martin's famous potato rolls and bread

Name

martin's famous potato rolls and bread

Legal name

Martin's Famous Pastry Shoppe, Inc.

Website

https://www.potatoroll.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Commercial Bakery

NAICS

Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050)

akta.pro primary industry

Bread & Rolls Manufacturing (AFAKAAAA)

akta.pro secondary industry

Bread & Rolls Wholesale (AFAIAFAA)

Keywords

• Potato rolls
• Commercial bakery products
• Sandwich buns
• Bread loaves
• Foodservice buns

Headquarters

HQ city

Chambersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Distribution channels3 records

Marketing channels5 records

Core offering

Martin's Famous Potato Rolls and Bread is a U.S. commercial bakery that manufactures and sells potato-based rolls and breads. Its product portfolio centers on the flagship Sandwich Potato Rolls, with additional varieties including Long Potato Rolls, 12 Slider Potato Rolls, Sweet Dinner Potato Rolls, Sweet Party Potato Rolls, Hoagie Rolls, Big Marty's, Potato Bread, and Butter Bread. Products are sold through U.S. retail grocery, a dedicated food service division serving restaurants and burger chains, and the company's own logistics arm MFPS Transport.

Product overview

Martin's Famous Potato Rolls and Bread is a bakery company offering a portfolio of bread and roll products centered on its signature potato roll formula. The core product line consists of Sandwich Potato Rolls (the #1 branded potato roll in the United States), supplemented by Long Potato Rolls, 12 Slider Potato Rolls, Sweet Dinner Potato Rolls, and Sweet Party Potato Rolls. Additional products include Potato Bread, Butter Bread, Big Marty's (larger-sized rolls), and Hoagie Rolls. All products share a common identity of being soft, sweet, and buttery with a distinctive golden color. The company operates as a single-product-line bakery rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Sandwich Potato Rolls Flagship potato roll product positioned as the #1 branded potato roll in the United States; soft, mildly sweet rolls designed for burgers and sandwiches, sold to retail consumers and foodservice operators.
• Long Potato Rolls Elongated potato rolls sized for sub and hoagie style sandwiches, sold to retail consumers and foodservice operators.
• 12 Slider Potato Rolls Small format potato rolls sold in 12-packs, designed for slider sandwiches and appetizer portions, sold to retail consumers and foodservice operators.
• Sweet Dinner Potato Rolls Sweet potato-based dinner rolls intended as a side for meals, sold to retail consumers and foodservice operators.
• Sweet Party Potato Rolls Sweet potato rolls sold in 12-packs, sized and packaged for parties, gatherings, and entertaining use.
• Potato Bread Loaf-style bread made with potatoes, delivering the same soft texture and sweet flavor profile as Martin's potato rolls in sandwich-bread form.
• Butter Bread Butter-enriched loaf bread offering a rich, buttery flavor in a sliced loaf format.
• Big Marty's Larger-format potato roll product under the Big Marty's sub-brand, marketed as a bigger take on the flagship Sandwich Potato Roll.
• Hoagie Rolls Long-format rolls purpose-built for hoagie and submarine style sandwiches, sold to retail consumers and foodservice operators.

Quantifiable outcome

• Named #1 Branded Potato Roll in the United States
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• King's Hawaiian: King's Hawaiian is a direct competitor in branded sweet rolls and bread, with a similarly proprietary recipe positioning and national retail and foodservice distribution.
• Thomas' (Bimbo Bakeries): Thomas' English muffins and breads compete in the branded soft bakery category, sharing the same retail and foodservice customers as Martin's potato rolls.
• Nature's Own (Flowers Foods): Nature's Own is a top-selling branded bread line that competes with Martin's on grocery shelves and shares the same everyday-use consumer occasion.
• Arnold / Brownberry (Bimbo Bakeries): Arnold and Brownberry are established branded bread and roll lines competing for similar retail and foodservice accounts as Martin's.

Broad incumbents

• Pepperidge Farm: Pepperidge Farm is a broad incumbent in branded breads, rolls, and bakery snacks, competing directly with Martin's in retail rolls while operating across a much wider bakery portfolio.
• Flowers Foods: Flowers Foods owns multiple leading U.S. fresh bakery brands (Nature's Own, Dave's Killer Bread, Wonder), making it a broad incumbent comparable through its branded roll and bread portfolio.
• Bimbo Bakeries USA: Bimbo Bakeries USA is the U.S. arm of Grupo Bimbo and competes in branded breads and rolls across retail and foodservice with the scale and distribution that Martin's confronts.
• Little Debbie / McKee Foods: McKee Foods is a broad packaged bakery incumbent with branded sweet baked goods and snack cakes overlapping with Martin's sweet dinner and party rolls in retail aisles.

Emerging players

• Dave's Killer Bread (Flowers Foods): Dave's Killer Bread is a branded premium bread competing for the same quality-conscious sandwich-bun and bread consumer that buys Martin's.

Others

• Stacy's Pita Chips: Stacy's is a CPG brand sold in similar grocery and convenience channels; while in chips not rolls, it is thematically comparable as a branded, foodservice-validated baked-snack platform owned by a major CPG parent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about martin's famous potato rolls and bread