Element AMS

What Element AMS does

Element AMS is a privately held software company founded in 2022 that provides an Association Management System (AMS) built natively on the Salesforce platform. The product unifies membership management, credentialing, event management, committee and chapter administration, order processing, dynamic pricing, and accounting into a single Salesforce-resident data layer, eliminating the sync-based data fragmentation common to legacy AMS offerings. The platform is designed for professional associations, trade associations, and Association Management Companies (AMCs), with a member portal, self-service group membership management, and integrated sub-ledger financial tracking. The company also offers advanced credentialing workflows with multi-level certification, eligibility rules, CEU tracking, and digital credentials.

Element AMS distributes primarily through direct enterprise field sales complemented by a Salesforce AppExchange listing and a curated channel of independent selection consultants (Achurch, Delcor, Dennison Associates, Effective Database, Ellipsis Partners, Strategico) and implementation partners. Pricing is publicly disclosed on a subscription basis starting at $9,995 per year for organizations with up to 10 staff members, with Salesforce licenses billed separately and non-profit discounts available; implementation costs are estimated per customer requirement. The product integrates with a broad ecosystem of adjacent association technologies including Stripe, Higher Logic, Cvent, Oasis LMS, GoFundMe Pro, Cadmium/EventScribe, Breezio, Swapcard, Maritz, HubSpot, Mailchimp, and Quorum.

The company is headquartered in Chantilly, Virginia, operates with a small team of 1-10 employees (co-founders Vishal Shah as CEO and Chris Gorgoroso as CPO, plus a sales executive and a fractional CMO), and has not disclosed any institutional funding rounds or external investors. Public case-study evidence is limited, with Infectious Diseases Society of America (IDSA) cited as a healthcare-sector customer. Recent strategic activity centers on product expansion (Advanced Credentialing Workflows and Self-Service Group Membership Management launched at ASAE AMS Demo Day in April 2026) and deepening the Salesforce partner ecosystem through conference participation and co-branded thought leadership.

Name

Element AMS

Legal name

Element AMS, INC.

Website

https://elementams.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Element AMS provides a Salesforce-native association management platform for professional and trade associations and AMCs, unifying membership, credentialing, events, committees, chapters, invoicing, and accounting on a single CRM data layer.

Ownership category

akta.pro rank

Product category

Association Management Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Application Maintenance & Support (AMS) (BPAEAFAC)

Keywords

• Association management software
• Salesforce-native AMS
• Membership management platform
• Credentialing management system
• Event management software

Headquarters

HQ city

Chantilly

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Licensing: Annual subscription-based pricing that scales based on organization size. Pricing starts at $9,995/year for organizations with up to 10 staff members. Includes Element AMS software costs; Salesforce licenses are additional.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Element AMS is a Salesforce-native Association Management Software platform that unifies membership management, credentialing, event management, committees, chapters, dynamic pricing, order processing, invoicing, and accounting within a single Salesforce-based data layer. The platform is sold as a subscription to professional associations, trade associations, and Association Management Companies, with pricing starting at $9,995 per year and Salesforce licensing billed separately.

Product overview

Element AMS is a Salesforce-native Association Management Software (AMS) delivered as a unified platform with integrated modules. The core offering combines Membership Management, Event Management, Credentialing, Order Processing, Member Portal, Committees, Chapters, Dynamic Pricing, and Accounting—all running natively within the Salesforce platform. Element AMS operates as a single integrated product rather than separate add-ons, with all modules sharing a common Salesforce data layer. The platform is designed for Professional Associations, Trade Associations, and Association Management Companies (AMCs). Pricing starts at $9,995/year for organizations with up to 10 staff members, with Salesforce license costs billed separately.

Differentiator

Problem solved

Functional benefit

Products and services

• Element AMS Platform Salesforce-native Association Management Software platform delivering unified membership management, credentialing, event management, committees, chapters, dynamic pricing, order processing, invoicing, and accounting for professional associations, trade associations, and Association Management Companies.
• Advanced Credentialing Workflows Multi-level credentialing capabilities supporting Level 1, 2, and 3 credentials with flexible requirement types including file uploads and attestations, staff review workflows, and group roster management with bulk operations for professional associations managing certification programs.
• Self-Service Group Membership Management Self-service group membership management enabling company administrators to manage organizational rosters through a portal, including bulk roster uploads, membership type assignments, and mid-term roster changes.
• Member Journey and Financial Integrity Features Comprehensive member journey and financial integrity features including member portal, join process, membership levels and types with product bundles, member checkout with shopping cart, chapter assignments, dynamic pricing, 360-degree invoice management, and accounting.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability2 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationPayment processing integration partner. Stripe logo displayed in connected ecosystem section, indicating native payment processing capabilities within Element AMS.
• Higher LogiccoreTechnology or IntegrationTechnology partner for community and engagement platform integration. Logo displayed in connected ecosystem section.
• Implementation PartnerscoreImplementation/ SI/ Consulting PartnerTrusted implementation partners (SIs) who help associations adopt and deploy Element AMS solutions. Receive product training, special sessions, and customer support access.
• Selection ConsultantscoreImplementation/ SI/ Consulting PartnerIndependent consultants including Achurch Consulting, Delcor, Dennison Associates, Effective Database Management, Ellipsis Partners, and Strategico Consultants who provide unbiased AMS selection guidance and advocate for association customers.
• Strategico ConsultantscoreStrategic or Co-development PartnerStrategic partnership with Christopher Maynard and Strategico Consultants for thought leadership content including webinars on change management, with co-branded educational content.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fonteva: Fonteva is a leading Salesforce-native Association Management Software platform, directly competing with Element AMS in the same Salesforce ecosystem, serving professional and trade associations with membership, event, and credentialing functionality.
• Nimble AMS: Nimble AMS is a Salesforce-native AMS purpose-built for associations, offering membership, events, certification, and community modules. It directly competes with Element AMS for the same Salesforce-based association customers.
• MemberClicks (Impexium): Impexium (formerly MemberClicks) provides association management software for small-to-mid-sized associations including membership, events, and accounting, directly competing with Element AMS in the same vertical SaaS category.
• Wild Apricot: Wild Apricot is a widely-used cloud AMS for small-to-mid-sized associations and nonprofits, offering membership, events, payments, and a website builder — a direct competitor to Element AMS in the same SMB association segment.
• GrowthZone: GrowthZone provides association management software for chambers of commerce and professional associations, covering membership, events, and member directories — directly competing with Element AMS in mid-market associations.
• MemberSuite: MemberSuite delivers cloud-based association management software for professional and trade associations, offering membership, events, finance, and continuing education modules — directly competing with Element AMS.

Broad incumbents

• Personify: Personify is a long-standing AMS provider (Association Anywhere, Aptify) serving associations and nonprofits with a broader portfolio of products, competing with Element AMS in the same end market but as a much larger incumbent.
• iMIS (ASI): iMIS, by Advanced Solutions International (ASI), is an established association management platform serving global associations, offering a broader product suite as a legacy incumbent competing against Element AMS in the same vertical.
• Salesforce Nonprofit Cloud / NPSP: Salesforce's own Nonprofit Cloud and Nonprofit Success Pack (NPSP) provides free / low-cost CRM and membership-adjacent functionality that overlaps with Element AMS, and Salesforce's product direction can materially affect Element AMS's positioning.

Regional players

• StarChapter: StarChapter provides chapter-based association management software primarily for small professional associations and chapters, offering overlapping membership and event functionality as a smaller, more regional competitor to Element AMS.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/elementams

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Element AMS