The Package Group

What The Package Group does

The Package Group is a privately held US insurance agency founded in 2010 by Paul K. Gross and Brian R. Peterson, both former Universal Underwriters/Zurich Insurance professionals. The firm operates as an independent broker placing coverage on behalf of clients with insurance carriers and earning commission on policies written. It is headquartered in Clifton Park, NY with a secondary office in Melbourne, FL, and states that it serves clients across all 50 US states from a small founder-led team.

The company's product portfolio is anchored in specialty automotive coverage and includes dealership liability insurance (for franchised, independent, new, and used car dealers), dealer plate coverage, garage and collision facility insurance, motorcycle dealer insurance, car rental and fleet insurance, boat and RV dealer insurance, cyber liability insurance, and workers compensation. Named customer-side relationships include major motorcycle OEMs and brands such as Harley Davidson, Honda, Kawasaki, Suzuki, Yamaha, BMW, Can-Am, Aprilia, Big Dog, and Bombardier, alongside large national automotive groups and smaller independent dealers. Coverage has been intentionally extended beyond automotive into general commercial and business insurance.

The Package Group runs a sales-led, direct-to-client go-to-market with no public pricing, no technology platform, and no disclosed digital self-service channel. Quotes and policy assessments are delivered only through direct contact (phone, email, or website form), and the firm emphasizes personalized service and niche underwriting expertise over scale or technology. There are no disclosed funding rounds, no parent company, no acquisitions, no patents, no awards, and no technology integrations in the input data, indicating a deliberately small, founder-owned brokerage operating on relationship and carrier-negotiation capital rather than technology differentiation.

Name

The Package Group

Legal name

The Package Group

Website

https://www.thepkggroup.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Package Group is a US insurance agency placing specialty automotive and commercial coverage with carriers on a commission basis. Founded in 2010 and serving all 50 states from Clifton Park, NY, it focuses on franchised and independent auto dealers, motorcycle, rental fleet, and SMB commercial clients via direct sales.

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

Keywords

• Commercial insurance brokerage
• Automotive dealer insurance
• Dealership liability coverage
• Cyber liability insurance
• Workers compensation programs

Headquarters

HQ city

Clifton Park

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Agency/Brokerage Commissions: The Package Group operates as an insurance agency/brokerage that places coverage with insurance carriers. They earn commissions from insurance carriers for policies placed on behalf of clients. Their revenue comes from facilitating insurance products for automotive dealers and businesses across various coverage types including liability, property, and specialty automotive insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Package Group is a national insurance agency/brokerage that places commercial insurance coverage with insurance carriers on behalf of clients. The firm specializes in automotive dealer insurance (franchised dealers, independent dealers, motorcycle dealers, boat and RV dealers) along with car rental and fleet insurance, cyber liability insurance, workers compensation, and general commercial business insurance. Founded in 2010, the agency serves clients across all 50 U.S. states and earns commissions from carriers for policies placed.

Product overview

The Package Group is a national insurance agency that offers a portfolio of specialty insurance products primarily focused on the automotive industry. The core offering consists of Dealership Insurance (covering franchised, independent, new, and used car dealers), Cyber Insurance (data breach and liability coverage), Car Rental & Fleet Insurance (rental fleet and business auto), Motorcycle Dealers Insurance, and Workers Compensation. Additional products include Garage & Collision Facility Insurance, Dealer Plate Insurance Coverage, and Boat & RV Dealers Insurance. The company also provides general Commercial & Business Insurance for non-automotive businesses. The products are distributed through direct sales with personalized service, no-obligation policy assessments, and quote requests through their website. Founded in 2010 and operating across all 50 U.S. states, the agency serves clients ranging from individual dealers to large automotive groups.

Differentiator

Problem solved

Functional benefit

Products and services

• Dealership Insurance Comprehensive liability and property insurance coverage for automotive car dealerships, including franchised dealers, independent dealers, new car dealers, and used car dealers. Covers vehicle inventory, dealer plate insurance, service departments, and collision facilities.
• Cyber Insurance

Quantifiable outcome

• One-day turnaround rate for cyber insurance claims

Named customers10 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Brown & Brown Insurance: Large publicly traded insurance brokerage offering commercial property & casualty and specialty lines, including automotive dealer programs. Comparable to The Package Group as a multi-line commercial broker with broader scale and resources.
• Marsh McLennan: Global insurance brokerage and risk advisory firm serving large commercial clients across many industries including automotive. Comparable as a high-end commercial lines intermediary that competes for enterprise dealer accounts.
• Arthur J. Gallagher & Co. Major global insurance brokerage with significant commercial P&C and dealership practice. Comparable as a multi-line commercial broker targeting mid-market and enterprise clients, operating with similar GTM but greater scale.
• Lockton Companies: Largest independent insurance brokerage in the U.S., with strong commercial and specialty practices. Comparable as a relationship-driven, independent broker offering commercial and specialty lines to mid-market and enterprise clients.
• Zurich Insurance Group: Global insurer and a former employer of The Package Group's founders (Universal Underwriters/Zurich). Comparable as a major provider of automotive dealer insurance programs that compete with the agency on dealership coverage.

Direct peers

• USI Insurance Services: Mid-market focused insurance brokerage with property & casualty, employee benefits, and specialty practices. Closely comparable to The Package Group as a commercial lines brokerage serving middle-market businesses with personalized service.
• RPS Insurance Brokerage: Wholesale and specialty insurance broker within the Arthur J. Gallagher group. Comparable as a specialty brokerage placing niche commercial coverage including transportation and dealer risks.
• Worldwide Insurance Network: Independent agency network providing commercial and personal lines with specialty expertise. Comparable to The Package Group as an independent commercial brokerage leveraging carrier relationships for niche verticals like automotive dealers.

Emerging players

• Service Contract Specialists: Specialty administrator of F&I and service contract products for automotive dealers. Comparable as a niche automotive-dealer-focused insurance and financial product provider serving overlapping dealer customers.
• Haas Insurance Agency: Independent commercial insurance agency specializing in auto dealer and garage coverage. Comparable as a smaller-scale specialty broker targeting the same automotive dealer vertical with multi-line coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Package Group