). It is a subsidiary of the A2A Group, a major Italian multi-utility conglomerate operating in energy, environment, and heating. Its go-to-market is sales-led via direct government procurement, and it has no disclosed funding rounds, M&A activity, proprietary AI capabilities, or patents. Aprica's strategic positioning centers on its century-long operational history, multi-regional coverage, and a citizen-facing digital service ecosystem layered on top of traditional waste management operations.

Name

Aprica

Legal name

Aprica S.p.A

Website

https://www.apricaspa.it

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Aprica S.p.A is an Italian municipal services company, subsidiary of A2A Group, providing waste collection, recycling, and environmental hygiene services to municipalities across Northern Italy via concession agreements, supported by a citizen-facing digital services platform.

Ownership category

akta.pro rank

Product category

Municipal Waste Management Services

NAICS

Solid Waste Collection (562111), Waste Collection (5621)

SIC

Refuse Systems (4953), Sanitary Services (4950)

akta.pro primary industry

Street & Public Space Litter Collection (Municipal Cleaning) (BPALAAAE)

akta.pro secondary industries

Bulk Item & White Goods Collection (Bulky Waste) (BPALAAAD), Container Rental, Delivery & Servicing (Carts/Bins) (BPALAAAG)

Keywords

• Municipal waste management
• Waste collection services
• Differentiated recycling
• Environmental hygiene services
• Street cleaning services

Headquarters

HQ city

Brescia

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain

Revenue model

1. Municipal Waste Collection Services: Aprica operates under municipal concession agreements to provide waste collection and environmental hygiene services. Revenue is generated through public utility contracts with Italian municipalities and communes, funded by TARI (waste tax) collected from citizens.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Aprica manages waste collection, differentiated recycling, street cleaning, and environmental hygiene services for Italian municipalities under long-term concession agreements. Its service portfolio spans differentiated waste collection, collection centers (ecocenters), bulky waste pickup, used oil and green waste collection, graffiti removal, and reuse centers, complemented by a digital citizen engagement layer including the PULIamo mobile app, Alexa voice integration, and online booking tools.

Product overview

Aprica S.p.A is a waste collection and environmental hygiene company operating across Italian municipalities (Brescia, Bergamo, Como, Crema, Cremona, Lodi and their provinces, as well as Franciacorta and Liguria regions). The company offers a portfolio of digital services including the PULIamo mobile app, Amazon Alexa voice integration, online bulky waste booking, and a waste categorization search tool (Dove lo butto?), alongside physical territory services such as differentiated collection, collection centers, street cleaning, used oil and green waste collection, and environmental stewards. The digital and territory services work together to provide citizens with comprehensive waste management assistance through multiple channels (mobile app, voice assistant, web portal, and in-person services).

Differentiator

Problem solved

Functional benefit

Brands

• PULIamo: Mobile application for monitoring waste collection days, reporting services, and accessing environmental services.
• Ecovan
• Ecocar

Products and services

• Raccolta differenziata (Differentiated Waste Collection) Differentiated waste collection service covering where, when, and how to properly sort and dispose of different waste types, delivered as a core municipal concession service to Italian cities and their citizens.
• Centro di raccolta (Collection Center) Equipped urban facility where citizens can bring various types of waste during specified hours and within established limits, operated as part of municipal concession agreements.
• Pulizia strade (Street Cleaning) Street cleaning service maintaining urban hygiene across municipal territories served by Aprica.
• Raccolta oli esausti (Used Oil Collection) Collection service for used cooking oils and automotive oils from citizens, operated under municipal environmental hygiene contracts.
• Raccolta rifiuti verdi (Green Waste Collection) Green waste collection service for garden and organic materials provided to municipalities and their citizens.
• Pronto graffiti (Graffiti Removal) Graffiti removal and urban cleaning service operated as part of municipal environmental hygiene offerings.
• Centro del riuso (Reuse Center) Reuse center where citizens can bring items for reuse and pick up second-hand goods, supporting circular economy objectives.
• Ecocar / Ecovan Mobile Collection Mobile collection services bringing waste collection facilities directly to citizens in specific areas via equipped vehicles.
• Prenotazione ritiro ingombranti (Bulky Waste Booking) Online booking service for bulky waste pickup, enabling citizens to schedule collection of large items.
• Sportello TARI (TARI Tax Counter) Municipal waste tax counter providing information and assistance on TARI billing to citizens.
• Trasparenza Arera (Arera Regulatory Transparency) Regulatory transparency service providing access to Arera (Italian energy and environmental regulator) mandated disclosure documents.

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• AMSA Milano: Milan's municipal waste collection and street cleaning operator, also owned by A2A Group. Operates under a similar concession model serving a major Italian urban area, making it the most direct operational and structural peer to Aprica.
• A2A Ambiente: A2A Group's environmental services division and sibling entity to Aprica, focused on waste treatment and environmental infrastructure. Directly comparable as a fellow A2A subsidiary operating in the same Italian municipal environmental services market.
• Veritas: Venice-area environmental services utility providing integrated waste collection, street cleaning, and similar municipal environmental services. Highly comparable in scale, service mix, and municipal concession business model.
• Gesenu: Umbria-based waste management company serving multiple municipalities in central Italy with differentiated collection and environmental services. Comparable in scale and regional multi-municipal operating model to Aprica.
• Alia Servizi Ambientali: Tuscan multi-utility formed from merger of local waste operators, serving municipalities across Tuscany with integrated waste collection and environmental services. Comparable as a regional Italian player with similar municipal concession model.

Broad incumbents

• Hera Group: Major Italian multi-utility headquartered in Bologna, with significant environmental services including waste collection across Emilia-Romagna and other northern regions. Comparable as a larger multi-utility competitor with overlapping municipal waste operations.
• Iren: Italian multi-utility with waste management operations concentrated in northern Italy (Liguria, Piedmont, Emilia). Competes in similar municipal waste collection markets and offers comparable environmental hygiene services.
• Acea: Rome-based Italian multi-utility with environmental services including waste management. Comparable as a larger multi-utility operating waste collection and environmental hygiene services across Italian municipalities.
• Veolia Italia: Italian arm of global environmental services giant Veolia, active in municipal waste contracts across Italy. Comparable as a competitor offering similar waste collection and environmental hygiene services to Italian municipalities.
• Waste Management Inc. Global leader in waste services with comprehensive municipal, commercial, and industrial waste operations. Comparable as the global archetype of the waste collection business model that Aprica operates, though at vastly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/aprica_spa
• YouTubeyoutube.com/user/a2a
• Facebookfacebook.com/aprica.spa
• LinkedInlinkedin.com/company/aprica-spa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aprica